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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Rohaeniyah Zain
Universitas Hamzanwadi
Economics, Econometrics & Finance Education

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Analisis Pola Distribusi Pemasaran Usaha Ikan Air Tawar Didesa Perian Kecamatan Montong Gading Susilawati Susilawati; Rohaeniyah Zain
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.15879

Abstract

This study aims to find out how the distribution pattern of freshwater fish marketing in Perian Village, Montong Gading sub-district, because the majority of people in Perian Village as freshwater fish farmers make the marketing pattern of freshwater fish in Perian Village need to be investigated. This study uses a descriptive type of research with a qualitative approach. The data collection technique used was an unstructured interview technique with the Perian village head, community leaders, collectors and freshwater fish farmers, then continued by using observation and documentation techniques. The results of this study indicate that the marketing distribution pattern of freshwater fish business in Perian Village there are three marketing patterns, namely channel 1, namely producers selling fish to final consumers directly, marketing channel 2, namely producers selling fish to collectors and collectors distributing them to retailers and retailers selling fish. to final consumers and marketing channel 3, namely producers selling fish to collectors and collectors selling to TPI (Fish Fishing Places) and to restaurants or lesehans then reaching the final consumer. The economic impact caused by freshwater fish business is that the majority of the people in Perian Village who are in the freshwater fish business can be helped in meeting family needs compared to before trying freshwater fish.
Analisis Pengaruh Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Dalam Perspektif Ekonomi Islam Pada Masyarakat Desa Jero Gunung Kecamatan Sakra Barat Kabupaten Lombok Timur Isfi Sholihah; Agus Riswanto; Rohaeniyah Zain; Yuliana Safitri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.24949

Abstract

Consumption is the most basic human need. This is clearly  proven  in  the  people  of  Jero  Gunung  Village  where irrational and excessive consumption behaviour has been operating due to a hedonic lifestyle pattern. In fact, in Islamic economics, needs must be oriented towards rational and positive needs in accordance with the Islamic law. This research aims to determine the influence of a hedonic lifestyle on consumer behaviour from an Islamic economic perspective in the people of Jero Gunung Village. This type of research was quantitative correlational. The population of this research was the people of Jero Gunung Village who are indicated to have consumptive behaviour. The total research sample was 42 people using Simple Random Sampling techniques. The data analysis technique used in this research was simple regression analysis. The results of the research hypothesis test show that T count  >  T  table  with  scores  3.202  >  2.021.  Therefore,  the hypothesis which states "There was a significant influence between hedonic lifestyle and consumer behavior in the people of Jero Gunung Village" was accepted. The coefficient of determination or R2 shows a value of 0.204, which means that the hedonic lifestyle variable has an influence of 20.4% on the consumptive behaviour variable.   In   general,   the   hedonic   lifestyle   and   consumptive behaviour of the people of Jero Gunung Village are in the moderate category
Strategi Bertahan Pedagang Kue Basah dalam Upaya Menghadapi Persaingan Online Shop Di Desa Sikur Kabupaten Lombok Timur Susilawati Susilawati; Rohaeniyah Zain; Farhana Muhammad; Isfi Sholihah; Siska Hidayatul Aini
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25640

Abstract

The aims of this research were; 1) To find out where a cake merchant is in the midst of an online shop and 2) To find out what strategy the village wet cake merchants used in tackling the online shop competition. The study involves qualitative methods. The subject of research is the 10 people selling dump cake in the Village of Sikur. The data in this study is obtained through three methods, namel observation, interviews, and documentation. The data from this study was analyzed by reducing data, presenting data and drawing conclusions. The results of this study indicate that; 1) The state of the wet cake traders in the Sikur Village has a few decreased buyers caused by the presence of a new trade that is trading through online shop. The presence of this new trades system makes competition among traders stronger and plus also the progress of society that makes conventional trade begins to be abandoned. As a result of revenue most of the the wet cake traders in the Sikur Village decreased. 2) Most of the wet cake merchants in the Village of Sikur have a special defense strategy. The strategy used is product quality improvement strategies and promotional strategies.
Co-Authors Agus Riswanto Muhammad, Farhana Sholihah, Isfi Siska Hidayatul Aini Susilawati Susilawati Yuliana Safitri