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KOMUNIKASI ANTARBUDAYA DALAM MEMBANGUN KERUKUNAN UMAT HINDU-ISLAM DI DESA ADAT ANGANTIGA KECAMATAN PETANG KABUPATEN BADUNG Ida Ayu Dwi Putri Cahyanti; Ida Bagus Gede Candrawan; I Dewa Ayu Hendrawathy Putri
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.212 KB)

The uniting of two cultures of different backgrounds which is Hinduism and Islamic in Angantiga Village is really unique. Cultural acculturation between Hindus and Moslems created a tradition that is used as guidance in strengthening intercultural tolerance to make harmony between religious believers. The problem statements of this research are: 1) How is intercultural communication between Hindus and Muslims in Angantiga Village?, 2) What are the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village?, 3) How is the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village? To discover the solution to the problems stated above, the writer uses three theories, namely: Interpersonal communication theory is used in answering the first problem statement which is the intercultural communication between Hindus and Muslims in Angantiga Village, and intercultural communication theory is used to answer the second problem statement which is the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village and Intercultural Face Negotiation theory is used to answer the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village. The results of this study are 1) Intercultural communication consisting of social identification, material culture, the role of relations, language, cultural stability, and beliefs and values. 2) Intercultural communication factors consisting of internal factors, external factors, and relations factors 3) Intercultural communication feedback consisting of cognitive feedback, effective feedback, and behavioral feedback

STRATEGI KOMUNIKASI ELITE LOKAL DAN UMAT HINDU DALAM PRAKTIK TABUH RAH PENGANGON PADA MASA PANDEMI COVID-19 DI DESA ADAT KAPAL KECAMATAN MENGWI KABUPATEN BADUNG I Ida Bagus Surya Negara; Ida Bagus Gede Candrawan; Made Redana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.109 KB)

One of the traditions in Bali that is still preserved today is the Tabuh Rah Pengangon Tradition in Subak Tegan, Traditional Village of Kapal. This tradition is carried out once a year at harvest. In 2019 the world was shocked by the Covid19 virus. The development of the virus is quite massive and the increase in cases in Indonesia has resulted in the government taking preventive measures by implementing Large-Scale Social Restrictions (PSBB). With circulars from the Bali provincial government and PHDI, the role of local elites is important in conveying information to the public. This study focuses on discussing the essence and communication strategies used by local elites and Hindus as well as the religious system that took place during the Covid-19 Pandemic. This study uses a qualitative method with an empirical approach. Data collection was done by interview and observation techniques. The results show that the essence of communication used is ritual communication which is carried out as a form of habitual behavior. The communication strategy between local elites and Hindus is divided into 3 stages, namely the planning stage by holding sangkep, the preparation stage by distributing notification letters by kesinoman and the implementation stage of the local elite overseeing the event. During the pandemic, the Tabuh Rah Pengangon tradition process continues, it's just that the implementation is now limited to 25 people, the venue is reduced and the health protocol is still implemented

KOMUNIKASI ANTARBUDAYA DALAM MEMBANGUN KERUKUNAN UMAT HINDU-ISLAM DI DESA ADAT ANGANTIGA KECAMATAN PETANG KABUPATEN BADUNG Ida Ayu Dwi Putri Cahyanti; Ida Bagus Gede Candrawan; I Dewa Ayu Hendrawathy Putri
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1064

The uniting of two cultures of different backgrounds which is Hinduism and Islamic in Angantiga Village is really unique. Cultural acculturation between Hindus and Moslems created a tradition that is used as guidance in strengthening intercultural tolerance to make harmony between religious believers. The problem statements of this research are: 1) How is intercultural communication between Hindus and Muslims in Angantiga Village?, 2) What are the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village?, 3) How is the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village? To discover the solution to the problems stated above, the writer uses three theories, namely: Interpersonal communication theory is used in answering the first problem statement which is the intercultural communication between Hindus and Muslims in Angantiga Village, and intercultural communication theory is used to answer the second problem statement which is the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village and Intercultural Face Negotiation theory is used to answer the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village. The results of this study are 1) Intercultural communication consisting of social identification, material culture, the role of relations, language, cultural stability, and beliefs and values. 2) Intercultural communication factors consisting of internal factors, external factors, and relations factors 3) Intercultural communication feedback consisting of cognitive feedback, effective feedback, and behavioral feedback

STRATEGI KOMUNIKASI ELITE LOKAL DAN UMAT HINDU DALAM PRAKTIK TABUH RAH PENGANGON PADA MASA PANDEMI COVID-19 DI DESA ADAT KAPAL KECAMATAN MENGWI KABUPATEN BADUNG I Ida Bagus Surya Negara; Ida Bagus Gede Candrawan; Made Redana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i2.1079

