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All Journal At-Tadbir : jurnal ilmiah manajemen Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Eddy Oktarianto
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pelaksanaan Digital Marketing Dalam Mengatasi Penurunan Omset Kopitiam Pasar Raya Dewi Khornida marheni; Shellin Shellin; Eddy Oktarianto; Yanni Yanni; Hendry Hendry; Abner O nesimus Sijabat
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6038

Abstract

Tujuan penulisan artikel ini adalah untuk membantu salah satu Usaha Mikro Kecil dan Menengah (UMKM) di Batam, yaitu, Kopitiam Pasar Raya dengan melaksanakan digital marketing. Seperti yang diketahui, pandemi COVID-19 sudah banyak memberikan dampak buruk untuk banyak usaha, termasuk Kopitiam Pasar Raya. Pihak pemilik menuturkan bahwa mereka mengalami penurunan omset yang sangat drastis karena pembeli yang berkurang. Metode pengumpulan data yang diterapkan untuk mendapatkan informasi-informasi penting yang dibutuhkan untuk pelaksanaan kegiatan ini adalah observasi, wawancara, serta konsultasi. Kami sebagai tim pelaksana membantu pihak Kopitiam Pasar Raya untuk menangani permasalahan mitra dengan membuatkan content planner dengan aplikasi Canva serta membuatkan platform atau media seperti akun Instagram, Facebook, dan Website yang dapat dimanfaatkan untuk kegiatan promosi Kopitiam Pasar Raya. Pihak pemilik dari Kopitiam Pasar Raya memberikan feedback yang sangat positif setelah implementasi kegiatan terjadi, karena terdapat kenaikan omset yang signifikan serta respon yang sangat positif dari pelanggan Kopitiam Pasar Raya. Tim pelaksana berharap metode promosi menggunakan media digital ini kedepannya dapat dikelola dengan baik oleh pihak mitra Kopitiam Pasar Raya sehingga kedepannya usaha dari mitra dapat berkembang lebih pesat lagi dengan cakupan masyarakat yang lebih luas
PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM ONE BOWL SOUP Irvin Ng; Junita; Viviani; Eddy Oktarianto; Lindawati; Jovianto; Joey
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.853 KB) | DOI: 10.55047/jekombital.v1i1.253

Abstract

A MSME called One Bowl Soup offers Singaporean fried fish soup. In April 2019, One Bowl Soup opened in the A2 Foodcourt. It will be crucial for the business to manage production capacity when operating. It was discovered by operating a business in the foodcourt region that the foodcourt will have a large number of visitors during vacations, specifically weekends, school breaks, and national holidays. The fact that One Bowl Soup MSMEs are active and integrated in the majority of significant commercial apps, such as Go-Food, GrabFood, and Shopee Food, is another aspect that affects demand for these MSMEs. One Bowl Soup is open from 9.00 WIB until 21.00 WIB. According to the average quarterly sales of One Bowl Soup MSMEs during the past three years, there was a spike in demand during the first, second, and fourth quarters due to national holidays, which are widely observed by Indonesians. Little was done by One Bowl Soup UMKM to foresee these changes in demand. Therefore, One Bowl Soup must increase its preparation efforts to anticipate demand swings around national holidays.
PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM Lady; Antony Sentoso; Novi Aprillia; Kelly; Eddy Oktarianto; Andryanto; Kelvin Kwek
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5766

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.
Penerapan Digital Marketing pada UMKM E&E Seafood di Baloi Kota Batam Hesniati; Eddy Oktarianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E&E Seafood is a Micro, Small and Medium Enterprise (MSME) which operates in the sale of food and drinks, especially food with nuances of Chinese and Indonesian cuisine, located in Batam City. This MSME, which has been around for 3 years, has moved 3 times, so many customers have lost contact, and this has caused a decrease in turnover due to a decrease in food orders. The aim of this activity is to apply digital marketing using social media to E&E Seafood MSMEs to introduce them further to the public and increase sales turnover. The method used to overcome the problems that occur in E&E Seafood MSMEs is by carrying out digital marketing which carries out promotions related to food sold using the social media applications Instagram and Facebook. After carrying out this community service activity for 3 months, it can be concluded that the activities carried out smoothly are in accordance with the objectives of this activity. Where the author has carried out digital marketing promotions using Instagram and Facebook applications and producing a module to continue promotional activities for E&E Seafood MSMEs.
Effect Corporate Governance on CSR with COVID-19 as moderation: Mining Companies Listed on IDX Hesniati Hesniati; Eddy Oktarianto
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 1 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i1.13038

Abstract

Influence of corporate governance on corporate social responsibility activities with the moderating variable COVID-19 is still rarely studied in Indonesia and has attracted attention for research. The purpose of this study was to determine the effect of corporate governance on corporate social responsibility with the COVID-19 moderating variable. The sample for this research is mining companies listed on the Indonesia Stock Exchange (IDX) for the period 2017 – 2021 with a final sample of 36 companies out of 56 companies. This study uses simple linear regression to determine and predict the value of one variable against another. The result of this study is that the independent variables board size and institutional ownership have a significant positive relationship and foreign ownership variables have a negative significant relationship. In addition, variables managerial ownership, gender diversity and board independence do not have a significant relationship. For the moderating variable COVID-19 only partially affects to independent variables and the dependent variable.
Co-Authors Abner O nesimus Sijabat Andryanto Antony Sentoso Dewi Khornida Marheni Hendry Hendry Hesniati Hesniati Hesniati Irvin Ng Joey Jovianto Junita Kelly Kelvin Kwek Lady Lindawati Novi Aprillia Shellin Shellin Viviani Yanni Yanni