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All Journal Jurnal Ruas (Review of Urbanism and Architectural Studies) Wikrama Parahita : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Inovasi : Jurnal Sosial Humaniora dan Pendidikan Jurnal Sains dan Teknologi Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Jurnal Ilmu Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Hewani (JURRIH) Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Riset Multidisiplin dan Inovasi Teknologi Jurnal Teknologi Pangan dan Ilmu Pertanian Intellektika: Jurnal Ilmiah Mahasiswa
Siti Azizah
UNIVERSITAS BRAWIJAYA
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Ilmu Sosial dan Humaniora

 1 
Faktor-Faktor Yang Mempengaruhi Pembelian Daging Ayam Di Pasar Jatiasih Kota Bekasi Selama Pandemi Covid-19 Difo Alfian Dorfi; Siti Azizah
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 1 (2022): Maret 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.61 KB) | DOI: 10.55123/sosmaniora.v1i1.186

Abstract

This research study aims to find out the factors of buying chicken meat in traditional markets during the Covid-19 pandemic. This research was conducted in Jatiasih Market, Jatiasih Subdistrict, Bekasi City, Province of West Java on November 7 to December 12, 2021. The sampling method used is purposive sampling, using 104 respondents. The results showed the characteristics of consumers who buy chicken meat in Jatiasih Market on average women, over 36 years of age, high school education/equivalent, housewife work, income below IDR.1,000,000.00, consumption rate of 1-1.5 Kg in a week and purchase rate as much as 1-3 times a week. The results of the multiple linear regression equations obtained a coefficient of determination of 0.727 which indicates that the health protocols (X1), marketing mix (X2) needs (X3) and purchase intention (X4) affect purchasing decisions (Y) by 62.8%. The F test concluded that health protocols, marketing mix, needs and purchase intention had a significant influence on purchasing decisions. The T test concluded that health protocols have a significant influence on purchasing decisions. Therefore, the advice given according to the results is with chicken traders in Jatiasih Market, among others, traders must always adhere to health protocols in serving consumers, maintaining the cleanliness of outlets and providing services by considering selling using the method of delivery or online, in order to reduce crowds in the market where the market is one of the places that is indeed a lot of spread of the Covid-19 virus.
Co-Authors Abdul Hanif Alfata Abraham M Ridjal Achadiah Rachmawati Anif Mukaromah Wati Chichi Novianda Deby Okta Tyapradana Diah Priharsari Difo Alfian Dorfi Dina Nurun Nisa Dwi Nor Wardiani Dyah Deci Dwi Lestari Ema Titisari Ema Yunita Titisari Irfan H. Djunaidi Mas Ayu Ambayoen Maulana Khafi Naufal Adinar Irsan Novita Dewi Kristanti, Novita Dewi Octaviana Tesalonika Krisanti Sagala Qurrotu Ain Airilza Rahmi Yuniarti Siti Hamidah Sukarmi, Sukarmi Syahrul Kurniawan