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STRATEGI MARKETING PUBLIC RELATIONS ASHRAM GANDHI PURI SEVAGRAM DALAM MEMPERTAHANKAN CITRA POSITIF ORGANISASI I Wayan Sari Dika; I Gede Sutarya; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.446 KB)

The Gandhi Puri Sevagram Ashram, as an organization engaged in the spiritual and educational fields, was reported negatively, causing its image to deteriorate. This makes people familiar with the Gandhi Puri Sevagram Ashram from the negative side, but when the news was slowly stopped by the Marketing Public Relations of the Gandhi Puri Sevagram Ashram by always providing information about activities at the ashram to the public through newspapers and social media. This research focuses on the discussion of (1) Public perceptions of the Gandhi Puri Sevagram Ashram (2) Marketing public relations strategy of Gandhi Puri Sevagram Ashram in maintaining a positive image of the organization (3) Implications of public relations marketing strategy for the image building of Gandhi Puri Sevagram Ashram. The theory used in analyzing are: Consumer Behavior Theory, and Integrated Marketing Communication Theory. This research uses observation methods, in-depth interviews, questionnaires, document studies, and documentation studies. This research finds first, people's perceptions about the Gandhi Puri Sevagram Ashram based on the results of questionnaire data taken from 100 respondents via google form using several predetermined indicators, obtained the average respondent's answer data reached 4.15 so it is classified as good criteria. Secondly, Ashram Gandhi Puri Sevagram's marketing strategy of public relations in maintaining a positive image of the organization has been carried out using a combination of marketing communications through advertising, events and community networks. Third, the implications of the marketing public relations strategy for building the image of the Gandhi Puri Sevagram Ashram can make the ashram better known, the ashram gets the opportunity to serve the community in various fields and the ashram gets a lot of scholarships and groceries from donors.

SEMIOTIKA KOMUNIKASI PADA PEMENTASAN TARI BARIS KERARAS DALAM UPACARA ACI TULAK TUNGGUL DI PURA TAMAN AYUN DESA ADAT MENGWI KECAMATAN MENGWI KABUPATEN BADUNG dewa purwanta,; I Dewa Ayu Hendrawathy Putri; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.165 KB)

Tari Baris Keraras merupakan tari yang unik dan sakral yang hanya terdapat di Pura Taman Ayun Desa Adat Mengwi sesuai dengan aslinya menggunakan sarana yang tradisional. Masyarakat mengakui bahwa selama ini mereka tidak berani untuk tidak mementaskan Tari Baris Keraras ini saat Upacara Aci Tulak Tunggul di Pura Taman Ayun karena akan tejadi terjadi peristiwa orang tenggelam di kolam Pura Taman Ayun dan sawah yang mendapat pengairan dari kolam Taman Ayun selalu gagal dan terserang hama. Adapun rumusan masalah dalam penelitian ini adalah (1) bagaimana eksistensi Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (2) bagaimana Semiotika Komunikasi pada pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (3) bagaimana Implikasi pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? Dari tiga masalah ini dibantu dengan beberapa konsep dan teori, seperti teori religi, semiotika Roland Barthes,dan interaksionisme simbolik. Penelitian ini menggunakan metode penelitian kualitatif, yaitu observasi, wawancara, dan studi kepustakaan. Hasil penelitian ini menunjukkan sebagai berikut. Pertama, eksistensi tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung merupakan tradisi yang diwariskan secara turun-temurun dari leluhurnya, setiap pelaksanaan upacara Aci Tulak Tunggul di Pura Taman Ayun dilengkapi dengan pementasan Tari Baris Keraras. Kedua, berkenaan dengan pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung memilki beberapa semiotika komunikasi, yaitu (1) Semiotika Pementasan Tari Baris Keraras, (2) Semiotika Upacara Aci Tulak Tunggul, (3) Semiotika Gerak Tari Baris Keraras, dan (4) Semiotika Kostum dan Properti Tari Baris Keraras. Ketiga, pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung mengandung implikasi diantaranya : (1) Implikasi Komunikasi, (2) Implikasi Sosial Budaya, (3) Implikasi Sosiologis, (4) Implikasi Tri Hita Karana, (5) Implikasi Keseimbangan Bhuana Agung dan Bhuana Alit, dan (6) Implikasi Ekonomi.

