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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN CALON MAHASISWA DALAM MEMILIH KULIAH DI STKIP Muhammad, Farhana; Sholihah, Isfi
Educatio Vol 11, No 2 (2016)
Publisher : Universitas Hamzanwadi

This study aims to 1) determine the influence of marketing mix factors including product, price, promotion, location, people, process and physical against the decision of the selection of private colleges by prospective students in MA NW Pancor. 2) Which factors determine the most influence on the selection decisions of private colleges by prospective students. The research method uses quantitative analysis. The subjects of the study a number of 80 students of class XII. Analysis using multiple linear regression method partial test, simultaneous test, the coefficient of determination and classical assumptions. These results indicate that the F-test of independent variables X1 (product), X2 (price), X3 (promotion), X4 (on site), X5 (people), X6 (process), and X7 (physical) have a significant effect on alpah five percent (5%) on the dependent variable Y (prospective students choose college decision in STKIP Hamzanwadi Selong). While the partial test showed that the price (X2) and location (X4) significantly affects the decision of prospective students to go to college in STKIP Hamzanwadi Selong (Y).Penelitian ini bertujuan untuk 1) mengetahui pengaruh faktor bauran pemasaran meliputi produk, harga, promosi, lokasi, orang, proses dan fisik terhadap keputusan pemilihan perguruan tinggi swasta oleh calon mahasiswa di MA NW Pancor. 2) mengetahui faktor manakah yang paling berpengaruh terhadap keputusan pemilihan perguruan tinggi swasta oleh calon mahasiswa. Metode penelitian menggunakan analisis kuantitatif. Subyek penelitian sejumlah 80 siswa kelas XII. Analisis menggunakan regresi linier berganda dengan metode uji parsial, uji simultan, koefisien determinasi dan asumsi klasik. Hasil penelitian ini menunjukkan bahwa uji F variabel bebas X1 (produk), X2 (harga), X3 (promosi), X4 (lokasi), X5 (orang), X6 (proses), dan X7 (fisik) berpengaruh signifikan pada alpah lima persen (5%) terhadap variabel terikat Y (keputusan calon mahasiswa memilih kuliah di STKIP Hamzanwadi Selong). Sedangkan pengujian secara parsial menunjukkan bahwa harga (X2) dan lokasi (X4) berpengaruh signifikan terhadap keputusan calon mahasiswa memilih kuliah di STKIP Hamzanwadi Selong (Y).

Pengaruh Kredit Usaha Rakyat Terhadap Pendapatan Usaha Mikro Dan Kecil Di Desa Selagik Kecamatan Terara Kabupaten Lombok Timur Provinsi Nusa Tenggara Barat (Studi Kasus Bank BRI Unit Terara) Muhammad, Farhana; Rozali, Toyib
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

This research was aimed at knowing the effect of citizenry exertion credit toward income of Micro and Small Exertion in Selagik, Kecamatan Terara, abupaten Lombok Timur, Provinsi Nusa Tenggara Barat. The approach applied was quantitative untilizing deskcriptive research. The data were qualitative data and quantitative data with primary data and secondary as the data resource. Meanwhile, the data collection instrument applied were observation, interview, and documentation. The data analyses technique applied were bifilar regression analysis, classic assumption analysis, and compatibility testing consisted of 36 respondent of the Micro and Small Exertion (UMK) agent. The analysis instrument applied was SPSS 23.0 and Microsoft Exel 2007. Based on the result of the research, it showed that self modal and Citizenry Exertion Credit (KUR) modal was positively affect partially and simultaneously toward Mikro and Small Exertion (UMK) in Selagik; it can be seen from the variable coefficient score stated. Keywords : Micro and Small Exertion,Effect of Citizenry Exertion Credit

Penerapan Metode Discovery Learning Untuk Meningkatkan Aktivitas Belajar dan Hasil Belajar Siswa Kelas XI IPS 1 MA Muallimin NW Pancor 2018/2019 Muhammad, Farhana; Hupiah, Hannah
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 2, No 2 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

This study aims to determine whether the Discovery Learning model can improve learning activities and can improve the learning outcomes of XI IPS1 students at the MA Muallimin NW Pancor.This study uses a Classroom Action Research. This study seeks to improve the quality of learning activities and learning outcomes in a class based on the problems found by using new actions applied by researchers. The subjects in this study were students of class XI IPS1 MA Muallimin Pancor TA2018/2019 with 30 students. In this study there are three cycles, which start from planning, implementation and evaluation.The results of this class action research are: The method of discovery learning can improve the learning activities of students of class XI IPS1 MA Muallimat NW Pancor academic year 2018/2019. The results showed that after the application of the discovery learning model the average learning activity of students had increased. In the first cycle the average learning activity was 8.53 with a less active category, in the second cycle it increased to 11.00 with a fairly active category. In the third cycle it increased to 13.70 with a fairly active category. Discovery learning model can improve learning outcomes of students of class XI IPS1 MA Muallimin NW Pancor academic year 2018/2019. The results showed that after the implementation of the discovery learning model the average student learning outcomes had increased. In the first cycle the average learning outcomes were 61.33 with sufficient categories, in the second cycle it increased to 65.67 in the good category. In the third cycle it increased to 74.00 in the good category

