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PENGARUH NILAI PELANGGAN, KUALITAS PELAYANAN, KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PT DNR CORPORATION BATAM Edwin Agung Wibowo; Rimayang Anggun Laras Prastianty Ramli; Tibrani Tibrani; Didi Rustandi
BENING Vol 9, No 1 (2022): MEI 2022
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v9i1.4218

Tujuan penelitian ini adalah untuk mengetahui pengaruh nilai pelanggan, kualitas layanan, dan kepercayaan pelanggan terhadap loyalitas pelanggan PT. DNR Corporation Batam, baik secara parsial maupun secara simultan. Sampel dalam penelitian ini adalah 60 orang konsumen PT. DNR Corporation Batam. Pengujian dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas data, uji multikolinieritas, uji heteroskedastitas, uji parsial, uji simultan, dan uji koefisien determinasi. Dari hasil pengujian didapatkan hasil bahwa secara parsial variabel nilai pelanggan berpengaruh positif dan signifikan, dengan nilai t hitung adalah 2,282 dan signifikansi 0,026. Variabel kualitas pelayanan juga berpengaruh positif dan signifikan, dengan nilai t hitung adalah 2,216 dan signifikansi 0,004. Variabel kepercayaan pelanggan berpengaruh positif dan signifikan, dengan nilai t hitung adalah 3,087 dan signifikansi 0,003. Hasil uji simultan dalam penelitian ini didapatkan kesimpulan bahwa nilai pelanggan, kualitas pelayanan dan kepercayaan pelanggan secara bersama-sama (simultan) berpengaruh signifikan terhadap loyalitas pelanggan yang ditunjukkan pada nilai Fhitung sebesar 272,166 dan signifikasni 0,000.

FAKTOR-FAKTOR YANG MEPENGARUHI KEPUASAN PELANGGAN DITOP 100 BATAM Tibrani Tibrani; Rimayang Anggun L.P. Ramli; Edwin Agung Wibowo
BENING Vol 8, No 2 (2021): NOVEMBER 2021
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v8i2.3653

ABSTRAKPenelitiann inii bertujuann untukk dapat mengetahuii dan menganalisis pengaruhhpProduk, promosii dann harga terhadapp kepuasann pelanggan pengharum Glade di TOP 100 Bengkong Batam. Populasi penelitian ini adalah pelanggan pengharum glade di TOP 100 Bengkong Batam. Sampel yang digunakan dalam penelitian ini berjumlah 80 responden. Berdasarkan analisis data maka hasil penelitian menunjukkan bahwa produk (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan pengharum glade di TOP 100 Bengkong Batam, promosi (X2) berpengaruh positif dan signifikan terhadap kepuasan pelanggan pengharum glade di TOP 100 Bengkong Batam, harga (X3)berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pengharum glade di TOP 100 Bengkong Batam.Kata Kunci;Produk,Promosi, Harga, Kepuasan Pelanggan.

PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, DAN QUALITY SERVICE TERHADAP KEPUASAN PELANGGAN Tibrani Tibrani
BENING Vol 7, No 2 (2020): NOVEMBER 2020
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v7i2.2701

Pengaruh experiential marketing, emotional branding, dan quality service terhadap kepuasan pelanggan (Studi kasus pada pelanggan produk over the Counter/otc dan consumer pada pt.dos ni Roha coorporation cabang batam Periode 2016-2018)Tujuan penelitian ini untuk menganalisa pengaruh experiential marketing, emotional branding, dan service quality terhadap kepuasan konsumen (studi kasus pada pelanggan PT Dos Ni Roha Coorporation). Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan dari 84 responden yang merupakan konsumen PT Dos Ni Roha Coorporation. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling,kemudian data di proses menggunakan analisa regresi berganda.Hasil dari penelitian ini menunjukan bahwa secara parsial experiential marketing, emotional branding dan berpengaruh signifikan terhadap kepuasan konsumen. Sedangkan service quality masih berpengaruh terhadap kepuasan konsumen walaupun tidak signifikan. Secara simultan terbukti bahwa experiential marketing, emotional branding, dan service quality berpengaruh secara signifikan terhadap kepuasan konsumen. Nilai Adjusted R Square nya adalah 0,501 yang berarti semua variabel independen dapat menjelaskan sebesar 50,1% terhadap variabel dependen. Sementara sisanya 49,9% dapat dijelaskan oleh faktor – faktor lainnya yang tidak diuji dalam penelitian ini.

ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON PHARMACY CUSTOMER SATISFACTION KIMIA FARMA BATAM CENTER Edwin Agung Wibowo; Tibrani Tibrani
BENING Vol 9, No 2 (2022): NOVEMBER 2022
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v9i2.4767

The purpose of this study was to determine the effect of physical evidence, reliability, responsiveness, assurance, and empathy to customer satisfaction at Kimia Farma Batam Center Pharmacy. The sample in this study were 98 Pharmacy customers at Apotek Kima Farma Batam Center. Tests in this study use the validity test, reliability test, multiple linear regression test, data normality test, multicollinearity test, heteroscedastity test, partial test, simultaneous test, and coefficient of determination test. From the test results obtained that the physical evidence variable has a positive and significant effect on customer satisfaction, with a calculated t value of 5.134 and a significance of 0.000. The reliability variable has a positive and very significant effect on customer satisfaction, with a t value of 5.149 and a significance of 0.000. The responsiveness variable has a positive and significant effect on customer satisfaction, with the value of t arithmetic is 2.256 and the significance of 0.026. The guarantee variable has a positive and significant effect on customer satisfaction, with the value of t arithmetic is 8.448 and the significance of 0.000. Empathy variable has a positive and significant effect on customer satisfaction, with a calculated t value of 9,289 and a significance of 0,000.

AGROINDUSTRI KERUPUK RAMBAK DI DESA PANDAU JAYA KECAMATAN SIAK HULU KABUPATEN KAMPAR PROPINSI RIAU (STUDI KASUS PADA USAHA KERUPUK “GMC”) Tibrani Tibrani; Kasman Karimi
Jurnal Ekonomi Sakti Vol 12 No 1 (2023)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v12i1A.266

Small industry engaged in the agroindustry of rambak crackers of the type of rambak eats in Kampar Regency is in Pandau Jaya Village, Siak Hulu District, namely the small industry of “GMC” Rambak Crackers business. This business is the only agroindustry business that is developing quite well, has been operating for a long time, namely since 2011 until now. This study aims to analyze: 1) Entrepreneurial Characteristics and Business Profile of "GMC" Rambak Cracker Agroindustry in Pandau Jaya Village, Siak Hulu District, Kampar Regency. 2) Production Technology, Use of Production Inputs, and Production Processes in the "GMC" Rambak Cracker Agroindustry in Pandau Jaya Village, Siak Hulu District, Kampar Regency. 3) Production Cost, Production, Income, Value Added Rambak Cracker Agroindustry "GMC" in Pandau Jaya Village, Siak Hulu District, Kampar Regency. The method used in this research is the case study method. The results showed 1) The entrepreneur characteristics and business profile of the "GMC" rambak cracker agroindustry were 31 years old, 12 years of education, 9 years of business experience, 4 family dependents. Meanwhile, the average age of the workforce is 22 years, education is 9 years, business experience is an average of 1 year, and the number of family dependents is an average of 2 people. The business profile of the rambak cracker agroindustry is a family business that was established in 2011, with a small business scale, having a business license. The initial capital for the "GMC" rambak cracker agroindustry business came from own capital. 2) The production technology used to produce the output is by using simple technology. The use of tapioca flour is 75 kg/production process. The use of supporting materials per production process is wheat flour, garlic, salt, cooking oil, flavoring, ajinomoto, plastic size 12x20cm. The production process is carried out by entrepreneurs starting from the stages of kneading, printing, drying, frying and packing. 3) Production costs are Rp 1.507.438 with a total production of 70 kg, gross income of Rp 3.500.000/production process, net income of Rp 1.992.562/production process. The added value obtained is Rp 29.143/kg, with an R/C ratio of 2,32 which means the business is efficient.

PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENESS, ASSURANCE, DAN EMPATHY TERHADAP KEPUASAN PELANGGAN DI PELABUHAN Kun Sri Harto; Lukmanul Hakim; Tibrani Tibrani
JURNAL MANAJEMEN, ORGANISASI DAN BISNIS (JMOB) Vol 2, No 3 (2022): JMOB (September 2022)
Publisher : Pascasarjana Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmob.v2i3.5156

Penelitian ini bertujuan menganalisis pengaruh tangible, reliability, responsiveness, assurance, dan empathy terhadap kepuasan pelanggan pengguna jasa di Pelabuhan Telaga Punggur Badan Usaha Pelabuhan Batam baik secara parsial atau secara individual maupun analisis secara simultan atau secara bersama-sama. Tahapan setelah dilakukan kegiatan tinjauan pustaka dilakukan kegiatan tinjauan lapangan dan kegiatan penyusunan hipotesis, kemudian data dalam penelitian ini dikumpulkan dengan dilakukan penyebaran kuesioner kepada 100 (seratus) pelanggan penumpang kapal yang berangkat dari Populasi dalam penelitian ini adalah sebanyak 448.604 (empat ratus empat puluh delapan ribu enam ratus empat) merupakan seluruh pelanggan Penumpang kapal yang berangkat selama kurun waktu tahun 2021 dan kemudian dilakukan pengolahan data. Instrumen yang digunakan dalam penelitian untuk mengumpulkan data adalah dengan angket/kuesioner. Teknik pengambilan sampel yang diambil adalah purposive sampling. Metode analisis data yang digunakan adalah menggunakan analisis kuantitatif yaitu pengujian dengan uji validitas dan pengujian dengan uji reliabilitas, dengan analisis statistik deskriptif, pengujian dengan uji asumsi klasik, analisis regresi linear berganda, pengujian dengan uji t dan pengujian dengan uji F. Berdasarkan analisis data, hasil penelitian menunjukkan bahwa variabel-variabel pada penelitian ini bersifat valid dan reliabel. Pada pengujian dengan uji asumsi klasik data berdistribusi normal, tidak terjadi heteroskedastisitas dan multikolinearitas. Pada pengujian dengan uji hipotesis tangible dan responsiveness memiliki pengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan, dan masing-masing variabel reliability, assurance, dan empathy berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil pengujian dengan uji simultan dengan uji F, maka tangible, reliability, responsiveness, assurance, dan empathy secara bersama-sama atau secara simultan berpengaruh signifikan terhadap kepuasan pelanggan di pelabuhan Telaga Punggur Badan Usaha Pelabuhan Batam. Hal ini berdasar hasil pengujian dengan uji F yang didapat nilai F hitung F tabel (37,833 2,31) atau signifikansi 0,05 (0,000 0,05.

ANALISIS SISTEM PEMASARAN IKAN PATIN SEGAR DESA KOTO MESJID KE DAERAH TUJUAN PEMASARAN Tibrani Tibrani
DINAMIKA PERTANIAN Vol. 30 No. 3 (2015): Jurnal Dinamika Pertanian Edisi Desember 2015
Publisher : UIR Press

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This study aimes to analyze the marketing channel of fresh catfish, the marketing system of fresh catfish, and the efficiency of marketing for fresh catfish in Koto Mesjid to the illages of marketing destination. The research used survey method with a total of 30 samples of catfish farmers in the village of Koto Mesjid. Data were analyzed using descriptive analysis of qualitative and quantitative. The results showed that the marketing channel catfish fresh Koto Mesjid village consisted of two channels, namely direct and indirect channels. Furthermore, the marketing system of fresh catfish included marketing costs, marketing and profit margins are the biggest marketing in Pekanbaru market, i.e., marketing costs Rp 1,687.50/kg, marketing margin of Rp 7,500.00/kg and marketing advantages of Rp 5,812.50/kg. Research has found that the marketing of fresh catfish to Tiris Air Market, Market and Market Bangkinang Pekanbaru is efficient it is seen from the fish farmer share for the third goal area of marketing that is greater than the value of marketing margin. Thus, we can conclude marketing of fresh catfish found in the village of Koto Mesjid was efficient

ANALISIS AGROINDUSTRI DAN PEMASARAN IKAN ASIN (SUDI KASUS DI DESA NELAYAN KECAMATAN BANGKO KABUPATEN ROKAN HILIR) Fajar Fajar; Salman Salman; Tibrani Tibrani
DINAMIKA PERTANIAN Vol. 29 No. 3 (2014): Jurnal Dinamika Pertanian Edisi Desember 2014
Publisher : UIR Press

