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All Journal Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Priviet Social Sciences Journal
Shultonnyck Adha
Kusuma Negara Business School
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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An empirical investigation of mobile banking adoption in Jakarta: Theory Acceptance Model Mohamad Saparudin; Brian Indra; Sabar Sutia; Bambang Rahardjo; Shultonnyck Adha
Journal of Research in Business, Economics, and Education Vol. 4 No. 1 (2022): February
Publisher : Kusuma Negara Business School

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Abstract

This study employed the Technology Acceptance Model' (TAM). The purpose is to re-examine the TAM model in terms of mobile banking acceptance in Jakarta. The sample was 242 m-banking users with convinience sampling technique. The study found (1) Perceived ease of use had a positive and significant effect on Perceive usefulness. (2) Perceive usefulness and Perceived ease of use had a positive and significant effect on Attitude, (3) Perceived usefulness had a positive and significant effect on Attitude, behavioral intention and actual use. (4) Attitude had a positive and significant effect on behavioral intention, and (5) Behavioral intention had a positive and significant effect on Actual usage. TAM could explain the variance of behavioral intention of 63,9 percent and actual use of 71.2 percent.
ONLINE CONSUMER REVIEW AND BEAUTY INFLUENCER ON COSMETICS PURCHASE INTENTION OF INDONESIAN FEMALE CONSUMERS Arbi Siti; Rita; Ryani Dhyan Parashakti; Imam Mahfud; Shultonnyck Adha
Journal of Business, Management, & Accounting Vol. 1 No. 1 (2019): September
Publisher : Kusuma Negara Business School

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Abstract

In modern times women's lifestyles experience a lot of changes. Cosmetics are unique products because in addition to having the ability to meet women's basic needs for beauty, they also become a means for consumers to clarify their identity socially in the eyes of society. Nowadays cosmetics seem to be a primary need for some women. The results of this study provide information that online customer reviews do not have a significant and negative effect of -0.111, while beauty influencers have a significant and positive effect of 0.345. Online customer reviews and beauty influencers have a significant simultaneous effect on Maybeline's buying interest in Jakarta
Leadership style, organizational culture and job satisfaction on employee performance: Study in Food Manufacturing Companies Sabar Sutia; Sukendar; M Saparudin; Shultonnyck Adha; Bambang Rahardjo
Priviet Social Sciences Journal Vol. 2 No. 1 (2022): January
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (837.072 KB) | DOI: 10.55942/pssj.v2i1.141

Abstract

This study builds an integrative equation model intended to provide an overall meaning about the relationship between leadership style, organizational culture, job satisfaction and its implications for employees, and how the relationship between each variable is interrelated. This research was conducted at PT. Neo Pangan Harmony by using primary and secondary data. This study took a sample of 250 people from a population of 675 people, the results of this study showed a significant relationship between each variable on employee performance.
Co-Authors Arbi Siti Bambang Rahardjo Brian Indra Imam Mahfud M Saparudin Rita Ryani Dhyan Parashakti Sabar Sutia Saparudin, Mohamad Sukendar