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All Journal jurnal ilmiah hospitality Bisman (Bisnis dan Manajemen): The Journal of Business and Management PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Heru Noor Rokhmawati
STIE Solusi Bisnis Indonesia, Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH HARGA, IKLAN DAN CITRA MEREK TERHADAP MINAT BELI HONDA SCOOPY DI YOGYAKARTA Heru Noor Rokhmawati; Heru Kuncorowati; Lalu Supardin
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni, 2022 (Sepcial Issue)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1699

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga, iklan dan citra merek terhadap minat beli Honda Scoopy di Yogyakarta. Reponden dalam penelitian ini adalah konsumen di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 150 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) Harga secara parsial berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta. 2) Iklan secara parsial berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta. 3) Citra merek secara parsial berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta. 4) Harga, iklan dan citra merek secara simultan berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta.
The Effect Of Healthy Lifestyle And Word Of Mouth On Purchase Decision Supplement Product Post Pandemic Covid 19 Shalahuddin; Lalu Supardin; Diana Leli Indratno; Heru Kuncorowati; Heru Noor Rokhmawati
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2297

Abstract

This study aims to examine the effect of healthy lifestyle and word of mouth on purchase decision supplement product post pandemic Covid-19. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test indicate that: (1) Healthy lifestyle partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (2) Word of mouth partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (3) Healthy lifestyle and word of mouth simultaneously have a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta
The Effect of Job Satisfaction and Employee Loyalty on Employee Performance Heru Kuncorowati; Heru Noor Rokhmawati; Lalu Supardin
PENANOMICS: International Journal of Economics Vol. 1 No. 3 (2022): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v1i3.50

Abstract

This study aims to examine the effect of job satisfaction and employee loyalty on employee performance in Ros-In Hotel at Yogyakarta. Respondents in this study were employees of Ros-In Hotel. The number of respondents in this study were 50 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. Based on the results of data testing, it shows that: 1) Job satisfaction partially has a significant effect on employee performance in Ros-In Hotel at Yogyakarta. 2) Employee loyalty partially has a significant effect on employee performance in Ros-In Hotel at Yogyakarta. 3) Job satisfaction and employee loyalty simultaneously have a significant effect on employee performance in Ros-In Hotel at Yogyakarta
Co-Authors Diana Leli Indratno Heru Kuncorowati Lalu Supardin Shalahuddin