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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Pemantik
Iklila Amiroh
Universitas Negeri Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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STRATEGI BAURAN PEMASARAN UNTUK BISNIS JASA: BIBLIOMETRIK ANALISIS Iklila Amiroh; Dita Rahmi; Errica Dwitanti; Bambang Supeno
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5356

Abstract

In finding the proper and most effective marketing plan to implement, one of the marketing mix's components can be considered. The notion of marketing is already regarded as the foundation of strategic development in every industry in the world, regardless of whether the organization operates in the sphere of products or services. The objective of this study is to provide a comprehensive analysis of marketing mix methods employed by service sector organizations from 2017 to 2021. This research literature review employs bibliometric analysis. By presenting the results of co-authorship, co-occurrence, and citation analysis, the study supported bibliometric analysis methodologies using 42 articles extracted from 50 pieces of data acquired from Google Scholar through the Publish or Perish application and VOSviewer. The finding reveals that one of the aspects that the company can observe in reaching the optimal and best marketing plan to apply is the marketing mix components. This is significant since the marketing mix is one of the most critical factors for customers when making purchasing decisions. If a company does not pay attention to what customers seek, it is almost inevitable that it will miss numerous opportunities to acquire customers and that the items offered would be wasted.
DIGITALISASI PEMASARAN SERTA PENDAMPINGAN MANAJEMEN USAHA PADA UMKM ANGKRINGAN KMS DI TUMPANG KABUPATEN MALANG Iklila Amiroh; Dita Rahmi Rahayu; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.134 KB) | DOI: 10.56587/pemantik.v1i2.50

Abstract

The development of MSMEs is increasingly rapid, not spared from increasingly fierce competition. The emergence of MSME competition if it is not balanced with adequate management, it will be difficult to develop and will be worse off being beaten by its competitors. Therefore digital marketing through social media and online marketplace platforms is urgently needed at this time. However, many MSME actors ignore digital marketing due to a lack of knowledge about technology. This also happened to the "Angkringan KMS" MSMEs located in Tumpang District, Malang Regency, which had not utilized digital technology in their business. Apart from not doing digital marketing, these MSMEs are also not good at financial management, as evidenced by the absence of financial records. The purpose of this research is that partners can develop because of digital marketing so that they can increase sales, partners can prepare financial reports properly, have a menu list design and logos for social media to attract and make it easier for consumers to buy products. This service research method is to carry out initial identification, analysis or planning, implementation and assistance, and evaluation. The results obtained from this activity are partners who understand digital marketing, simple financial reports, and design menu lists and logos for social media
Co-Authors Agus Hermawan Bambang Supeno Dita Rahmi Dita Rahmi Rahayu Errica Dwitanti