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ANALISIS PREDIKSI PEMILIHAN SISTEM ERP PADA PT GUDANG GARAM TBK BERDASARKAN PROSES RANTAI PASOK YANG DIGUNAKAN Fiona; Jesslyn Clorina; Cynthia Valentini; Lindawati; Joey; Kelvin; Nadiva Surya Permata; Fendy Cuandra; Immanuel Zai
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.132

Abstract

PT Gudang Garam Tbk is a cigarette manufacturer renowned for its unfiltered cigarettes. The number of product lovers compels management to employ supply chain management to maximize distribution. The Enterprise Resource Planning (ERP) system is utilized by PT Gudang Garam Tbk to enhance the efficiency, accuracy, and speed of its business processes. The objective of this study is to determine why PT Gudang Garam Tbk selected Oracle as its ERP system based on its business processes or supply chain. The documentation study approach is employed to collect data for this study. This study employs a qualitative methodology. This study utilizes both primary and secondary data. As a result of the research and discussion, PT Gudang Garam Tbk develops a supply chain strategy that prioritizes efficiency in order to facilitate production and distribution and reduce distribution costs. In fact, the company chose Oracle because it offers various advantages that other ERP systems lack, including the ability to process massive volumes of data, user control that includes restrictions on other users' access, and a server cluster.
Perkenalan Kearifan Lokal Dari Daerah Kecamatan Moro Theodora Aruan; Wiwin Handayani; Lidia Yunita; Elliany Elliany; Marshella Giovani; Jesslyn Clorina
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5946

Abstract

Kecamatan Moro memiliki kearifan lokal yang masih kurang dikenal oleh masyarakat. Pernyataan tersebut telah dibuktikan melalui survei yang dilakukan oleh tim pengabdian dengan menggunakan Google Forms, sehingga tim pengabdian melaksanakan kegiatan ini dengan tujuan untuk membantu memecahkan permasalahan mitra terhadap kurangnya pengenalan masyarakat luas terhadap kearifan lokal Kecamatan Moro. Hasil survei serta wawancara langsung dengan mitra tim pengabdian menghasilkan sebuah proyek dengan judul “Memperkenalkan Kearifan Lokal dari Daerah Kecamatan Moro”. Untuk mengenalkan kearifan lokal Kecamatan Moro tim pengabdian memutuskan untuk melalui pembuatan karya seni yang berupa poster serta video yang diposting di akun media sosial Facebook dan Instagram atas nama Kecamatan Moro guna untuk memperkenalkan kearifan lokal Kecamatan Moro di kenal oleh masyarakat luas. Akun media sosial Kecamatan Moro direspon positif oleh masyarakat luas serta Mitra dan juga masyarakat Moro dimana masyarakat luas dapat mengenal Kecamatan Moro ini lebih luas dan permasalahan mitra terpecahkan oleh tim pengabdian. Rekomendasi Pengabdian kepada Masyarakat selanjutnya dari tim pengabdian yaitu mitra dapat menjalankan penyiaran pentas seni budaya dan festival Kecamatan Moro, serta pembuatan jalan-jalan virtual daerah Moro guna memberdayakan UMKM kecamatan Moro melalui daring dengan mengaplikasikan pada akun media sosial Facebook dan juga Instagram atas nama Kecamatan Moro tersebut
ANALISIS KEMUDAHAN, HAMBATAN, DAN RISIKO PERUSAHAAN DI NEGARA INDONESIA, CHINA, SINGAPURA, DAN JEPANG Yuswardi Yuswardi; Renza Fahlevi; Jesslyn Clorina; Shereen Shereen; Fiona Fiona; Shely Juniarty; Jacky Gunadi
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 1 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i1.801

Abstract

Globalization has encouraged companies to expand their business abroad, and one option is to expand to the Asian continent. The purpose of this research is to find out what are the ease, barriers, and risks of doing business in several Asian countries with fast economic growth, namely China, Japan, Singapore, and Indonesia. The research method used is a qualitative method and the technique used is a literature study. The results found are that each country has different easiness, obstacles, and risks for doing business. Some of the ease is Indonesia which is superior in natural resources and strategic location, China which has skilled human resources and adequate infrastructure, Japan which has a high demand for products and well-structured work processes, and Singapore which has stricter regulations. free to do business. On the other hand, some of the obstacles are Indonesia having complicated permits and inadequate infrastructure, China which is constrained by language and employing employees having to go through organizations, Japan with a high bureaucracy and tax system, and Singapore with its public wage regulations and communication media that are limited. Each of the risks lies in inadequate infrastructure in Indonesia, markets that are difficult to access in China, a difficult bureaucratic system in Japan, and a complicated government system in Singapore.
K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions Nasar Buntu Laulita; Jesslyn Clorina
Jurnal Ilmiah Poli Bisnis Vol 15 No 2 (2023)
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v15i2.1146

Abstract

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.