Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA)
Vol 1 No 2 (2021): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2021

ANALISIS PENGGUNAAN MEDIA SOSIAL FACEBOOK DALAM PERKEMBANGAN UMKM GULO PUAN DI DESA BANGSAL KECAMATAN PAMPANGAN

Anggi Julianti (Mahasiswa Prodi Perbankan Syariah STEBIS IGM Palembang)
Fadilla Fadilla (Program Studi Perbankan Syariah STEBIS IGM Palembang)
Moh. Faizal (Program Studi Perbankan Syariah STEBIS IGM Palembang)



Article Info

Publish Date
27 Sep 2021

Abstract

Small Microcus Business (UMKM) is a small business activity but is able to provide a major effect for the economy in Indonesia. That is to expand employment, play a role in the process of equity and increase in community revenue, and encourage the realization of national stability. But to realize it is necessary to be able to compete globally, by utilizing technological developments at this time not to be left behind with the development of the age. Utilization of social media especially Facebook as a promotional tool to make it easy for marketing UMKM Gulo Puan in the village of Bangsal District of District Objective is one of the strategies that are currently used. With easy access, wide tissues, fast working methods and also costs that will be able to provide positive and profitable impacts for MSME. The results of this study show that the use and use of social media as a promotional tool can increase the competitiveness of UMKM-UMKM Gulo Puan in the village of Bangsal District District in January aspects of increased sales than compared to using social media. But when revisited still many non-MSMEs that have not used and utilize social media for marketing online caused by various things.

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Journal Info

Abbrev

jimpa

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

JIMPA: Jurnal Ilmiah Mahasiswa Perbankan Syariah merupakan buletin online nasional sebagai media untuk mengkomunikasikan hasil penelitian tentang permasalahan Perbankan Syariah. Jurnal ini mengemban misi menyebarluaskan berbagai hasil penelitian ilmiah mahasiswa. Jurnal ini hanya menerima dan ...