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All Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Adl Islamic Economic
Moh. Faizal
Program Studi Perbankan Syariah STEBIS IGM Palembang
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PENGGUNAAN MEDIA SOSIAL FACEBOOK DALAM PERKEMBANGAN UMKM GULO PUAN DI DESA BANGSAL KECAMATAN PAMPANGAN Anggi Julianti; Fadilla Fadilla; Moh. Faizal
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 1 No 2 (2021): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2021
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.69 KB) | DOI: 10.36908/jimpa.v1i2.26

Abstract

Small Microcus Business (UMKM) is a small business activity but is able to provide a major effect for the economy in Indonesia. That is to expand employment, play a role in the process of equity and increase in community revenue, and encourage the realization of national stability. But to realize it is necessary to be able to compete globally, by utilizing technological developments at this time not to be left behind with the development of the age. Utilization of social media especially Facebook as a promotional tool to make it easy for marketing UMKM Gulo Puan in the village of Bangsal District of District Objective is one of the strategies that are currently used. With easy access, wide tissues, fast working methods and also costs that will be able to provide positive and profitable impacts for MSME. The results of this study show that the use and use of social media as a promotional tool can increase the competitiveness of UMKM-UMKM Gulo Puan in the village of Bangsal District District in January aspects of increased sales than compared to using social media. But when revisited still many non-MSMEs that have not used and utilize social media for marketing online caused by various things.
PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021 Juni Eliana Prasetya N; Moh. Faizal; Choirunnisak Choirunnisak
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 1 No 2 (2021): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2021
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.61 KB) | DOI: 10.36908/jimpa.v1i2.28

Abstract

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase. In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0. The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling. The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance. Motivation has a significant effect on employee performance. Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.
PENGARUH PELAYANAN MARKETING TERHADAP KEPUASAN NASABAH PADA PT. BANK SYARIAH INDONESIA Ayu Lestari; Havis Aravik; Moh. Faizal
ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam Vol 2 No 2 (2021): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam - November 2021
Publisher : Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1142.139 KB) | DOI: 10.56644/adl.v2i2.32

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pelayanan marketing terhadap kepuasan nasabah BSI KC Demang Palembang Pada Tahun 2021. Fokus penelitian ini adalah untuk mengetahui bagaimana pengaruh pelayanan marketing ditinjau dari beberapa dimensi yaitu produk, harga, promosi, lokasi. Penelitian ini dilakukan di Bank Syariah Indonesia KC Demang Palembang Pada Tahun 2021 dengan jumlah sampel 90 responden. data yang digunakan dalam penelitian ini adalah data primer yang diperoleh langsung dari survey lapangan. metode yang digunakan dalam penelitian ini adalah kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukan bahwa produk, harga, promosi dan lokasi berpengaruh positif dan signifikan terhadap kepuasan nasabah Bank Syariah Indonesia KC Demang Palembang pada tahun 2021. Sehingga peneliitan ini dapat diteruskan dan terbukti secara teori bahwa produk, harga, promosi dan lokasi berpengaruh terhadap kepuasan nasabah.
Co-Authors Anggi Julianti Aravik, Havis Ayu Lestari Choirunnisak Choirunnisak Fadilla Fadilla Juni Eliana Prasetya N