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All Journal ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
I Dewa Ayu Hendrawathy Putri
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PEMBINAAN AGAMA HINDU DALAM MENINGKATKAN SRADDHA DAN BHAKTI WARGA BINAAN PEMASYARAKATAN (WBP) HINDU DI LAPAS KLAS IIA DENPASAR Guseka Arya Cyuta; I Dewa Ayu Hendrawathy Putri; Ida Ayu Tary Puspa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.786 KB)

Abstract

The communication strategy is planning and management to achieve one goal. Class IIA Denpasar Prison which plays a major role in conducting a coaching pattern that is closely related to the communication strategy for Correctional Assistants (WBP) is part of Child Guidance Correctional Education (Binadik) and the Work Activities Section. This research is a qualitative method in which the sample is taken by using the purposive sampling technique. The total number of informants was 10 people and the data were collected from field observations, documentation, and in-depth interviews. To reinforce, there are several concepts that will be explained in advance, including Communication Strategy, Development Model, Correctional Assistance (WBP), Sraddha and Bhakti, and Lapas. The results showed that the pattern of coaching at Class IIA Denpasar Prison applies a top down approach, namely by providing personality development including religious awareness development, legal awareness development, intellectual development, physical and spiritual health development, and a bottom up approach) for self-reliance development which includes work skills, where these work skills hone the soft skills possessed by WBP who are carried out in the center, and are still under the supervision of security officers in prisons.
KOMUNIKASI ANTARBUDAYA DALAM MEMBANGUN KERUKUNAN UMAT HINDU-ISLAM DI DESA ADAT ANGANTIGA KECAMATAN PETANG KABUPATEN BADUNG Ida Ayu Dwi Putri Cahyanti; Ida Bagus Gede Candrawan; I Dewa Ayu Hendrawathy Putri
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.212 KB)

Abstract

The uniting of two cultures of different backgrounds which is Hinduism and Islamic in Angantiga Village is really unique. Cultural acculturation between Hindus and Moslems created a tradition that is used as guidance in strengthening intercultural tolerance to make harmony between religious believers. The problem statements of this research are: 1) How is intercultural communication between Hindus and Muslims in Angantiga Village?, 2) What are the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village?, 3) How is the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village? To discover the solution to the problems stated above, the writer uses three theories, namely: Interpersonal communication theory is used in answering the first problem statement which is the intercultural communication between Hindus and Muslims in Angantiga Village, and intercultural communication theory is used to answer the second problem statement which is the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village and Intercultural Face Negotiation theory is used to answer the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village. The results of this study are 1) Intercultural communication consisting of social identification, material culture, the role of relations, language, cultural stability, and beliefs and values. 2) Intercultural communication factors consisting of internal factors, external factors, and relations factors 3) Intercultural communication feedback consisting of cognitive feedback, effective feedback, and behavioral feedback
SEMIOTIKA KOMUNIKASI PADA PEMENTASAN TARI BARIS KERARAS DALAM UPACARA ACI TULAK TUNGGUL DI PURA TAMAN AYUN DESA ADAT MENGWI KECAMATAN MENGWI KABUPATEN BADUNG dewa purwanta,; I Dewa Ayu Hendrawathy Putri; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.165 KB)

Abstract

Tari Baris Keraras merupakan tari yang unik dan sakral yang hanya terdapat di Pura Taman Ayun Desa Adat Mengwi sesuai dengan aslinya menggunakan sarana yang tradisional. Masyarakat mengakui bahwa selama ini mereka tidak berani untuk tidak mementaskan Tari Baris Keraras ini saat Upacara Aci Tulak Tunggul di Pura Taman Ayun karena akan tejadi terjadi peristiwa orang tenggelam di kolam Pura Taman Ayun dan sawah yang mendapat pengairan dari kolam Taman Ayun selalu gagal dan terserang hama. Adapun rumusan masalah dalam penelitian ini adalah (1) bagaimana eksistensi Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (2) bagaimana Semiotika Komunikasi pada pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (3) bagaimana Implikasi pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? Dari tiga masalah ini dibantu dengan beberapa konsep dan teori, seperti teori religi, semiotika Roland Barthes,dan interaksionisme simbolik. Penelitian ini menggunakan metode penelitian kualitatif, yaitu observasi, wawancara, dan studi kepustakaan. Hasil penelitian ini menunjukkan sebagai berikut. Pertama, eksistensi tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung merupakan tradisi yang diwariskan secara turun-temurun dari leluhurnya, setiap pelaksanaan upacara Aci Tulak Tunggul di Pura Taman Ayun dilengkapi dengan pementasan Tari Baris Keraras. Kedua, berkenaan dengan pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung memilki beberapa semiotika komunikasi, yaitu (1) Semiotika Pementasan Tari Baris Keraras, (2) Semiotika Upacara Aci Tulak Tunggul, (3) Semiotika Gerak Tari Baris Keraras, dan (4) Semiotika Kostum dan Properti Tari Baris Keraras. Ketiga, pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung mengandung implikasi diantaranya : (1) Implikasi Komunikasi, (2) Implikasi Sosial Budaya, (3) Implikasi Sosiologis, (4) Implikasi Tri Hita Karana, (5) Implikasi Keseimbangan Bhuana Agung dan Bhuana Alit, dan (6) Implikasi Ekonomi.
STRATEGI KOMUNIKASI PEMBINAAN AGAMA HINDU DALAM MENINGKATKAN SRADDHA DAN BHAKTI WARGA BINAAN PEMASYARAKATAN (WBP) HINDU DI LAPAS KLAS IIA DENPASAR Guseka Arya Cyuta; I Dewa Ayu Hendrawathy Putri; Ida Ayu Tary Puspa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i2.1055

