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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) IJPD (International Journal Of Public Devotion) International Journal of Environmental, Sustainability, and Social Science Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Innovation Business Management and Accounting Journal TGO Journal of Community Development
Danang Wikan Carito
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : IJPD (International Journal Of Public Devotion)

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Application of Digital Marketing in Efforts to Empower Productive Communities and Preserve Banyuwangi Culture Riza Bahtiar Sulistyan; Danang Wikan Carito; Retno Cahyaningati; Fauzan Muttaqien
International Journal of Public Devotion Vol 6, No 1 (2023): January - July 2023
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ijpd.v6i1.4075

Abstract

Technological developments in the form of implementing online sales are currently widely used by several MSMEs. But there are still many who still sell offline. Including what happened to one UMKM in Banyuwangi. The purpose of this activity is to introduce MSME products to the wider community without being bound by distance and time, increase the community's ability to use digital marketing, and increase sales. The method used includes the planning, implementation, and evaluation stages. Participants in this activity came from MSMEs in the Banyuwangi Papring Environment. Analysis of the results of activity evaluation is carried out using descriptive statistics and is measured using indicators of knowledge, understanding, and practical skills. The results of the analysis show that the existence of training and mentoring programs is very good and able to improve the abilities of the trainees. The increase was shown from the comparison before and after the activity, the increase included aspects of knowledge, understanding and practical skills. Training participants are able to operate the features in the digital marketing platform and are able to buy and sell online.
Co-Authors Cahyaningati, Retno Fadhel Akhmad HIZHAM Fauzan Muttaqien Ikhwanul HAKIM Kasno Kasno Moh. Hudi Setiyobakti Moh. Hudi Setyobakti Mokhamad Taufik Mokhamad Taufik Muhaimin Dimyati Noviansyah RIZAL Ratna Wijayanti Daniar PARAMITA Riza Bahtiar Sulistyan Samsuranto Samsuranto Samsuranto Samsuranto Suwignnyo Widagdo