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All Journal Jurnal Riset Ekonomi dan Bisnis Journal of Indonesian Management Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Transformasi: Journal of Economics and Business Management
Murni Sofiah
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis Of Economy Ratio And Growth Ratio In Report Of Budget Realization Of The Regional Development Planning Agency (Bappeda) In Building Medan City Due To Covid-19 Murni Sofiah; Wahyu Syarvina
Journal of Indonesian Management (JIM) Vol. 2 No. 2 (2022): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.603

Abstract

Development is a planned process aimed at improving people's welfare. One of the most important processes is development planning, which requires an annual budget to realize the planned program. The purpose of this study was to determine the effect of economic ratios and growth ratios on the realization of the Bappeda budget in developing Medan City during the Covid-19 period. This research was conducted at the Medan City Regional Development Planning Agency. The method used in this research is descriptive quantitative method. The data collection method used is observation and documentation by taking secondary data. The analytical technique used is using the Economy Ratio and Growth Ratio measurement methods. The results of this study say that Covid is indicated in Indonesia in 2020, so in 2019 there is no such indication, in the 2019-2021 Bappeda Budget Realization Report there are differences in the budget and realization each year. In 2019 the budget was 10,943,903,735 and the realization was 6,068,358,002. In 2020 the budget is 10,419,108,595 and the realization is 5,531,644,863. In 2021 the budget is 24,292,278,919 and the realization is 16,315,636,163. In 2021 Budget and Realization will increase by 2.21% and 2.68% from 2019. 595 and Realization of 5,531,644,863. In 2021 the budget is 24,292,278,919 and the realization is 16,315,636,163. In 2021 Budget and Realization will increase by 2.21% and 2.68% from 2019. 595 and Realization of 5,531,644,863. In 2021 the budget is 24,292,278,919 and the realization is 16,315,636,163. In 2021 Budget and Realization will increase by 2.21% and 2.68% from 2019.
Analysis of Supply Chain Management Implementation on Amazon E-Commerce Murni Sofiah; Siti Aisyah
Journal of Indonesian Management (JIM) Vol. 2 No. 2 (2022): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.779

Abstract

Supply chain management itself provides a concept or mechanism that can increase the overall productivity of the company in the supply flow by optimizing the time, location, and flow of material quantities. Because one of the supply chain systems in question today is Amazon's e-commerce company, the purpose of this study is to find the implementation of a supply chain management system on Amazon's e-commerce. This research method uses a qualitative descriptive method by using relevant narratives from various trusted sources through websites or search. There are around 100 populations of E-commerce companies around the world in the 90s to 2022 with a total sample of 1 sample, namely the Amazon E-commerce company. The results show that Amazon has forced its competitors to increase aspects of supply chain automation, shorten delivery times, increase the number of warehouses, and engage in product manufacturing. With a combination of advanced information technology, extensive warehousing networks, multi-level inventory management, and reliable transportation, Amazon's supply chain is the world's most efficient leading company. There are six supply chain management applicable to Amazon e-commerce companies, namely- Outsourcing Inventory Management and Insourcing Logistics, Delivery Options To Customers, Push/Pull Strategy for Supply chain Success, Amazon's Warehouse Classes and Zones, Warehouse Automation and Supply Chain Cost.  
KEBIJAKAN PRODUK GLOBAL DALAM MENGHADAPI PASAR INTERNASIONAL Murni Sofiah; Suhairi Suhairi; Ghilman Rozy Harahap; Nia Andriani; Afif Muhammad Tarigan; Fitrah Dwi Ananda
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.113

Abstract

The needs of each product by consumers around the world make exporters and importers implement a global product policy which is adjusted by every rule or culture that is different for each country as a condition that must be complied with by business actors/businesses to be able to enter the global market. The purpose of this research is to study a literature review to review global product policies that must be carried out or implemented by business actors in marketing products globally. This research shows that local products are different from global products because marketers must be observant in seeing international market conditions. In order for products and services marketed in global markets to be right on target and receive positive feedback from consumers, marketers must be careful in managing market expansion strategies and positioning global products in international markets
Pengaruh CSR terhadap Nilai Perusahaan PT. Astra Internasional Tbk Periode 2017-2021 Budi Dharma; Murni Sofiah; Elsa Zulfita
Transformasi: Journal of Economics and Business Management Vol. 1 No. 4 (2022): December: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.657 KB) | DOI: 10.56444/transformasi.v1i4.305

Abstract

The Writing this article aims to analyze the effect of CSR (Corporate Social Responsibility) on the Company Value of PT. Astra Internasional Tbk in the 2017-2021 period. The research method used in this research is descrptive research method with a quantitative approach. The sampling technique used is purposive sampling with the sustainability report of PT. Astra Internasional Tbk for the 2017-2021 period as a sample. The analysis technique used is multiple linear regression. The results of the study show that CSR has no positive and significant influence on the company value (PBV) of Astra Internatonal Tbk in 2017-2021, because maybe the investors compare Astra’s finansial rations more than looking at it’s CSR reports
IMPLEMENTASI DALAM MEMANFAATKAN TEKNOLOGI DELIVERY ONLINE (GOFOOD) PADA UMKM AYAM PENYET RAIHAN JALAN PEMATANG PASIR MEDAN DELI Murni Sofiah; Siti Aisyah; Muslimatul Husna; Niki Aulia; Liska Febrianti; Sophia Rahmadhani
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 1 (2023): Februari: Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i1.451