Abstract

The communication strategy is planning and management to achieve one goal. Class IIA Denpasar Prison which plays a major role in conducting a coaching pattern that is closely related to the communication strategy for Correctional Assistants (WBP) is part of Child Guidance Correctional Education (Binadik) and the Work Activities Section. This research is a qualitative method in which the sample is taken by using the purposive sampling technique. The total number of informants was 10 people and the data were collected from field observations, documentation, and in-depth interviews. To reinforce, there are several concepts that will be explained in advance, including Communication Strategy, Development Model, Correctional Assistance (WBP), Sraddha and Bhakti, and Lapas. The results showed that the pattern of coaching at Class IIA Denpasar Prison applies a top down approach, namely by providing personality development including religious awareness development, legal awareness development, intellectual development, physical and spiritual health development, and a bottom up approach) for self-reliance development which includes work skills, where these work skills hone the soft skills possessed by WBP who are carried out in the center, and are still under the supervision of security officers in prisons.
KOMUNIKASI ANTARBUDAYA DALAM MEMBANGUN KERUKUNAN UMAT HINDU-ISLAM DI DESA ADAT ANGANTIGA KECAMATAN PETANG KABUPATEN BADUNG Ida Ayu Dwi Putri Cahyanti; Ida Bagus Gede Candrawan; I Dewa Ayu Hendrawathy Putri
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1064

Abstract

The uniting of two cultures of different backgrounds which is Hinduism and Islamic in Angantiga Village is really unique. Cultural acculturation between Hindus and Moslems created a tradition that is used as guidance in strengthening intercultural tolerance to make harmony between religious believers. The problem statements of this research are: 1) How is intercultural communication between Hindus and Muslims in Angantiga Village?, 2) What are the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village?, 3) How is the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village? To discover the solution to the problems stated above, the writer uses three theories, namely: Interpersonal communication theory is used in answering the first problem statement which is the intercultural communication between Hindus and Muslims in Angantiga Village, and intercultural communication theory is used to answer the second problem statement which is the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village and Intercultural Face Negotiation theory is used to answer the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village. The results of this study are 1) Intercultural communication consisting of social identification, material culture, the role of relations, language, cultural stability, and beliefs and values. 2) Intercultural communication factors consisting of internal factors, external factors, and relations factors 3) Intercultural communication feedback consisting of cognitive feedback, effective feedback, and behavioral feedback
SEMIOTIKA KOMUNIKASI PADA PEMENTASAN TARI BARIS KERARAS DALAM UPACARA ACI TULAK TUNGGUL DI PURA TAMAN AYUN DESA ADAT MENGWI KECAMATAN MENGWI KABUPATEN BADUNG dewa purwanta,; I Dewa Ayu Hendrawathy Putri; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i2.1075

