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MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV Nesya Nesya; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.

Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta Juwono Tri Atmodjo; Susanne Dida
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.

PENGALAMAN HIDUP DAN KENDALA KOMUNIKASI DARI KELUARGA EKSPATRIAT DAN PERKAWINAN CAMPURAN DI KOTA METROPOLITAN JAKARTA -INDONESIA Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

A cultural identity is adopted by a person that governs the relationships, lifestyle, and life that should be adhered to and rooted in ethnic members in ways of thinking, ways of life, and ways to overcome problems. What are the views, life experiences and constraints of communication from expatriate families and mixed marriages in the Metropolitan City of Jakarta, Indonesia. Case study with interviews with resource persons with the results and conclusions that (1) Ethnic values in a mixed marriage between American-Sundanese and English-Sundanese; open family, adapting culture from outside namely America through close family, papa and close family. (2) Jakarta-Italy Ethnic Couples (nations), more Chinese culture is absorbed especially language, trade spirit and religious rituals, but there are also spirits obtained from Italian parents. (3) Sicilia feels uncomfortable if called "Chinese", "Chinese basis", "stingy" which is done by people who are known. When compared to ethnic American expatriates, ethnic Chinese are more closed. (4) Ethnicity from Bangladesh-Java I find it rather difficult to grasp meaning, because of the language barrier used. But based on the interviews of the most dislike of ethnicities who are there if they grab their business. Based on the intonation of his voice he had more anger than all the resource persons.

PENGARUH PERIKLANAN TOKOPEDIA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA MERCU BUANA JAKARTA Ogrivia Ratih Puspa Ningrum; Juwono tri Atmodjo
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Internet users are increasing every year and the current pandemic conditions indicate an increase in online shopping transactions. Indonesian consumers remain the most active online shoppers, and around 14% of them shop online using smartphones, tablets or other mobile devices. One of the e-commerce is Tokopedia, in increasing its transactions, it carries out advertising activities with the aim that people are interested in opening the Tokopedia application and making transactions on the application. Waktu Indonesia Belanja program using the K-POP model that is currently in demand by the public has become an advertising program carried out by Tokopedia. The approach to Tokopedia's advertising research is to use the Heuristic Systematic Model for purchasing decisions. This study aims to determine the effect of Tokopedia advertising on purchasing decisions for students at Mercu Buana University Jakarta using the Heuristic Systematic Model. Data analysis in this study was carried out by distributing questionnaires to 384 respondents who became the sample of this study where the sampling technique was proportional stratified random sampling, then further analysis was carried out with multiple linear regression models using the SPSS program. The results showed that there was a positive and significant influence between advertising processing carried out heuristically on purchasing decisions, as well as advertising processing carried out systematically which showed a positive and significant influence on purchasing decisions. The magnitude of the effect of systematic processing on purchasing decisions is greater than that of heuristic processing. Simultaneously, advertising processing which is carried out heuristically and systematically shows a positive and significant influence on purchasing decisions.

PENGARUH CUSTOMER RELATIONS BARISTA TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION INTEREST (Survei terhadap Authentic Coffee Shop) Cindy Gunawan; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15131

Perkembangan jaman saat ini terus terjadi, adanya perubahan dari generasi ke generasi terus terjadi dan memiliki laju yang sangat pesat, hal ini pun terjadi dalam bisnis penyajian makanan dan minuman di mulai dari skala kecil, skala menengah dan skala besar, salah satunya ada penyedia kopi atau dapat kita sebut sebagai coffee shop. Maraknya bisnis kopi di Indonesia membawa para pebisnis untuk terus menemukan inovasi maupun strategi bisnis yang perlu mereka terapkan sehari-hari. Dan juga adanya peningkatan persaingan tiap tahun dan masa akan mendatang mengharuskan para pebisnis mengetahui cara agar konsumennya memiliki rasa minat pembelian ulang atau repurchase intention sebagai salah satu tolok ukur keberlangsungan suatu bisnis juga dapat diukur berdasarkan dari customer yang puas akan pelayanan barista di Authentic Coffee Shop yang telah dibekali pengetahuan atas konsumen yang mereka layani. Customer Relations yang dimiliki sebuah perusahaan dapat dikatakan sebagai ujung tombak yang akan berhadapan dengan customer secara langsung. Hubungan dengan pelanggan dapat menciptakan rasa diperhatikan, di hargai dan dipentingkan yang dirasakan oleh para customer. Menariknya dalam topik tentang customer relations yang dilakukan barista-barista di Authentic Coffee tersebut, berdasarkan hal tersebut penulis melakukan penelitian yang mengangkat topik mengenai pengaruh customer relations di Authentic Coffee Shop yang berdampak pada kepuasan pelanggan dan minat pembelian kembali pada pelanggan Aunthentic Coffee Shop

