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Pengaruh Kreativitas Dan Inovasi Produk Terhadap Keberhasilan Usaha (Studi Kasus Ruang Kopi Koju Cabang Cemara Asri Medan) Elisabeth Nainggolan; Novita Novita; Widalicin Januarty
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 2 (2023): GJMI - AGUSTUS
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i2.20

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Kreativitas dan Inovasi Produk Terhadap Keberhasilan Usaha Studi Kasus pada Ruang Kopi Koju Cabang Cemara Asri Medan. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang diguanakan dalam penelitian ini adalah data kuantitatif, yaitu data yang diperoleh dalam bentuk angka. Unit analisis dalam penelitian ini adalah Ruang Kopi Koju serta unit observasinya adalah Konsumen Ruang Kopi Koju. Populasi dalam penelitian ini adalah Konsumen Ruang Kopi Koju selama tahun 2022 yaitu sebanyak 8.640 konsumen dan jumlah sampel sebanyak 99 responden. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil menunjukkan bahwa variabel Kreativitas berpengaruh positif dan signifikan terhadap Keberhasilan Usaha dan variabel Inovasi Produk berpengaruh positif dan signifikan terhadap Keberhasilan Usaha Studi Kasus pada Ruang Kopi Koju. Hasil dari uji F menunjukkan bahwa Kreativitas dan Inovasi Produk secara serempak berpengaruh terhadap Keberhasilan Usaha.
Sosialisasi Aplikasi “SignalPolri” Sebagai Pengabdian Masyarakat Jemaat GKPI Resmi Jemaat Teladan Widalicin Januarty; Desma Erica Maryati Manik; Petrus Loo
Jurnal IPTEK Bagi Masyarakat Vol 3 No 1 (2023): Agustus 2023
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v3i1.670

Abstract

This paper is the result of dedication to discuss the Socialization of the Police Signal Application. The purpose of this study was to find out the procedure for paying motorized vehicle tax online through the Medan City Police Signal application and to find out what obstacles occur when paying motor vehicle tax online through the Medan City Samsat Signal application and to find out what efforts have been made to overcome obstacles when paying motor vehicle tax online through the Medan City Police Signal application. The method used in this research is to use a qualitative descriptive method. From the writing that has been done, it can be concluded that motor vehicle tax payments do not need to go to the Samsat office but can be done through the online Signal application
PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Pesta Gultom; Fenny Fenny; Widalicin Januarty; Nicholas Leonardi; Richardo Aprianto Sianturi
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

Abstract

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.
The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Hommy Dorthy Ellyany Sinaga; Fenny Fenny; Elisabeth Nainggolan; Widalicin Januarty
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.