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All Journal English and Literature Journal TAHKIM Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Lingue : Jurnal Bahasa, Budaya, dan Sastra Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesia Auditing Research Journal Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business IJEIRC IJBLPS Jurnal Intelek Dan Cendikiawan Nusantara Nomico Rangkiang: Journal of Islamic Economics and Business
Arizal Hamizar
Institut Agama Islam Negeri Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Advantage: Journal of Management and Business

 1 
Komparasi Efektivitas Strategi Pemasaran Pedagang Kaki Lima Pasar Tradisional: (Studi Kasus Pedagang Keliling Dan Pedagang Tetap) Arizal Hamizar
Advantage: Journal of Management and Business Vol. 1 No. 2 (2023): Desember 2023
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v1i2.17

Abstract

This research examines the effectiveness of marketing strategies employed by mobile and stationary street vendors in traditional markets, considering five main aspects: mobility, visual appeal, customer loyalty, product diversification, and competition. Through a qualitative approach and comprehensive analysis, this study aims to provide in-depth insights into the comparison of these two marketing strategies in the context of traditional markets. The findings reveal that mobile vendors have an advantage in high mobility, enabling them to reach various market areas, while stationary vendors emphasize the importance of a fixed location in building trust and customer loyalty. In terms of visual appeal, mobile vendors tend to be more creative and dynamic, whereas stationary vendors focus on a more permanent arrangement of stalls. Building trust and customer loyalty tends to be easier for stationary vendors due to their stable presence, while mobile vendors need to exert more effort in achieving this. Product diversification is an advantage for stationary vendors, while mobile vendors face limitations due to their high mobility. Both strategies have their respective advantages and disadvantages, and marketing success depends on adapting strategies to the changing dynamics of the market.
Implementasi Strategi Manajemen Transformatif Dalam Pengembangan Kapabilitas Berbasis Manajemen Talenta Pegawai Sunari; Arizal Hamizar
Advantage: Journal of Management and Business Vol. 1 No. 2 (2023): Desember 2023
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v1i2.22

Abstract

Abstract This research aims to analyze how the identification and development of employee talents can be a key aspect in creating a competitive advantage in higher education institutions. Employing a qualitative approach with a case study design, the research focuses on the phenomenon of change in human resources management (HRM) amidst the dynamics of government policies related to the number of employees. The research methodology involves data collection through interviews, observations, and document analysis to comprehend the strategies, talent identification processes, and the implementation of HRM development programs at IAIN Ambon. The research findings indicate that effective talent identification involves the use of various evaluation tools and technologies such as psychological tests, performance assessments, and intelligent HRM systems. Talent development is carried out through professional training, leadership programs, and support for the development of innovative curricula. The utilization of employee talents and skills, integrated with technology, is capable of enhancing the quality of teaching, research, and institutional operations. Abstrak Penelitian ini bertujuan untuk menganalisis bagaimana identifikasi dan pengembangan bakat pegawai dapat menjadi aspek kunci dalam menciptakan keunggulan kompetitif di lembaga pendidikan tinggi. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus, memfokuskan pada fenomena perubahan dalam pengelolaan sumber daya manusia (SDM) di tengah-tengah dinamika kebijakan pemerintah terkait jumlah pegawai. Metodologi penelitian mencakup pengumpulan data melalui wawancara, observasi, dan analisis dokumen untuk memahami strategi, proses identifikasi bakat, dan implementasi program pengembangan SDM di IAIN Ambon. Hasil penelitian menunjukkan bahwa identifikasi bakat yang efektif melibatkan penggunaan berbagai alat evaluasi dan teknologi seperti tes psikologi, penilaian kinerja, dan sistem manajemen SDM yang cerdas. Pengembangan bakat dilakukan melalui pelatihan profesional, program kepemimpinan, dan dukungan untuk pengembangan kurikulum inovatif. Pemanfaatan bakat dan keahlian pegawai, diintegrasikan dengan teknologi, mampu meningkatkan kualitas pengajaran, penelitian, dan operasional lembaga.
Perilaku Adopsi Cahsless Sebagai Dampak Insentif Keuangan (Cashback, Diskon & Program Loyalitas) Arizal Hamizar; Muhammad R Nacikit; Mohammad H Holle; Kamaruddin
Advantage: Journal of Management and Business Vol. 2 No. 1 (2024): Juni 2024
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v2i1.31

Abstract

Penelitian ini bertujuan untuk mendalami perilaku konsumen terkait penggunaan pembayaran cashless dan respon terhadap insentif keuangan dalam konteks pasar digital. Fokus utama penelitian adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan konsumen dalam mengadopsi pembayaran cashless serta mengeksplorasi sejauh mana insentif keuangan seperti cashback, diskon dan program loyalitas dalam mendorong perubahan perilaku konsumen. Metode penelitian yang diterapkan dalam penelitian ini bersifat kualitatif. Teknik pengumpulan data utama adalah wawancara mendalam atau depth interview terhadap informan terpilih. Hasil penelitian menunjukkan bahwa adopsi pembayaran cashless telah meningkat secara signifikan di kalangan berbagai kelompok usia, terutama generasi muda. Insentif keuangan, seperti diskon, cashback, dan program loyalitas, memiliki dampak positif dalam memotivasi konsumen untuk menggunakan pembayaran non-tunai. Pengalaman konsumen terkait dengan program insentif keuangan menyoroti pentingnya desain program yang mudah dipahami dan interaktif.
Co-Authors Afdhal Yaman Aidia Umagapi Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Fadli Fendi Malawat Fitria Karnudu H. Rajab Hasan Husin Wattimena Jacsy Tubalawony Jacsy Tubalawony Kamaruddin Kamaruddin Kamaruddin La Abdul Zayl Mohammad H. Holle Muammar W Maruapey Muammar W. Maruapey Muammar Wijayanto Maruapey Muhammad R Nacikit Nahria Latuconsina Santi Ode Siti Nur F. Hatapayo Sunari Syed Ismail Syed Mohamad Triadi Mulyanto