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All Journal English and Literature Journal TAHKIM Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Lingue : Jurnal Bahasa, Budaya, dan Sastra Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesia Auditing Research Journal Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business IJEIRC IJBLPS Jurnal Intelek Dan Cendikiawan Nusantara Nomico Rangkiang: Journal of Islamic Economics and Business
Arizal Hamizar
Institut Agama Islam Negeri Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Rangkiang: Journal of Islamic Economics and Business

 1 
Feasibility Analysis of Boba Beverage Business In Ambon City: Case Study Based on Porter's Five Forces Triadi Mulyanto; Arizal Hamizar
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 1 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i1.12

Abstract

This study aims to analyze the feasibility of boba beverage business in Ambon City using the Five Forces Porter approach. The research method used is descriptive qualitative by collecting data through interviews, observations, and literature studies. The analysis is done using the concept of Five Porter Forces, namely the competition between existing competitors, supplier negotiation power, buyer negotiation power, the threat of new entrants, and the threat of substitute products. The results show that the boba beverage industry in Ambon City has a significant potential and is still growing. The competition between existing competitors is relatively high with several well-known brands in the market, but there is still an opportunity to develop through innovative products and proper promotion. Supplier negotiation power is also relatively high due to the need for specialized raw materials, but there are several alternative suppliers that can be utilized. Buyer negotiation power is quite low because boba drinks are considered a premium product with a relatively high price. The threat of new entrants is relatively low due to several entry barriers in this industry, such as high investment costs and the difficulty of obtaining high-quality raw materials. The threat of substitute products is relatively low because boba drinks have a unique taste and a fairly loyal customer base.
Co-Authors Afdhal Yaman Aidia Umagapi Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Fadli Fendi Malawat Fitria Karnudu H. Rajab Hasan Husin Wattimena Jacsy Tubalawony Jacsy Tubalawony Kamaruddin Kamaruddin Kamaruddin La Abdul Zayl Mohammad H. Holle Muammar W Maruapey Muammar W. Maruapey Muammar Wijayanto Maruapey Muhammad R Nacikit Nahria Latuconsina Santi Ode Siti Nur F. Hatapayo Sunari Syed Ismail Syed Mohamad Triadi Mulyanto