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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Journal of Law, Poliitic and Humanities International Journal of Advanced Multidisciplinary
Muhammad Reza Putra
Ph.D Student, Universiti Kebangsaan Malaysia, Malaysia
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Dinasti International Journal of Management Science

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PURCHASING DECISION MODEL AND CUSTOMER SATISFACTION (MARKETING MANAGEMENT LITERATURE REVIEW) Muhammad Reza Putra; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Management Science Vol 3 No 1 (2021): Dinasti International Journal of Management Science (September - October 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i1.1156

Abstract

The purpose of writing a Literature Review is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results showed that product quality has an effect on purchasing decisions, product quality has an effect on customer satisfaction, brand image has an effect on purchasing decisions, brand image has an effect on customer satisfaction and purchasing decisions have an effect on customer satisfaction.
Co-Authors Gupron Gupron Ridho Rafqi Ilhamalimy