Abstract

Tari Baris Keraras merupakan tari yang unik dan sakral yang hanya terdapat di Pura Taman Ayun Desa Adat Mengwi sesuai dengan aslinya menggunakan sarana yang tradisional. Masyarakat mengakui bahwa selama ini mereka tidak berani untuk tidak mementaskan Tari Baris Keraras ini saat Upacara Aci Tulak Tunggul di Pura Taman Ayun karena akan tejadi terjadi peristiwa orang tenggelam di kolam Pura Taman Ayun dan sawah yang mendapat pengairan dari kolam Taman Ayun selalu gagal dan terserang hama. Adapun rumusan masalah dalam penelitian ini adalah (1) bagaimana eksistensi Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (2) bagaimana Semiotika Komunikasi pada pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (3) bagaimana Implikasi pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? Dari tiga masalah ini dibantu dengan beberapa konsep dan teori, seperti teori religi, semiotika Roland Barthes,dan interaksionisme simbolik. Penelitian ini menggunakan metode penelitian kualitatif, yaitu observasi, wawancara, dan studi kepustakaan. Hasil penelitian ini menunjukkan sebagai berikut. Pertama, eksistensi tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung merupakan tradisi yang diwariskan secara turun-temurun dari leluhurnya, setiap pelaksanaan upacara Aci Tulak Tunggul di Pura Taman Ayun dilengkapi dengan pementasan Tari Baris Keraras. Kedua, berkenaan dengan pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung memilki beberapa semiotika komunikasi, yaitu (1) Semiotika Pementasan Tari Baris Keraras, (2) Semiotika Upacara Aci Tulak Tunggul, (3) Semiotika Gerak Tari Baris Keraras, dan (4) Semiotika Kostum dan Properti Tari Baris Keraras. Ketiga, pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung mengandung implikasi diantaranya : (1) Implikasi Komunikasi, (2) Implikasi Sosial Budaya, (3) Implikasi Sosiologis, (4) Implikasi Tri Hita Karana, (5) Implikasi Keseimbangan Bhuana Agung dan Bhuana Alit, dan (6) Implikasi Ekonomi.
a STRATEGI KOMUNIKASI BADAN NARKOTIKA KABUPATEN DALAM PENANGGULANGAN BAHAYA NARKOBA DI KABUPATEN KLUNGKUNG: Strategi Komunikasi I Nyoman Tangkas; I Dewa Ayu Hendrawathy Putri; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1737

Abstract

Communication is an important aspect in campaigning for the impact of drug abuse on society. To carry out these communication activities, a strong and effective communication strategy is needed by the BNN (National Narcotics Agency) institution or agency so that the intended message can be conveyed to the target community. The type of research used is qualitative, namely describing and analyzing the data that has been obtained and then elaborated in the form of an actual explanation, to find out the strategy of the District National Narcotics Agency in reducing the level of Narcotics users. The purpose of this research is to find out the dangers of drug abuse and the steps taken by the Klungkung BNNK to involve the Traditional Village in preventing drug trafficking in Klungkung Regency. The strategy carried out by the BNN (National Narcotics Agency) of Klungkung Regency in order to prevent drug abuse is to implement a program of drug abuse prevention activities, which consists of advocacy and information dissemination and by involving the role of traditional leaders to include drug abuse rules into the “Pararem” of the Traditional Village. “Pararem” is the rule or decision of the Traditional Village meeting as the implementation of the Law in the Traditional Village which regulates new matters in solving a new problem related to traditional cases in a Traditional Village. Efforts made by the National Narcotics Agency of Klungkung Regency to include “Pararem” in Traditional Villages related to the dangers of drugs in Klungkung Regency Increase Cooperation with the Majelis Desa Adat Kabupaten Klungkung, Dissemination of Information on Prevention and Community Empowerment Programs to be included in the “Pararem” of Traditional Villages and Formation of a drug free village.
KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU KANTOR KEMENTERIAN AGAMA KABUPATEN BADUNG DALAM MEMANTAPKAN SRADHA DAN BHAKTI UMAT HINDU Ida Bagus Canirartha Satwika; I Dewa Ayu Hendrawathy Putri; Dewa Ketut Wisnawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1945