PENGARUH PROGRAM GERAKAN KAMPANYE #BACAJAKARTA TERHADAP PERILAKU ORANG TUA PADA ANAK ( Survei Pada Followers Akun Instagram @bacajakarta ) Lukman Harun Al Rasyid; Juwono Tri Atmodjo
MediaKom : Jurnal Ilmiah Komunikasi Vol 12, No 2 (2022): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Penelitian ini ditujukan kepada followers akun Instagram @bacajakarta yang sudah mengetahui dan mengikuti program gerakan #bacajakarta. Alasan peneliti memilih followers instagram di akun @bacajakarta, peneliti berasumsi bahwa followers Bacajakarta merupakan seorang individu yang mempunyai aktivitas setiap harinya menggunakan smartphone yang didominasikan para orang tua memiliki anak dan telah mengetahui adanya program gerakan kampanye #Bacajakarta untuk meningkatkan rasa minat dalam membaca buku pada anak- anak mereka. Maka judul penelitian ini “Pengaruh Program Gerakan Kampanye #BacaJakarta Terhadap Perilaku Orang Tua Pada Anak (Survey Pada Followers Akun Instagram @Bacajakarta). Dengan pendekatan penelitian kuantitatif, populasi pada penelitian ini adalah followers pada Instagram @Bacajakarta dengan total 99 responden. Teknik pengumpulan data menggunakan metode survei jenis eksplanatif dengan menyebarkan kuesioner.

LITERASI DIGITAAL PENGGUNA SOSIAL MEDIA LEMBAGA SENSOR FILM INDONESIA Ervan Ismail; Juwono Tri Atmodjo; A. Rahman HI
MediaKom : Jurnal Ilmiah Komunikasi Vol 13, No 2 (2023): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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The development of the use of information technology by the public, the development of website-based information technology used by the |Film Censorship Institute and the demands of stakeholders from government institutions, the Film Censorship Institute, to adapt their duties, roles, functions and ways of communicating with the public on the one hand, and on the other hand forTo get an overview of users' digital literacy with the title Digital Literacy of Social Media Users, Indonesian Film Censorship Institute using a qualitative approach with a case study research strategy. The sata collection technique was carried out using in-depth interviews and documentation studies. The informants in this research are social media users, stakeholders of the Film Censorship Institute.Based on research findings, the elements of digital literacy include: creativity, critical thinking skills and the ability to disseminate digital message content, social and cultural understanding, the ability to collaborate with other people, the ability to obtain and select information, effective communication, digital security, and functional skills that obtained from the use of social media Instagram and Tik Tok from the Film Censorship Institute.There are three levels or categories of literacy, namely: (a). literacy obtained directly from sources or messages produced by LSF for knowledge and self-protection (e_safety); (B). Information literacy from messages communicated between LSF Instagram followers; and (c). Literacy related to the use of messages or information to communicate and collaborate with other people via social media or interpersonal communication.Digital literacy obtained is in the form of knowledge and experience, people's creativity, critical thinking, people's culture or way of life, socialization with other people online, and as a vehicle for searching for information about film entertainment among other online entertainment, self-protection (e_safety) and functional abilities.

PROGRAM CUSTOMER RELATIONS PT DIPO STAR FINANCE DALAM MEMBANGUN HUBUNGAN DENGAN PELANGGAN ”PASCA KRISIS PANDEMI COVID-19 DI PERUSAHAAN” Ulfie Bavarianti Marla; Juwono Tri Atmodjo
MediaKom : Jurnal Ilmiah Komunikasi Vol 13, No 2 (2023): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Sejak pandemi Covid-19 terjadi di Indonesia, perkembangan dunia bisnis sangat cepat dan membuat beberapa perusahaan harus bekerja lebih keras agar eksistensinya tetap diakui. Terkait program customer relations, PT Dipo Star Finance berfokus pada seberapa dekat hubungan dengan pelanggan yang ditentukan oleh pelayanan yang diberikan perusahaan. Menjaga hubungan baik dengan pelanggan merupakan sebuah usaha untuk menyediakan jembatan strategis antara teknologi informasi dan strategi pemasaran yang bertujuan untuk menjalin hubungan baik dengan pelanggan serta profitabilitas jangka panjang. Metode yang digunakan adalah metode studi kasus. Subjek penelitian dalam hal ini adalah key informan (narasumber). Teknik pengumpulan data menggunakan observasi dan wawancara mendalam. Teknik analisis data mulai dari tahap mereduksi data, mengambil kesimpulan, dan membuat lembar rangkuman. Program customer relations yang dijalankan yaitu dengan menjalin hubungan baik dengan pelanggan secara terus menerus dan memperluas wawasan tentang produk dan layanan. Lalu memberikan value dalam bentuk solusi yang menjawab seluruh kebutuhan pelanggan. Terakhir menindaklanjuti dan menyelesaikan kebutuhan pelanggan secara cepat dan tepat. Adapun keterkaitan teori oleh Istambul M. R dalam peranan Customer Relationship Management dalam meningkatkan pelayanan pelanggan oleh perusahaan bahwa CRM adalah sebuah sistem informasi yang terintegrasi yang digunakan untuk merencanakan, menjadwalkan, dan mengendalikan aktivitas-aktivitas pra penjualan dan pasca penjualan dalam sebuah organisasi. Program customer relations PT Dipo Star Finance dalam membangun hubungan dengan pelanggan telah dijalankan sesuai dengan panduan dan arahan yang mengacu pada SOP (Standars Operating Procedure) dalam melayani pelanggan dan memenuhi kebutuhan transaksi dengan para pelanggan.

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