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All Journal Enrichment : Journal of Management Jurnal IPTEK Bagi Masyarakat Jurnal Pengabdian Masyarakat Inovasi Jurnal Pengabdian Pada Masyarakat METHABDI Gudang Jurnal Multidisiplin Ilmu West Science Social and Humanities Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Elisabeth Nainggolan
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Journal : Enrichment : Journal of Management

 1 
Analysis of the Impact of Services and Consumer Trust on Consumer Loyalty in Using Services Muammar Rinaldi; Ihdina Gustina; Dedy Lazuardi; Elisabeth Nainggolan
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.838 KB) | DOI: 10.35335/enrichment.v12i2.446

Abstract

The purpose of this research is to determine the effect of Service and Consumer Trust on Consumer Loyalty at Prima Elektronik. The population in this research is consumers of Prima Elektronik totaling 1,498 respondents. The technique of determining the samples used in this research is the Slovin formula and totaling 94 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method is used to solve problems and prove hypotheses with descriptive analysis, and regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show Service variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The Consumer Trust variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The F test results show that the independent variables Service and Consumer Trust adjusted for the variable Consumer Loyalty. Test results of the coefficient of determination (R2) indicate that the Consumer Loyalty variables are supported by Service and Consumer Trust variables.
Analysis Of The Effect Of Personal Sales And Product Quality On Consumer Purchase Decisions Elisabeth Nainggolan; Muammar Rinaldi; Muhammad Bukhori Dalimunthe
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.219 KB) | DOI: 10.35335/enrichment.v12i2.574

Abstract

This study aims to determine the effect of Personal Sales on Purchase Decisions at PT. Kao Indonesia, knowing the effect of Product Quality on Purchase Decisions at PT. Kao Indonesia, knowing the effect of Personal Sales and Product Quality on Purchase Decisions at PT. Indonesian Kao. The research population that will be used in the study are all consumers who made purchases of the company's products at Brastagi Supermarket Gatot Subroto during the 2020 period as many as 47,529 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. The analysis of this study used the Multiple Linear Regression test. The results showed that Personal Selling partially has a positive and significant influence on Purchase Decisions at PT. Kao Indonesia, Product Quality partially has a positive and significant influence on Purchase Decisions at PT. Indonesian Kao.
Co-Authors Dedy Lazuardi Desma Erica Mariati Manik Desma Erica Maryati Manik Desma Manik* Fenny Fenny Fernando Hoki Hommy Dorthy Ellyany Sinaga Ihdina Gustina Muammar Rinaldi Muhammad Bukhori Dalimunthe Novita Novita Pesta Gultom Pesta Gultom Safii Siregar Sanderwan Kristian Gea shendy Tiam Wi Hendra Wijaya Tan Widalicin Januarty