M. Liga Suryadana
Sekolah Tinggi Pariwisata Bandung, Indonesia

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EFFECT OF APPLICATION OF RICH MEDIA ADVERTISING ON PURCHASE DECISIONS (STUDY OF TRAVEL COMPANIES) M. Liga Suryadana; Rizki Nurul Nugraha
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 12 No 2 (2018): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

This study aims to determine the effect of the application of the Rich Media Advertising dimension to purchasing decisions. The population in this study were service users who had purchased packages in the past three years. This study involved 100 service users as research subjects taken randomly. This study uses research instruments in the form of questionnaires and interview guidelines. Both instruments validated before being applied to the study sample. Furthermore, the data obtained were analyzed using Path analysis. The results of the study indicate that: (1) There is a Significant Effect of Streaming Audio on purchasing decisions. (2) There is a Significant Effect of Streaming Video on purchasing decisions. (3) There is a Significant Effect of the Applets That Allow User Interaction on purchasing decisions. (4) There is a Significant Effect of Special Effect that has a significant effect on purchasing decisions. Based on these findings it can be concluded that Rich Media Advertising has a significant influence on purchasing decisions with a percentage of influence of 51.4%. Keywords: audio streaming, streaming video, applets that allow user interaction, special effect, rich media advertising, purchasing decisions.
PENGARUH KEPEMIMPINAN, KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA PEGAWAI PADA DINAS PERTANIAN TANAMAN PANGAN PROVINSI JAWA BARAT M. Liga Suryadana; Aan Hardiyana; Asep Yahya
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 8 No 1 (2014): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

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Abstract

The purpose of this study was to determine the effect of leadership, competence and Compensation Employee Performance Against the Department of Agriculture of West Java Province ". The research was done by taking the entire population of Employees in Department of Agriculture of West Java Province. The method used is descriptive method of analysis, the number of respondents 80 employees (population). Analysis of the results of this study using path analysis. The results of the research are: Overview of leadership, reaching an average score of 4.53. The average score in accordance with the table interpretation criteria including the excellent category. Competence picture that achieved an average score of 4.50. The average score is consistent with the interpretation criteria including the excellent category. Overview Compensation which achieved an average score of 4.13 The average score is consistent with the interpretation criteria including the excellent category. Picture of employee performance, reaching an average of 4.59. The average score is consistent with the interpretation criteria including the excellent category. The influence of leadership on employee performance, ie the direct effect of 15.20%. Indirect effect through the Competence of 10.60%, and through compensation of 3.30%. Thus the effect totaled 29.10% .. Influence of Competence on employee performance, ie the direct effect of 23.00%. Indirect effect through the leadership of 10.60%, and through compensation of 6.00%. Thus the effect of a total of 39.60%. Compensation Effect on employee performance, ie the direct effect of 7,20%. Indirect influence through leadership by 3.30% and amounted to 6.00% through competence. Thus the effect of a total of 16.50%. The influence of leadership, competence, and compensation to employee performance employee at Department of Agriculture of West Java Province, simultaneously at 85.20%. It shows that there is a significant effect. Keywords: leadership; competence; compensation; employee performance