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Population growth and changes in consumption patterns have led to fish consumption tends to increase. Salted fish agroindustry have a good perspective, so that there is a necessary effort to improve the quality and guaranted supply to meet the needs of consumers who continue to increase. The purpose of research was to analyze the characteristics of entrepreneurs and profile of salted fish agroindustry, to know the use of factors of production and technology, to analyze cost of production, revenue, efficiency, and value added, and to recognize channels and marketing functions, costs, margins and marketing efficiency. The research was conducted by using a survey method with a number of sample of 10 entrepreneurs which was selected purposively. In addition, the amound of 3 wholesalers and 2 retailers were selected. The results showed that the entrepreneurs aged 44 years, received 9 years of education, had 8 years experience with 3 family members on average, and the businesses used their own capital. The production cost ranged from Rp 4,179,982.99 to Rp 6,795,417.42, yield ranged from 566.91 kg to 1,319.23 kg, net income ranged from Rp 4,045,566.25 to Rp 6,396,882.58, and efficiency ranged from 1.75 to 1.94 on average. The salted fish was marketed through two marketing channels and the second channel was the most efficient.

ANALISIS KELAYAKAN USAHA BUDIDAYA IKAN LEMAK DALAM KERAMBA DI DESA TANJUNG BELIT AIRTIRIS KECAMATAN KAMPAR KABUPATEN KAMPAR Limetry Liana; Saipul Bahri; Tibrani Tibrani
DINAMIKA PERTANIAN Vol. 29 No. 1 (2014): Jurnal Dinamika Pertanian Edisi April 2014
Publisher : UIR Press

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This study aims to determine the use of input, the amount of costs, revenues, profits and BEP and to analysis financial feasibility of fish farming in cages fat. The research was conducted a survey method, located in Tanjung Belit Airtiris Village Kampar District Kampar Regency from June to November 2010. The total of 30 samples was selected purposively. The results showed that the total cost of production the fatty fish farming in cages is much Rp.365,718.36/m3/year, which consists of variable cost of Rp.214,093.19/m3/year and fixed cost of Rp.151,625.17/m3/year. Average of the resulting production amounted 18.78 kg/m3/year the acceptance value of Rp.394,316.00/m3/year and a profit of Rp.28,597.64/m3/year with BEP as much as 15.79 kg or Rp.329,619.93. Calculation of the three criteria, investment NPV, Net B/C ratio, and IRR in fatty fish, cultivated by farmers is feasible to be developed. It can be seen from 6% NPV of Rp.127,281.95, Net B/C ratio of 1.12 and IRR of 43,30%. Furthermore, based on the results of the analysis using a common market interest rate of 13% obtained NPV of USD 56,223.97/m3, Net B/C ratio of 1.10 and an IRR of 34.08%.

PARTISIPASI DAN KONTRIBUSI TENAGA KERJA WANITA PADA USAHA KERIPIK UBI KAYU TERHADAP PENDAPATAN RUMAH TANGGA DI KELURAHAN KULIM KECAMATAN TENAYAN RAYA KOTA PEKANBARU Tibrani Tibrani
DINAMIKA PERTANIAN Vol. 32 No. 3 (2016): Jurnal Dinamika Pertanian Edisi Desember 2016
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/dp.2016.vol32(3).2578

The role of female laborers is not only a housewife but also has multiple roles in her family. This study aims to analyze: (1) Characteristics of female labor and business profile of cassava chips, (2) The amount of female worker participation, (3) The amount of female labor contribution to cassava chips business to household income, 4) Factors influencing the participation of female workers in cassava chips business. This research was conducted in Kulim District Tenayan Raya District from January to May 2016 using survey method. The sample of the study was deliberately taken by 33 female workers. The results showed that the average age of female workers was 33 years old, 9 years old with 3 years of work experience and 4 family dependents. Furthermore, female work participation rate (TPK) on cassava chips business is 1.52% with contribution of female worker earnings to total household income is 33,37%. F-calculation results show that simultaneously the value of adjusted coefficient R square (R2) 75.20%. Partially, the factors that influence significantly to participation are age factor, work experience, and woman worker wage at 90% and 95% confidence level.

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