PENINGKATAN AKTIVITAS DAN KEMAMPUAN MAHASISWA DALAM MEMECAHKAN MASALAH DENGAN MENGGUNAKAN MODEL PEMBELAJARAN GROUP INVESTIGATION (GI) PADA MATA KULIAH EKONOMI MAKRO SEMESTER IV DI UNIVERSITAS HAMZANWADI TAHUN AJARAN 2019/2020 Muhammad, Farhana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 3, No 2 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to improve the activity and ability to solve problems in the material Characteristics of developing countries, economic problems and policies in developing countries and economic theories of development and the evolution and characteristics of the Pancasila economic system (SEP) in the fourth semester of the class B Faculty of Economics and Social Sciences, Hamzanwadi University. The form of research used is classroom action research (CAR). The subject of the research was the fourth semester students of Class B. The instrument used in this study was the observation sheet and the test results of students' ability to solve problems. The results showed (1) Group Investigation (GI) learning model can increase student activity in conducting discussions on Evolution material and the characteristics of the Pancasila economic system (SEP) with the percentage of students categorized as very active, active and quite active by 86.21% . (2) Group Investigation Learning Model (GI) can improve student outcomes in solving problems in the Indicators of successful learning outcomes that is equal to 75.86% of students who are capable.

PENGARUH BELANJA PEMERINTAH TERHADAP TINGKAT KEMISKINAN DI KABUPATEN LOMBOK TIMUR TAHUN 2010-2018 Ali, Muhamad; Muhammad, Farhana; Jailani, Huzain; Azmi, Muhammad Satrizal
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 4, No 1 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aimed at knowing the effect of government budget on education, health, and infrastructure sector toward poverty level in Lombok Timur, both partially and simultaneously. This study was quantitative descriptive study. The data of this study was the data of government budget on education, health, infrastructure, and the poverty level in Lombok Timur 2010 ? 2018 periods. The data of this study was secondary data that gained from literature study both using book, journal, and research, and the data of regional committee of central statistics. The technique of data analysis of this study was used regression-linear-fold analysis by using SPSS.The result showed that partially the government budget on education health, and on infrastructure sector take effect significantly toward poverty level in Lombok Timur, it proved by the significance score on each variable showed t-account was x1 0.026, x2 was 0.001, and x3 was 0.025. It showed that the government budget increment in Lombok Timur Region toward each variables including education, health, and infrastructure sector take effect toward the decreasing of poverty level in Lombok Timur during study periods.

Pengaruh Belanja Pemerintah Terhadap Tingkat Kemiskinan Di Kabupaten Lombok Timur Tahun 2010-2018 Muhamad Ali; Farhana Muhammad; Huzain Jailani; Muhammad Satrizal Azmi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 4, No 1 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v4i1.2209

This study aimed at knowing the effect of government budget on education, health, and infrastructure sector toward poverty level in Lombok Timur, both partially and simultaneously. This study was quantitative descriptive study. The data of this study was the data of government budget on education, health, infrastructure, and the poverty level in Lombok Timur 2010 - 2018 periods. The data of this study was secondary data that gained from literature study both using book, journal, and research, and the data of regional committee of central statistics. The technique of data analysis of this study was used regression-linear-fold analysis by using SPSS.The result showed that partially the government budget on education health, and on infrastructure sector take effect significantly toward poverty level in Lombok Timur, it proved by the significance score on each variable showed t-account was x1 0.026, x2 was 0.001, and x3 was 0.025. It showed that the government budget increment in Lombok Timur Region toward each variables including education, health, and infrastructure sector take effect toward the decreasing of poverty level in Lombok Timur during study periods.

