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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Eksis: Jurnal Ilmiah Ekonomi dan Bisnis
Damayanti Safitri
Universitas Simalungun
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENDAMPINGAN PEMBUATAN INSTAGRAM DALAM PEMASARAN PRODUK LOKAL DESA BAHAL GAJAH, KAB. SIMALUNGUN Damayanti Safitri; Hafiz Azhar; Liharman Saragih; Taufik Parinduri; Mahaitin H. Sinaga
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i2.8221

Abstract

ABSTRAKProduk Usaha Mikro Kecil dan Menengah yang dihasilkan oleh masyarakat di Desa Bahal Gajah salah satunya adalah membuat produk hiasan dinding dan bunga yang terbuat dari limbah kulit jagung yang dilakukan oleh para pemuda – pemudi  dimana salah satu sektor penghasilan terbesar di Desa Bahal Gajah adalah bertani jagung. Banyak kendala yang dihadapi terutama dalam hal pemasaran produk Usaha Mikro Kecil dan Menengah sehingga masih kurang maksimal dalam hal penjualan, mereka biasanya hanya menjual produknya di pasar dengan membuka lapak. Strategi pemasaran yang dijadikan solusi adalah dengan memanfaatkan teknologi yang akan menjadi kekuatan dalam pemasaran produk yang dihasilkan. Oleh sebab itu kegiatan pengabdian ini bertujuan untuk memanfaatkan media sosial instagram untuk pemasaran. Metode yang digunakan dalam kegiatan pengabdian ini berupa demonstrasi dan praktek langsung. Harapan dari dilakukan nya kegiatan ini dapat merubah wawasan pemuda - pemudi agar dapat melakukan pemasaran melalui media sosial instagram. Kata kunci: pemanfaatan teknologi; media social; pendampingan. ABSTRACTOne of the Micro Small and Medium Enterprises products produced by the community in Bahal Gajah village is making wall and flower decoration products made from corn husk waste which is carried out by young people where one of the biggest income sectors in Bahal Gajah village is corn farming. Many obstacles are faced, especially in terms of marketing  pro Micro Small and Medium Enterprises pducts so that they are still not optimal in terms of sales, they usually only sell their products in the market by opening stalls. The marketing strategy used as a solution is to utilize technology that will be a strength in marketing the resulting product. Therefore, this service activity aims to utilize Instagram social media for marketing. The method used in this service activity is in the form of demonstration and direct practice. It is hoped that this activity can change the insight of young people so that they can do marketing through social media Instagram. Keywords: technology utilization; social media; accompaniment.
Mediasi Kepuasan Pengunjung pada Pengaruh Kualitas Pelayanan Dan Penetapan Harga terhadap Loyalitas Pengunjung Objek Wisata Air Tejun Bah Biak Kabupaten Simalungun Liharman Saragih; Taufik Parinduri; Damayanti Safitri
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13, No 2 (2022): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v13i2.306

Abstract

Small and medium-sized businesses (MSMEs) are crucial to a nation's economy, which has lately emerged as one of the primary forces behind the development of the public monetary system. The state of the economy is getting worse right now. SMEs with the financial means use tactics, of course. The goal of this study is to determine whether to evaluate the method that SMEs using chicken and fish (Bakar Goreng) employ to increase the volume of their goods. An illuminating strategy with a subjective methodology, together with interview and inspection techniques, is the exploration strategy employed. The study's unintended consequences are. The advertising strategy utilized in BaReng to increase the seriousness of MSME items is to divide the market into showcases without considering consumer behavior, without any special guidelines, and without restricting customer time. Choosing to display the time before significant events like Christmas or Eid. Use a variety of advertising strategies to raise awareness of product quality and price. Face the competition by providing products with enticing bundling and affordable prices. The availability of raw materials and exceptional product quality are supportive factors for the MSME promotion system in raising the seriousness of MSME products. The narrow market network, the lack of online media activities used as a tool for promotion, and the intense rivalry are the repressive factors for MSMEs in presenting procedures in increasing the intensity of MSME products.
Co-Authors Hafiz Azhar Mahaitin H Sinaga Saragih, Liharman Taufik Parinduri