Abstract

The role of the Hindu Religious Counselor is very important to help the community understand and strengthen the Sradha and Bhakti teachings of Hinduism. Based on the background, three problem formulations were obtained, namely: 1) How is the Persuasive Communication Process for Hindu Religious Counselors in Badung Regency in Consolidating Sradha and Bhakti for Hindus?; 2) What is the Public Perception of the Persuasive Communication of Hindu Religious Counselors in Badung Regency in Consolidating Sradha and Bhakti of Hindus?; and 3) What are the implications of persuasive communication for Hindu religious instructors in Badung Regency in Consolidating Sradha and Bhakti of Hindus?. The theory used in this research is persuasive communication theory, constructive perception theory, and mass communication effect theory. This study uses a qualitative approach. The findings of the research are: 1) Based on the process of fostering Hindus in Badung Regency from the Persuasive Communication Aspect carried out by the Hindu Religious Counselor at the Office of the Ministry of Religion of Badung Regency, it can be divided into several stages as follows: planning, organizing, actuating, and controlling. 2) Public Perception of Hindu Religion Extension Office of the Ministry of Religion of Badung Regency in Consolidating Sradha and Bhakti, to be before and after the Application of Persuasive Communication. 3) Based on the implications are divided into 3 effects, namely: 1) cognitive effects include knowledge, affective effects include attitudes and behavioral effects include actions or behavior
Integrated Marketing Communication PT. Bank Mandiri Taspen Capem Renon Dalam Peningkatan Loyalitas Nasabah Awik Wirayani Purnama Dewi; I Dewa Ayu Hendrawathy Putri; Dr.Drs. I Wayan Wirta, M.Si I Wayan Wirta
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2611

Abstract

ABSTRACT PT. Bank Mandiri Taspen Capem Renon is a banking industry which is a subsidiary of Bank Mandiri, which wants to get customers who are always loyal in using its products and services. PT. Bank Mandiri Taspen Capem Renon was previously less well knows by the public and other institutions, due to the lack of promotional updates, especially from social media. Therefore, PT. Bank Mandiri Taspen Capem Renon needs to apply the concept of integrated marketing communication (IMC), to understand the concept, reseaechers draw three problem formulations, namely: (1) IMC implementation in improving image, (2) communication barriers in the IMC implementation process, and (3) implications obtained in the IMC implementation process.Based on this formulation, the theories used to dissect the problem formulation are: (1) Promotion Mix Theory, (2) Communication Barriers Theory, and 93) SOR Theory. This research look place at PT. Bank Mandiri Taspen Capem Renon. The type of research used is qualitative, with the determination of informants using purposive sampling method. Data collection uses observation methods, interviews with guidelines assisted by voice recorder research tools and cellphones, literature and documentation. Data analysis conducted in this study uses data reduction, data presentation, and data verification.The findings of this study are in the implementation of PT. Bank Mandiri Taspen Capem Renon using the IMC concept by using promotional elements, namely advertising using print media and social media, personal selling by using a ball pick-up system to customer, sales promotion giving rewards to loyal customers, public relations by implementing workshops or seminars and also community service. During the implementation process, of course, there are obstacles, namely communication process barriers, physical barriers, frame of mind barriers, and technical barriers. During the marketing process with the IMC concept, of course, there will be implications that have an impact on all employees and also PT. Bank Mandiri Taspen, namely internal implications that have an impact on the community regarding the existence of PT. Bank Mandiri Taspen, marketing communication implications that have an impact on the promotional media carried out, as well as the implications of the IMC concept.Keywords: Integrated Marketing Communication, PT. Bank Mandiri Taspen, Customer Loyality
KOMUNIKASI TERAPEUTIK MELALUI PRAKTIK YOGA HEALING DI WISUDA YOGA KABUPATEN KLUNGKUNG Putu Ayu Sri Kumala Dewi -; I Dewa Ayu Hendrawathy Putri; I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2625

Abstract

Health maintenance is the most important factor in human life, for health is life itself. There are numerous methods practiced to maintain health, both physical, psychological, and spiritual, one of which is in the form of yoga healing the practice of yoga healing cannot be separated from the success of a communication process. Such therapeutic communication process is carried out in Wisuda Yoga Therapist Ashram in Klungkung Regency. Wisuda Yoga has their own training module on yoga healing as well as communication strategy with the clients which enables the healing process to work on not just the clients’ physical body but also, psychological, spiritual, and social aspects. The present study is urgent to be conducted due to the swift changes within the society. Said changes are sometimes are not readily accepted by the members of society and this caused shockwaves which reverberated to all aspect of life. This healing practice considered to provide an alternative in dealing with the intended shock.
Co-Authors Awik Wirayani Purnama Dewi Dewa Ketut Wisnawa dewa purwanta, Dr.Drs. I Wayan Wirta, M.Si I Wayan Wirta Guseka Arya Cyuta I Gede Januariawan I Gusti Ngurah Pertu Agung I Ketut Wardana Yasa I Made Sinardika I Nyoman Alit Putrawan I Nyoman Tangkas I.M. Bayu Mahardika Ida Ayu Dwi Putri Cahyanti Ida Ayu Tary Puspa Ida Bagus Canirartha Satwika Ida Bagus Gede Candrawan Putu Ayu Sri Kumala Dewi - Wayan Sukabawa