One of the traditions in Bali that is still preserved today is the Tabuh Rah Pengangon Tradition in Subak Tegan, Traditional Village of Kapal. This tradition is carried out once a year at harvest. In 2019 the world was shocked by the Covid19 virus. The development of the virus is quite massive and the increase in cases in Indonesia has resulted in the government taking preventive measures by implementing Large-Scale Social Restrictions (PSBB). With circulars from the Bali provincial government and PHDI, the role of local elites is important in conveying information to the public. This study focuses on discussing the essence and communication strategies used by local elites and Hindus as well as the religious system that took place during the Covid-19 Pandemic. This study uses a qualitative method with an empirical approach. Data collection was done by interview and observation techniques. The results show that the essence of communication used is ritual communication which is carried out as a form of habitual behavior. The communication strategy between local elites and Hindus is divided into 3 stages, namely the planning stage by holding sangkep, the preparation stage by distributing notification letters by kesinoman and the implementation stage of the local elite overseeing the event. During the pandemic, the Tabuh Rah Pengangon tradition process continues, it's just that the implementation is now limited to 25 people, the venue is reduced and the health protocol is still implemented

INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN IMAGE PADA UNIVERSITAS HINDU NEGERI I GUSTI BAGUS SUGRIWA I Gusti Ayu Putri Trisnayanti; Ida Bagus Gede Candrawan; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1438

Universitas Hindu Negeri (UHN) I Gusti Bagus Sugriwa Denpasar is one of the Hindu State Universities located in the urban area of Denpasar, namely North Denpasar, of course, it cannot be separated from the very fierce competition with universities in Bali, image restoration needs to be done to build an image, therefore universities must be able to market their institutions to the community so that they can arouse interest and then attract prospective students. One of them is by applying the concept of Integrated Marketing Communication (IMC). This research method uses a descriptive qualitative approach, and produce research namely Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar conducting marketing communication with the concept of IMC, namely advertising, personal selling, sales promotion, public relations, interactive marketing, and direct marketing, From the implementation, there are communication barriers, namely communication process barriers, physical, frame of mind, and technical barriers. IMC activities will certainly have implications for internal, external, marketing communications and social media.

STRATEGI KOMUNIKASI PRAJURU DALAM MEMILIH PRAWAYAH DI DESA ADAT TIMBRAH KABUPATEN KARANGASEM I Made Bagiarta Mandraguna; I Gusti Ngurah Sudiana; Ida Bagus Gede Candrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2607

ABSTRACT Prajuru Timbrah Traditional Village has difficulty choosing prawayah. This obstacle made prajuru have to carry out a communication strategy. How this communication strategy is carried out in selecting interesting prawayah for further research. This thesis research takes the title "Prajuru Communication Strategy in Choosing Prawayah in Timbrah Traditional Village". The formulation of the problem, among others; 1) What is the Timbrah Traditional Village Prajuru communication strategy in choosing prawayah? 2) What are the obstacles and solutions to the Timbrah Traditional Village Prajuru communication strategy in choosing prawayah? 3) What is manifested in the Timbrah Traditional Village Prajuru communication strategy after being able to choose prawayah during religious ceremonies in the Timbrah Traditional Village? The theories used in this study are Role Theory, Social Penetration Theory and SMCR (Source-Message-Channel-Receiver) Theory. This study uses a qualitative approach. This type of data collection is qualitative from primary and secondary data sources. Data collection techniques, namely observation, interviews, documentation. The findings of the research results are prajuru communication strategies in choosing prawayah, carried out by applying communication methods in several forms, including informative, coercive and educative. Obstacles in implementing the communication strategy, occur internally and externally. Meanwhile, solutions for internal obstacles are overcome by making decisions directly in the prajuru internal procession, to implementing Awig-awig in a straightforward and firm manner. Furthermore, external obstacles, the solution is to return to educating the public about the importance of the existence of prawayah. The effort to choose prawayah with katepak widhi is also considered as one of education. The implications of this communication strategy, have a positive or negative impact. The positive impact is that filling in the prawayah is filled again, selecting the next prawayah becomes easier, the implementation of religious ceremonies in the Timbrah Traditional Village becomes smoother. Residents' awareness is also growing towards the importance of the existence of prawayah. The negative impact is that prajuru do not get the ideal human resources to become prawayah. The adaptation process as prawayah is relatively longer, because you have to start from scratch. The level of public trust and confidence in prawayah as the leader of religious rituals and the enlightener of the people has decreased. Keywords: Communication Strategy, Prajuru, Prawayah

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