Abstract

Saat ini teknologi dan informasi sangat dibutuhkan termasuk dalam berbisnis kuliner. Hal tersebut membuat para pengguna gadget berlomba untuk menggunakan aplikasi Go jek dengan layanan Go Food yang bergerak dibidang pelayanan makanan dan minuman. Tujuan pengabdian masyarakat ini adalah meningkatkan kesadaran dan keterampilan pelaku usaha dalam memanfaatkan aplikasi pemesanan berupaya layanan Go Food, dengan adanya itu bertujuan agar media digital dalam hal ini aplikasi digital Go-Food mampu menciptakan pola interaksi komunikasi yang baru dalam transaksi jual beli makanan dan minuman. Subjek sasaran adalah UMKM di Kota Medan yang sebagiannya merupakan pelaku usaha, khususnya UMKM Ayam Penyet Raihan Jalam Pematang Pasir Medan Deli. Metode yang digunakan adalah wawancara dan dokumentasi, bukan hanya itu saja penelitian melakukan metode pembelajaran layanan yang didalamnya berupa memberikan praktek secara langsung dalam pengaplikasian teknologi delivery online (gofood), memberikan arahan mengenai apa yang dibutuhkan dalam pengaplikasian teknologi serta memberikan buku panduan secara langsung kepada pemilik UMKM. Dengan pembelajaran tersebut membuat pelaku UMKM lebih paham dalam memanfaatkan dan menggunakan aplikasi Go Food untuk meningkatkan taraf penjualannya.
Analisis pengaruh bauran pemasaran 4p (product, price, promotion, and place) terhadap keputusan pembelian pada usaha mikro kecil menengah (umkm) Murni Sofiah; Sri Ramadhani; Nur Ahmadi Bi Rahmani
Jurnal Riset Ekonomi dan Bisnis Vol 16, No 2 (2023): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i2.7288

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran 4P seperti Product, Price, Promotion, Place terhadap Keputusan Pembelian pada UMKM. Metode penelitian ini menggunakan penelitian kuantitatif dengan analisis statistik deskriptif. Populasi penelitian ini adalah konsumen yang pernah membeli UMKM Donat Kentang Syifa di Setia Budi Kota Medan. Peneliti menggunakan teknik non-probability sampling dengan metode accidental sampling, menggunakan rumus Cochran dengan jumlah sampel sebanyak 99 responden. Lokasi penelitian di UMKM Donat Kentang Syifa Setia Budi Medan. Penelitian ini menemukan bahwa (1) Bauran pemasaran 4P berpengaruh signifikan secara simultan terhadap keputusan pembelian. (2) Produk berpengaruh positif terhadap keputusan pembelian pada UMKM Donat Kentang Syifa, Setia Budi. (3) Harga tidak berpengaruh terhadap keputusan pembelian pada UMKM Donat Kentang Syifa Setia Budi. (4) Promosi tidak berpengaruh terhadap keputusan pembelian pada UMKM Donat Kentang Syifa Setia Budi. (5) Tempat tidak berpengaruh terhadap keputusan pembelian pada UMKM Donat Kentang Syifa Setia Budi. Hal tersebut disebabkan konsumen mengabaikan Harga, Promosi, Tempat dari produk yang dikonsumsinya.This study aims to determine the influence of the 4P marketing mix on Purchasing Decisions at MSMEs, such as Product, Price, Promotion, and Place. This research method uses quantitative research with descriptive statistical analysis. The population of this study was consumers who had purchased the Syifa Potato Donut UMKM in Setia Budi, Medan City. Researchers used a non-probability sampling technique with the Accidental Sampling method, using the Cochran formula with a total sample of 99 respondents. The research location is at the Syifa Setia Budi Potato Donuts MSME, Medan. This study found that (1) 4P Marketing mix has a significant effect simultaneously on purchasing decisions. (2) Product positively affects purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. (3) Price does not affect purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. (4) Promotion does not affect purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. (5) Place does not affect purchasing decisions at MSME Donut Potatoes Syifa, Setia Budi. Consumers OF Donut Potatoes Syifa ignore prices, promotions, and places of the products they consume.
Co-Authors Afif Muhammad Tarigan Dharma, Budi Elsa Zulfita Fitrah Dwi Ananda Ghilman Rozy Harahap Liska Febrianti Muslimatul Husna Nia Andriani Niki Aulia Nur Ahmadi Bi Rahmani Siti Aisyah Sophia Rahmadhani Sri Ramadhani Wahyu Syarvina