Pengaruh Kredit Usaha Rakyat Terhadap Pendapatan Usaha Mikro Dan Kecil Di Desa Selagik Kecamatan Terara Kabupaten Lombok Timur Provinsi Nusa Tenggara Barat (Studi Kasus Bank BRI Unit Terara) Farhana Muhammad; Toyib Rozali
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v1i1.463

This research was aimed at knowing the effect of citizenry exertion credit toward income of Micro and Small Exertion in Selagik, Kecamatan Terara, abupaten Lombok Timur, Provinsi Nusa Tenggara Barat. The approach applied was quantitative untilizing deskcriptive research. The data were qualitative data and quantitative data with primary data and secondary as the data resource. Meanwhile, the data collection instrument applied were observation, interview, and documentation. The data analyses technique applied were bifilar regression analysis, classic assumption analysis, and compatibility testing consisted of 36 respondent of the Micro and Small Exertion (UMK) agent. The analysis instrument applied was SPSS 23.0 and Microsoft Exel 2007. Based on the result of the research, it showed that self modal and Citizenry Exertion Credit (KUR) modal was positively affect partially and simultaneously toward Mikro and Small Exertion (UMK) in Selagik; it can be seen from the variable coefficient score stated. Keywords : Micro and Small Exertion,Effect of Citizenry Exertion Credit

Peran Home Industry Jamur Tiram Dalam Meningkatkan Pendapatan Para Pengusaha Jamur Tiram Pada Masa Pandemi Covid-19 Farhana Muhammad; Isfi Sholihah; Agus Riswanto; Widiawati Prima Wardani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v5i2.4660

This research aims to; 1) Knowing the production process of the oyster mushroom home industry in increasing the income of entrepreneurs during the covid-19 pandemic, 2) Knowing marketing strategies in increasing the income of entrepreneurs during the covid-19 pandemic, 3) Knowing the home industry's obstacles in increasing the income of the entrepreneurs. entrepreneurs during the covid 19 pandemic, 4) Knowing the role of the oyster mushroom home industry in increasing the income of oyster mushroom entrepreneurs in the village of Beririjarak, Wanasaba sub-district in 2021. This research is a type of qualitative research using a descriptive approach. Data collection techniques used are observation, interviews, and documentation. Interviews were conducted directly to all respondents with a total of 9 oyster mushroom entrepreneurs. Based on the results of this study, the role of entrepreneurs in the production process starts from the mixing of raw materials and even marketing. And also the oyster mushroom industry plays an important role in improving the economy of oyster mushroom entrepreneurs meeting their daily needs. Because the increase in income between before and after this business reached 57%. However, the income of these oyster mushroom home industry entrepreneurs has had an impact due to the COVID-19 pandemic so that their income has decreased to 27%

Peran Badan Usaha Milik Desa (Bumdes) Dalam Pemberdayaan Ekonomi Masyarakat Di Desa Mas-Mas Kecamatan Batukliang Utara Kabupaten Lombok Tengah Muhammad Zainul Majdi; Susilawati Susilawati; Farhana Muhammad; Nurhastuti Nurhastuti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 4, No 2 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v4i2.2827

This study aims to know the role of Village-Owned Enterprises (BUMDES) in society economic empowerment at Mas-mas Village, Batukliang Utara District, and Central Lombok Regency. This study was descriptive qualitative approach. The study was conducted from June to July at Mas-Mas Village, Batukliang Utara, and Central Lombok. The data collection techniques used interview, documentation, and observation with study subjects, namely the Head of Village, BUMDES management and some society of Mas-mas. The researcher used techniques of source triangulation. Data analysis in this study uses an interactive analysis model that is analysis using data reduction, data presentation, and verification and conclusions. The results of this study indicated that the role of BUMDES Lintang Mas had not been maximized in society economic empowerment at society of Mas-mas Village; it can be seen from the types of businesses run by BUMDES. In addition, the level of society participation was still low.

Peningkatan Aktivitas Dan Kemampuan Mahasiswa Dalam Memecahkan Masalah Dengan Menggunakan Model Pembelajaran Group Investigation (GI) Pada Mata Kuliah Ekonomi Makro Semester Iv Di Universitas Hamzanwadi Tahun Ajaran 2019/2020 Farhana Muhammad
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 3, No 2 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v3i2.1729

This study aims to improve the activity and ability to solve problems in the material Characteristics of developing countries, economic problems and policies in developing countries and economic theories of development and the evolution and characteristics of the Pancasila economic system (SEP) in the fourth semester of the class B Faculty of Economics and Social Sciences, Hamzanwadi University. The form of research used is classroom action research (CAR). The subject of the research was the fourth semester students of Class B. The instrument used in this study was the observation sheet and the test results of students' ability to solve problems. The results showed (1) Group Investigation (GI) learning model can increase student activity in conducting discussions on Evolution material and the characteristics of the Pancasila economic system (SEP) with the percentage of students categorized as very active, active and quite active by 86.21% . (2) Group Investigation Learning Model (GI) can improve student outcomes in solving problems in the Indicators of successful learning outcomes that is equal to 75.86% of students who are capable.

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