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All Journal Jurnal Pendidikan dan Konseling Journal of Economics, Business, and Government Challenges Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Administrasi Sosial dan Humaniora (JASIORA)
Khairun A. Roni
Universitas Muara Bungo
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Marketing Mix Strategy of Certified Palm Oil Seedling in Bungo Regency Supriyati Supriyati; Amran Amran; Khairun A. Roni
Baselang Vol 1, No 1: APRIL 2021
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.819 KB) | DOI: 10.36355/bsl.v1i1.7

Abstract

The study aims to analyze the marketing mix strategy of certified palm oil seedlings. The method used was descriptive qualitative by describing and interpreting marketing strategy using marketing mix concept. Formulating a certified palm oil seed marketing strategy based on an assessment of the role of variables in the marketing mix implemented. The product strategy was expected to maintain the quality of certified palm oil seedlings. In the pricing strategy was to increase the price compliance with the quality of certified palm oil seedlings and apply discounts for consumers, especially small farmers. For the distribution line mix strategy should be able to shorten the distribution channel of certified palm oil seedlings and supervise the distribution process to the hand of farmers. Then, implementing a promotional mix strategy with more publicized promotional activities and expanding the dissemination of information on certified palm oil seedlings.
Pengaruh Gaya Kepemimpinan Transformasional Dan Iklim Organisasi Terhadap Kinerja Karyawan Bank Jambi Cabang Muaro Bungo Khairun A. Roni
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.10954

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh gaya kepemimpinan transformasional dan iklim organisasi terhadap kinerja karyawan bank jambi cabang muaro bungo. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan menggunakan alat analisis regresi linier berganda. Pengumpulan data yang dilakukan dalam penelitian ini adalah dengan kuisioner dan melibatkan Sebagian karyawan bank jambi cabang muaro bungo yang berjumlah 30 responden. Dari hasil temuan penelitian ini dapat disimpulkan bahwa gaya kepemimpinan transformasional berpengaruh terhadap kinerja karyawan, iklim organisasi memiliki pengaruh terhadap kinerja karyawan dan gaya kepemimpinan transformasional dan iklim organisasi memiliki pengaruh terhadap kinerja karyawan.
Analisis Pengaruh Sistem Rekrutmen Dan Penempatan Karyawan Terhadap Kinerja Karyawan PT. Adira Dinamika Multi Finance Cabang Muara Bungo Supriyati Supriyati; Darham Darham; Khairun A. Roni; Herawati Herawati; Tiara Anekhe
Jurnal Administrasi Sosial dan Humaniora Vol 4, No 1 (2020): Juni
Publisher : Institut Administrasi dan Kesehatan Setih Setio

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.957 KB) | DOI: 10.56957/jsr.v3i4.120

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis variabel dampak Rekrutmen dan Penempatan, terhadap Kinerja Karyawan di PT.Adira Dinamika Multi Finance Cabang Muara Bungo. Penelitian ini menggunakan metode survei dan pengumpulan data dengan sensus sampling. Populasi adalah 37 karyawan dan observasi serta teknik analisis regresi berganda dengan Y = 4,900 + 0,574X1 + 0,216X2 + eHasil penelitian menunjukkan bahwa ada pengaruh positif secara simultan dari Rekrutmen dan Penempatan, terhadap Kinerja Karyawan, diperoleh nilai R = 79,6%.
Influence Of Organizational Culture And Work Ethics On Employee Performance Transportation Department In Merangin Regency Herawati; Khairun A. Roni; Wasis Mundi
Journal of Economics, Business, and Government Challenges Vol. 3 No. 02 (2020): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i02.307

Abstract

Employee performance can be influenced by many factors, as well as in the Merangin District Transportation Office. This research examines the existing organizational culture and employee work ethics on 30 employee performance honorary staff. This research also wants to see which variable has the most influence on employee performance. This study uses a survey method in which the population and sample in this study are the same sizes or saturated sampling. The analytical tool in this study is SPSS with Multiple Linear Regression. The results found that organizational culture and work ethic enhance employee performance simultaneously and partially. Meanwhile, the contribution value of the two dependent variables on the independent variable was 53.4%. Further research can continue by adding other variables or can use different methods such as qualitative or mixed methods.
Co-Authors Amran Amran Darham Darham Herawati Herawati Herawati Supriyati Supriyati Tiara Anekhe Wasis Mundi