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ANALISIS PREDIKSI PEMILIHAN SISTEM ERP PADA PT GUDANG GARAM TBK BERDASARKAN PROSES RANTAI PASOK YANG DIGUNAKAN Fiona; Jesslyn Clorina; Cynthia Valentini; Lindawati; Joey; Kelvin; Nadiva Surya Permata; Fendy Cuandra; Immanuel Zai
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.132

Abstract

PT Gudang Garam Tbk is a cigarette manufacturer renowned for its unfiltered cigarettes. The number of product lovers compels management to employ supply chain management to maximize distribution. The Enterprise Resource Planning (ERP) system is utilized by PT Gudang Garam Tbk to enhance the efficiency, accuracy, and speed of its business processes. The objective of this study is to determine why PT Gudang Garam Tbk selected Oracle as its ERP system based on its business processes or supply chain. The documentation study approach is employed to collect data for this study. This study employs a qualitative methodology. This study utilizes both primary and secondary data. As a result of the research and discussion, PT Gudang Garam Tbk develops a supply chain strategy that prioritizes efficiency in order to facilitate production and distribution and reduce distribution costs. In fact, the company chose Oracle because it offers various advantages that other ERP systems lack, including the ability to process massive volumes of data, user control that includes restrictions on other users' access, and a server cluster.
PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM ONE BOWL SOUP Irvin Ng; Junita; Viviani; Eddy Oktarianto; Lindawati; Jovianto; Joey
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.853 KB) | DOI: 10.55047/jekombital.v1i1.253

Abstract

A MSME called One Bowl Soup offers Singaporean fried fish soup. In April 2019, One Bowl Soup opened in the A2 Foodcourt. It will be crucial for the business to manage production capacity when operating. It was discovered by operating a business in the foodcourt region that the foodcourt will have a large number of visitors during vacations, specifically weekends, school breaks, and national holidays. The fact that One Bowl Soup MSMEs are active and integrated in the majority of significant commercial apps, such as Go-Food, GrabFood, and Shopee Food, is another aspect that affects demand for these MSMEs. One Bowl Soup is open from 9.00 WIB until 21.00 WIB. According to the average quarterly sales of One Bowl Soup MSMEs during the past three years, there was a spike in demand during the first, second, and fourth quarters due to national holidays, which are widely observed by Indonesians. Little was done by One Bowl Soup UMKM to foresee these changes in demand. Therefore, One Bowl Soup must increase its preparation efforts to anticipate demand swings around national holidays.
Penerapan Digital Marketing pada UMKM Artsya Laundry di Kota Batam Yandi Suprapto; Lindawati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artsya Laundry MSME is a business operating in the service sector that offers washing and scrubbing clothes and the like, which was established in the city of Batam and started operating from 2021 until now. With problems, such as the lack of active digital marketing in introducing MSMEs so that they are more widely known by the people of Batam City and the lack of promotions carried out to increase customer loyalty, this has a big impact on MSMEs. The aim of this activity is that by designing a marketing strategy using digital marketing and carrying out promotions, it is hoped that it can introduce MSMEs so that they are better known by many people, and can also attract the attention of the wider community of Batam city and can also maintain the loyalty of old and new customers. The methods used are observation, interviews and documentation. By carrying out this service, Artsya Laundry UMKM's social media is slowly increasing in number of followers over time, which means that by using ads on social media, MSMEs are becoming known to more people, and MSME orders are continuously increasing, resulting in additional employees.