Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ilmu Sosial dan Politik (JISPOL) PUBLIK REFORM : JURNAL ADMINISTRASI PUBLIK
Vera A. R. Pasaribu
Universitas HKBP Nommensen
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION Charles Makmur Sianturi; Vera A. R. Pasaribu; Romindo M. Pasaribu; Juara Simanjuntak
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.425

Abstract

AbstractMarketing through social media has been one of trends in recent years in marketing science and practices.  Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers.  The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers.  The object of this study is customers who follow at least one type of social media application in Medan, Indonesia.  The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners
PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN BRAND TRUST TERHADAP CUSTOMER LOYALTY PADA PT. ASURANSI JIWASRAYA (PERSERO) CABANG PEKANBARU Verawati Pasaribu; Okta Karneli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of business nowadays claim theirself to give the best and to do the improvement not only for the service but also their product. The dinamyc competition enable the business not to find the new customer, but to defend them for a loyal so that they don’t interest to the other business. One of the customer loyalty strategy is Customer Relationship Marketing and Brand Trust. This reserach analyzes the influence of Customer Relationship Marketing and Brand Trust to Customer Loyalty on PT. Asuransi Jiwasraya (Persero) branch Pekanbaru.This research use the questioner with Likert scale analized by validity, reliability,doubled linear regressionanalysis, determination coefficient, individual signification (t experiment),simultaneous (F experiment) with SPSS 20 application. There are 96 sample on this research where the calculation using Slovin formula.The trial show that customer relationship marketing and brand trust make the positive and significant influence to customer loyalty. Determination coefficient (R2) show that customer relationship marketing and brand trust variable influence 83% tocustomer loyalty variable, while the 17% influenced by the other variable that not include on this reserach.Keywords: Customer Relationship Marketing, Brand Trust, Customer Loyalty
ANALISIS IMPLEMENTASI PROGRAM PELAYANAN KELUARGA BERENCANA (KB) DI KANTOR DPPKB KOTA PEMATANGSIANTAR Vera A. Pasaribu; Tiarma Widia Devi Sitanggang; Alfred N. Tambunan; Agus Kristin Saruksuk; Vera Aginta Purba
Jurnal Ilmu Sosial Dan Politik Vol. 2 No. 2 (2022): Edisi Desember 2022
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.413 KB) | DOI: 10.51622/jispol.v2i1.1147

Abstract

The purpose of this study was to analyze the Implementation of the Family Planning Service Program (KB) at DPPKB Pematangsiantar City through a qualitative descriptive approach. The data used are primary data and secondary data. Primary data was obtained through interviews conducted with key informants, namely the Head of DPPKB Staffing, the main informant, namely the Secretary and Head of the DPPKB Prosperous Family and additional informants, namely five community members participating in family planning. Secondary data obtained through documentation from the research location. The data analysis technique used in this research is based on John Creswell's theory where there are six steps of data analysis namely, managing data, reading all data, analyzing data by coding data, coding process, describing data, and interpreting data. The results of the study show that the implementation of the Family Planning Service Program in Pematangsiantar City is good enough, which is supported by the existence of Standards, goals, policy objectives, Resources, Communication, Commitment, Bureaucratic Structure, and Implementor Dispositions. To achieve the objectives of the family planning program, it is suggested that the DPPKB should further improve the quality of its services, increase the number of implementers, improve communication and improve coordination between implementers and the community planning participants, as well as the local community in order to further increase maximum participation in the family planning program in Pematangsiantar City.
PERSEPSI MASYARAKAT TERHADAP KUALITAS PELAYANAN PUBLIK DI KANTOR KEPALA DESA SISARAHILI KECAMATAN SOGAE’ADU KABUPATEN NIAS Vera Pasaribu
Jurnal Publik Vol 3 (2018)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jpr.v3i0.342

Abstract

Co-Authors Agus Kristin Saruksuk Alfred N. Tambunan Charles Makmur Sianturi Juara Simanjuntak Okta Karneli, Okta Romindo Megawati Pasaribu Tiarma Widia Devi Sitanggang Vera Aginta Purba