Brian Indra
Kusuma Negara Business School

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An empirical investigation of mobile banking adoption in Jakarta: Theory Acceptance Model Mohamad Saparudin; Brian Indra; Sabar Sutia; Bambang Rahardjo; Shultonnyck Adha
Journal of Research in Business, Economics, and Education Vol. 4 No. 1 (2022): February
Publisher : Kusuma Negara Business School

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Abstract

This study employed the Technology Acceptance Model' (TAM). The purpose is to re-examine the TAM model in terms of mobile banking acceptance in Jakarta. The sample was 242 m-banking users with convinience sampling technique. The study found (1) Perceived ease of use had a positive and significant effect on Perceive usefulness. (2) Perceive usefulness and Perceived ease of use had a positive and significant effect on Attitude, (3) Perceived usefulness had a positive and significant effect on Attitude, behavioral intention and actual use. (4) Attitude had a positive and significant effect on behavioral intention, and (5) Behavioral intention had a positive and significant effect on Actual usage. TAM could explain the variance of behavioral intention of 63,9 percent and actual use of 71.2 percent.