Kajian Teo-Filosofis pada Upacara Masegeh dengan Sarana Sapi Jantan di Desa Tambakan Kabupaten Buleleng I Ketut Wardana Yasa; I Nengah Alit Nuriawan
Jurnal Penelitian Agama Hindu Vol 6 No 4 (2022)
Publisher : Jayapangus Press

The use of cows at the masegeh ceremony is a religious system in which it cannot be separated from the discussion of aspects of divinity or theology, philosophy, scriptures, ceremonial processes, ceremonial facilities, prayers or mantras, people, ceremonial places and so on as well as the adherents' community, as well as their implications for life. The purpose of this study is to describe that the masegeh ceremony using bulls in Tambakan Village, Buleleng Regency has profound theo-philosophical implications or meanings for people's lives in Tambakan Village, Buleleng Regency, Bali. This research uses research methods, such as observation, interviews with religious and community leaders involved in the masegeh ceremony, literature study, and documentation study. The presentation of the data is carried out in a descriptive analysis because the data that has been collected will then be described thoroughly from its various parts and examine the parts themselves and the relationship between the parts to obtain the right understanding and understanding of the overall meaning in accordance with the problems solved in order. The results of the study will describe 3 main things, namely the first the origin of the masegeh ceremony, then the second discussion regarding the local belief that the use of cows in the masegeh ceremony is able to eliminate the epidemic and the third discussion regarding the terminology of theo-philosophical studies in the masegeh ceremony. So from the results of this study it can be concluded that the causes of the use of cows at the mesegeh ceremony at Prajapati Temple include several things, namely (1) the existence of the Masesangi tradition of giving bulls at Dalem Temple, Pakraman Tambakan Village; (2) There is a local belief that the use of cows in the masegeh Ceremony is able to eliminate the epidemic; (3) The implications of the use of cows in the mesegeh ceremony in Pakraman Tambakan Village have two significant impacts, namely the Theo-philosophical Implications as the realization of the divine concept of Shiva Siddhanta by worshiping Shiva as Yamarudra, and the liberation that cow sacrifice is actually a sacrifice of the animal nature in oneself.

STRATEGI MARKETING PUBLIC RELATIONS ASHRAM GANDHI PURI SEVAGRAM DALAM MEMPERTAHANKAN CITRA POSITIF ORGANISASI I Wayan Sari Dika; I Gede Sutarya; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1066

The Gandhi Puri Sevagram Ashram, as an organization engaged in the spiritual and educational fields, was reported negatively, causing its image to deteriorate. This makes people familiar with the Gandhi Puri Sevagram Ashram from the negative side, but when the news was slowly stopped by the Marketing Public Relations of the Gandhi Puri Sevagram Ashram by always providing information about activities at the ashram to the public through newspapers and social media. This research focuses on the discussion of (1) Public perceptions of the Gandhi Puri Sevagram Ashram (2) Marketing public relations strategy of Gandhi Puri Sevagram Ashram in maintaining a positive image of the organization (3) Implications of public relations marketing strategy for the image building of Gandhi Puri Sevagram Ashram. The theory used in analyzing are: Consumer Behavior Theory, and Integrated Marketing Communication Theory. This research uses observation methods, in-depth interviews, questionnaires, document studies, and documentation studies. This research finds first, people's perceptions about the Gandhi Puri Sevagram Ashram based on the results of questionnaire data taken from 100 respondents via google form using several predetermined indicators, obtained the average respondent's answer data reached 4.15 so it is classified as good criteria. Secondly, Ashram Gandhi Puri Sevagram's marketing strategy of public relations in maintaining a positive image of the organization has been carried out using a combination of marketing communications through advertising, events and community networks. Third, the implications of the marketing public relations strategy for building the image of the Gandhi Puri Sevagram Ashram can make the ashram better known, the ashram gets the opportunity to serve the community in various fields and the ashram gets a lot of scholarships and groceries from donors.

