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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis Buletin Peternakan SOCA: Jurnal Sosial Ekonomi Pertanian MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Sosial Ekonomi Pesisir Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Forum Agribisnis Program Kreativitas Mahasiswa - Gagasan Tertulis Caraka Tani: Journal of Sustainable Agriculture Acta Diurna: Jurnal Ilmu Komunikasi
Yusalina Yusalina
Departemen Agribisnis, Fakultas Ekonomi Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : Jurnal Manajemen dan Agribisnis

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Business Development Strategy for Chocolate Rangginang Products at Kang Asrok’s Micro Small Business in Banjar City West Java Province Shafira Mellania Rahayu Pamungkas; Yusalina; Ratna Winandi
Jurnal Manajemen & Agribisnis Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.1.119

Abstract

Kang Asrok is a small micro-business engaged in the food processing industry, namely rangicok, which uses rangginang as a basic ingredient that is innovated with various flavors to become today's food that maintains the existence of traditional food. This study aims to analyze internal and external environmental factors: weaknesses, strengths, threats, and opportunities, formulate strategic alternatives and formulate business strategy priorities that can be a recommendation for Kang Asrok. This study uses primary data from the questionnaire of 3 experts, observation and interview with the owner, and an online survey of 20 respondents. This study uses a three-stage analysis consisting of the input stage, the matching stage, and the decision stage. This study was conducted using analysis tools such as the SWOT matrix, IFE, and EFE matrix, IE matrix, and QSP matrix. The results showed that Kang Asrok was in quadrant IV, which means the right strategy is growth and build. Based on the QSP matrix, the right strategy to be applied is market penetration to create brand awareness of the community towards the product got a STAS score of 5,30. Keywords: processing industry, QSPM, traditional food, SWOT
Factors Affecting Export of Indonesian Cocoa Beans To Malaysia Syaifulloh Albachroini Cahyo Putro; Yusalina; Ratna Winandi
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.90

Abstract

Indonesia is an agricultural country with many superior export products, including cocoa beans. Indonesia was once the third-largest cocoa producer in the world. However, there has been a significant decline in the export quantities of cocoa beans in recent years. This research aims to analyze the factors affecting the export quantities of Indonesian cocoa beans to Malaysia using the Error Correction Model (ECM) method. The cocoa bean commodities recorded in this research are whole or broken, raw or roasted with HS code 1801. The estimation results show that the factors that significantly affect the export quantities of Indonesian cocoa beans to Malaysia in the long term include Indonesia cocoa beans production, the export price of palm oil, and the dummy export duty policy. On the other hand, factors that significantly affect the export quantities of Indonesian cocoa beans to Malaysia in the short term include Indonesia cocoa beans production and the dummy export duty policy. Policy recommendations that can be developed include increasing cocoa production and productivity by simultaneously carrying out intensification and extensification programs, reducing exports of cocoa in the form of beans, and rising exports of cocoa in processed form. Keywords: cocoa beans, ECM, export quantities, long-term, short-term
Co-Authors Achmad Fadillah Anna Fariyanti Burhanuddin Burhanuddin Dadan Permana Dita Pratiwi Dita Pratiwi Dwi Sadono Ester Nurani Keraru Ester Nurani Keraru Fajar Febriyadi Harianto Harianto Harianto Harianto Ikhwana Dwiyanti Lukman M. Baga Nada Fadilah Nur Fauziah Nurlela N. Putra Agung Prabowo Putri Amalia Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Saharuddin Saharuddin Shafira Mellania Rahayu Pamungkas Syaifulloh Albachroini Cahyo Putro Tintin Sarianti Vanesha Miranda