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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences E-JRM
Nur Syahraini
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Role of Price and Product Quality on Consumer Loyalty through Consumer Satisfaction as Intervening Variables (For Students Domiciled in Merjosari Village, Malang) Nur Syahraini; Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5461

Abstract

This study aims to determine the regional financial performance of the Lembata district government in 2013-2017. This research is a case study with data collection using documentation techniques, and the data used is sectional data in the form of Realization of the Regional Income and Expenditure Budget of Lembata in 2013-2017. Furthermore, this data is analyzed using financial ratios, namely the degree of decentralization, constellation of regional dependency, regional financial independence ratio, regional tax effectiveness ratio, local tax efficiency ratio, harmony ratio, and growth ratio. The results of the study show that in general the financial performance of the district government is good. This is shown by the low average degree of decentralization, the very high regional financial dependency ratio, the regional financial independence ratio is still low with an intructive pattern, the effectiveness of the local tax ratio is quite efficient, the local tax efficiency ratio is efficient, the efficiency expenditure ratio, operating expenditure ratio the total expenditure dominates the expenditure allocation compared to the capital expenditure ratio to total expenditure, the ratio of local revenue growth and the ratio of income growth to positive growth, the ratio of operating expenditure growth, and the capital expenditure growth ratio experiencing positive growth.
Peran Kualitas Produk Dan Harga Terhadap Loyalitas Konsumen Dengan Kepuasan Sebagai Variabel Intervening (Pada Mahasiswa Yang Berdomisili Di Kelurahan Merjosari, Malang) Nur Syahraini; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol.09 No. 05. Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1162.753 KB)

Abstract

AbstractConsumers generally buy a product that is truly in accordance with their needs and desires. In addition, consumers buy a product or service adjusting the price with the quality of products offered by a company or online store site to achieve a satisfaction and loyalty. The price and quality of the products provided is the most important component by the company for consumer satisfaction. Companies must pay attention to important things for consumers, so they feel the expected satisfaction. The main thing in satisfaction and loyalty is the quality of the product and the price offered. In addition, loyalty also provides a very large profit for the company, because it affects customer buying patterns and supports what customers give to others. This study aims to determine the price and quality of products that directly affect customer loyalty through customer satisfaction as an intervention variable. The purpose of this study : a) To determine the price determined customer loyalty. b) To find out the quality of the prosucts approved for consumer loyalty. c) To understand customer satisfaction. d) To find out the suggested price and product quality on customer loyalty through customer satisfaction as an intervening variable. The type of research is quantitative. Methods of data collection using a questionnaire and observation. The population in this study took data obtained from students who live in the village of Merjosari, Malang as many as 480 respondents, with a sample in this study obtained 83 respondents. Data analysis methods used were instrument testing, normality testing, path analysis (Path Analysis), and hypothesis testing using SPSS v16 tools. The results in this study indicate that positive and significant prices on consumer loyalty and product quality are positive and significant on consumer loyalty by value (0,000) and there is a relathionship between product quality and customer satisfaction as an intervening variable relationship to customer loyalty with a value of one tailed probability (0,0). Keywords : Price, Product Quality, Consumer Satisfaction, Consumer Loyalty.
Co-Authors Basalamah, Muhammad Ridwan Eka Farida M. Hufron N. Rachma