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All Journal MANAJEMEN DEWANTARA jurnal ilmiah hospitality Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Empowering Humanity
Lalu Supardin
Universitas Sarjanawiyata Tamansiswa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BERLABEL HALAL Lalu Supardin
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 1: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.268 KB)

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya hidup dan kelompok referensi terhadap keputusan pembelian produk berlabel halal. Reponden dalam penelitian ini adalah konsumen yang pernah membeli produk berlabel halal khususnya produk kosmetik Wardah pada rentang bulan Januari 2021 – Juli 2021. Jumlah responden dalam penelitian ini sebanyak 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) gaya hidup berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal, 2) kelompok referensi berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal, 3) gaya hidup dan kelompok referensi secara silmultan berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal
PENGARUH HARGA, IKLAN DAN CITRA MEREK TERHADAP MINAT BELI HONDA SCOOPY DI YOGYAKARTA Heru Noor Rokhmawati; Heru Kuncorowati; Lalu Supardin
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni, 2022 (Sepcial Issue)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1699

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga, iklan dan citra merek terhadap minat beli Honda Scoopy di Yogyakarta. Reponden dalam penelitian ini adalah konsumen di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 150 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) Harga secara parsial berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta. 2) Iklan secara parsial berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta. 3) Citra merek secara parsial berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta. 4) Harga, iklan dan citra merek secara simultan berpengaruh signifikan terhadap minat beli Honda Scoopy di Yogyakarta.
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISION AT MIE GACOAN Lalu Supardin; You She Melly Anne Dharasta; Awan
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.828 KB) | DOI: 10.56107/penanomics.v1i2.21

Abstract

This study aims to examine the effect of product quality and service quality on purchase decision at Mie Gacoan. The type of research used in this research is quantitative research. The sampling technique used was purposive sampling. The population in this study are consumers in Yogyakarta. The sample in this study were 130 respondents. The data used in this study is primary data sourced from the data collection process using a questionnaire. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. Based on the results of data testing, it shows that: (1) Product quality partially has a significant effect on purchase decision at Mie Gacoan in Yogyakarta. (2) Service quality partially has a significant effect on purchase decision at Mie Gacoan in Yogyakarta. (3) Product quality and service quality simultaneously have a significant effect on purchase decision at Mie Gacoan in Yogyakarta.
THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI Sjukun Sjukun; Lalu Supardin; Yusuf Taufik
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.782 KB) | DOI: 10.56107/penanomics.v1i2.31

Abstract

This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.
Pengaruh Produk dan Harga Terhadap Keputusan Pembelian di Shopee.com Azwar; Lalu Supardin; Budi Setiawan; Audita
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12634

Abstract

Penelitian ini bertujuan untuk menguji pengaruh produk dan harga terhadap keputusan pembelian. Reponden dalam penelitian ini adalah konsumen di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 120 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Berdasarkan hasil pengujian data yang dilakukan, menunjukkan bahwa: 1) Produk secara parsial berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. 2) Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. 3) Produk dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian di Shoppe.com. Kata Kunci: Produk, Harga, Keputusan Pembelian
The Effect Of Healthy Lifestyle And Word Of Mouth On Purchase Decision Supplement Product Post Pandemic Covid 19 Shalahuddin; Lalu Supardin; Diana Leli Indratno; Heru Kuncorowati; Heru Noor Rokhmawati
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2297

