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This Author published in this journals
All Journal Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Dedication : Jurnal Pengabdian Masyarakat
Mas Oetardjo
Universitas Muhammadiyah Sidoarjo
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Journal : Indonesian Journal of Law and Economics Review

 1 
The Influence of Digital Marketing, Brand Awareness, and Word of Mouth on Purchase Decisions Berlina Andrianti; Mas Oetardjo
Indonesian Journal of Law and Economics Review Vol 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.293 KB) | DOI: 10.21070/ijler.v16i0.808

Abstract

This study aims to determine the effect of Digital Marketing, Brand Awareness, and Word Of Mouth on Purchase Decisions. This study uses a quantitative approach. Sampling in the study used accidental sampling technique, with the number of respondents as many as 95 respondents from Bund's Pizza consumers. Data collection techniques using questionnaires distributed through questionnaires. The data analysis technique in this study used multiple linear regression analysis. Data processing in this study used the software program SPSS 22 (Statistical Program For the Social Sciences). The results show that: Digital Marketing affects the Purchase Decision on Bund's Pizza Products, Brand Awareness affects the Purchase Decision on Bund's Pizza Products, and Word Of Mouth affects the Purchase Decision on Bund's Pizza Products.
Co-Authors Berlina Andrianti Denisa F. Syahputri Kayyunrizalul Lail Nur L. Maulidyah Vera Firdaus Vera Firdaus Wisnu P. Setiyono