SEMIOTIKA KOMUNIKASI PADA PEMENTASAN TARI BARIS KERARAS DALAM UPACARA ACI TULAK TUNGGUL DI PURA TAMAN AYUN DESA ADAT MENGWI KECAMATAN MENGWI KABUPATEN BADUNG dewa purwanta,; I Dewa Ayu Hendrawathy Putri; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i2.1075

Tari Baris Keraras merupakan tari yang unik dan sakral yang hanya terdapat di Pura Taman Ayun Desa Adat Mengwi sesuai dengan aslinya menggunakan sarana yang tradisional. Masyarakat mengakui bahwa selama ini mereka tidak berani untuk tidak mementaskan Tari Baris Keraras ini saat Upacara Aci Tulak Tunggul di Pura Taman Ayun karena akan tejadi terjadi peristiwa orang tenggelam di kolam Pura Taman Ayun dan sawah yang mendapat pengairan dari kolam Taman Ayun selalu gagal dan terserang hama. Adapun rumusan masalah dalam penelitian ini adalah (1) bagaimana eksistensi Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (2) bagaimana Semiotika Komunikasi pada pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? (3) bagaimana Implikasi pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung? Dari tiga masalah ini dibantu dengan beberapa konsep dan teori, seperti teori religi, semiotika Roland Barthes,dan interaksionisme simbolik. Penelitian ini menggunakan metode penelitian kualitatif, yaitu observasi, wawancara, dan studi kepustakaan. Hasil penelitian ini menunjukkan sebagai berikut. Pertama, eksistensi tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung merupakan tradisi yang diwariskan secara turun-temurun dari leluhurnya, setiap pelaksanaan upacara Aci Tulak Tunggul di Pura Taman Ayun dilengkapi dengan pementasan Tari Baris Keraras. Kedua, berkenaan dengan pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung memilki beberapa semiotika komunikasi, yaitu (1) Semiotika Pementasan Tari Baris Keraras, (2) Semiotika Upacara Aci Tulak Tunggul, (3) Semiotika Gerak Tari Baris Keraras, dan (4) Semiotika Kostum dan Properti Tari Baris Keraras. Ketiga, pementasan Tari Baris Keraras dalam upacara Aci Tulak Tunggul di di Pura Taman Ayun Desa Adat Mengwi, Kecamatan Mengwi, Kabupaten Badung mengandung implikasi diantaranya : (1) Implikasi Komunikasi, (2) Implikasi Sosial Budaya, (3) Implikasi Sosiologis, (4) Implikasi Tri Hita Karana, (5) Implikasi Keseimbangan Bhuana Agung dan Bhuana Alit, dan (6) Implikasi Ekonomi.

INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN IMAGE PADA UNIVERSITAS HINDU NEGERI I GUSTI BAGUS SUGRIWA I Gusti Ayu Putri Trisnayanti; Ida Bagus Gede Candrawan; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1438

Universitas Hindu Negeri (UHN) I Gusti Bagus Sugriwa Denpasar is one of the Hindu State Universities located in the urban area of Denpasar, namely North Denpasar, of course, it cannot be separated from the very fierce competition with universities in Bali, image restoration needs to be done to build an image, therefore universities must be able to market their institutions to the community so that they can arouse interest and then attract prospective students. One of them is by applying the concept of Integrated Marketing Communication (IMC). This research method uses a descriptive qualitative approach, and produce research namely Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar conducting marketing communication with the concept of IMC, namely advertising, personal selling, sales promotion, public relations, interactive marketing, and direct marketing, From the implementation, there are communication barriers, namely communication process barriers, physical, frame of mind, and technical barriers. IMC activities will certainly have implications for internal, external, marketing communications and social media.

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