Abstract

This study aims to examine the effect of healthy lifestyle and word of mouth on purchase decision supplement product post pandemic Covid-19. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test indicate that: (1) Healthy lifestyle partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (2) Word of mouth partially has a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta. (3) Healthy lifestyle and word of mouth simultaneously have a significant effect on purchase decision supplement product post pandemic pandemic Covid-19 at Yogyakarta
THE EFFECT OF STORE ATMOSPERE AND WORD OF MOUTH ON PURCHASE DECISION AT SAKOLA Diana Leli Indratno; Lalu Supardin
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 4: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh store atmosphere dan word of mouth terhadap keputusan pembelian di SAKOLA. Reponden dalam penelitian ini adalah konsumen SAKOLA di Yogyakarta. Jumlah responden dalam penelitian ini sebanyak 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dengan SPSS sebagai alat analisis. Hasil uji regresi linier berganda menunjukkan bahwa: (1) Store atmosphere secara parsial berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA. (2) Word of mouth secara parsial berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA. (3) Store atmosphere dan word of mouth secara simultan berpengaruh signifikan terhadap terhadap keputusan pembelian di SAKOLA
The Effect of Job Satisfaction and Employee Loyalty on Employee Performance Heru Kuncorowati; Heru Noor Rokhmawati; Lalu Supardin
PENANOMICS: International Journal of Economics Vol. 1 No. 3 (2022): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v1i3.50

Abstract

This study aims to examine the effect of job satisfaction and employee loyalty on employee performance in Ros-In Hotel at Yogyakarta. Respondents in this study were employees of Ros-In Hotel. The number of respondents in this study were 50 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. Based on the results of data testing, it shows that: 1) Job satisfaction partially has a significant effect on employee performance in Ros-In Hotel at Yogyakarta. 2) Employee loyalty partially has a significant effect on employee performance in Ros-In Hotel at Yogyakarta. 3) Job satisfaction and employee loyalty simultaneously have a significant effect on employee performance in Ros-In Hotel at Yogyakarta
The Role of Brand Image, Price and Trust on Purchase Intention Herbal Medicine Lalu Supardin; Heru Noor Rokhmawati; Heru Kuncorowati
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 1 No 2 (2023): Current Issue 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v1i2.147

Abstract

Purpose – This study aims to examine the role of brand image, price and trust on purchase intention Herbal Medicine in Special Region of Yogyakarta. The respondents in this study were consumers at Special Region of Yogyakarta. Design/methodology/approach – This study uses a quantitative approach. The number of respondents in this study were 100 respondents. Sampling is done by purposive sampling technique. This study uses multiple linear regression with SPSS as analytical tool. Originality – This research will be able to complete the gap regarding the consumption of herbal supplements both during the pandemic Covid-19 after the post-Covid 19 recovery period. Findings and Discussion – Based on the results of data testing conducted, it shows that: (1) Brand image has a significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta. (2) Price has a significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta. (3) Trust has a significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta. (4) Brand image, price and trust simultaneously significant effect on purchase intention Herbal Medicine in Special Region of Yogyakarta.
Professional Mosque Management Through Application-Based Mosque Management Lalu Supardin; Adia Adi Prabowo; Diana Leli Indratno
EMPOWERING HUMANITY Vol. 1 No. 1 (2023): Current Issues 1
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i1.113

Abstract

Considering how important the existence of the mosque is for the Imam community and how muchresponsibility the mosque manager carries, it certainly requires good mosque management. Managementitself has four main pillars that are the foundation in the field of management science, namely: planning,organizing, movement/direction (actuating), and supervision (controlling). The function of managementitself is to plan, organize, coordinate and control resources so that goals can be achieved effectively andefficiently.Application-based mosque management aims to provide more knowledge to mosque administratorsin managing mosques in a professional, accountable and transparent manner. In addition, applicationbased mosque management will educate mosque administrators to use technological and informationadvances in managing, recording and reporting all forms of important information in a professional,accountable and transparent manner. Therefore, application-based mosque management is essentiallytraining and developing the ability of human resources (HR) in managing mosques in accordance withthe progress and demands of the times. This is where the role of application-based mosque managementis needed in managing the mosque professionally, accountably and transparently.
Co-Authors Adia Adi Prabowo Audita Nuvriasari Awan Azwar Budi Setiawan Diana Leli Indratno Diana Leli Indratno Heru Kuncorowati Heru Kuncorowati Heru Kuncorowati Heru Noor Rokhmawati Heru Noor Rokhmawati Heru Noor Rokhmawati Shalahuddin Sjukun Sjukun You She Melly Anne Dharasta Yusuf Taufik