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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Anwar Mansyur
Universitas Stikubank
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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Journal : Jurnal Inovasi Bisnis (Inovbiz)

 1 
INTEGRATION MODEL TPB AND PERCEIVED RISK OF INTENTION OF USE APPLICATIONS AND GAMES ONLINE FREEMIUM PAID VERSION: INDONESIAN STUDENTS CONTEXT Harmanda Berima Putra; Nungki Pradita; Anwar Mansyur
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1999

Abstract

This study examines how the Theory of Planned Behavior and perceived risk can affect the intention to switch users of free versions of freemium online applications and games to use paid versions of freemium online applications and games. Data was collected using an online questionnaire which was distributed to 226 students at several universities in Indonesia. This study was analyzed using Structural Equation Modeling with Amos. The results showed that attitude proved to have a positive effect on intention. Subjective norms proved to have a positive effect on perceived behavioral control and attitudes. Perceived behavioral control has a positive effect on attitudes and intentions. Subjective norms were not shown to have a negative effect on intentions. Perceived performance risk does not affect attitudes and intentions to use freemium paid versions of online applications and games.
Co-Authors Arif Okta Kurniawan Cica Fatmanengsih Cyndee Maretta Lisette Anggraini Dina Ayu Shintia Fajarini Dewi Saputri Habibah Asaria Maratul Aliyah Nicolas Acarya Prasida Caitanya Nungki Pradita Putra, Harmanda Berima Rangga Almahendra Rochmani Rochmani Selvia Rusvita Dewi Shofiyuddin Najih Suhana Suhana Ulfa Sofiatun