Article Per Year (5 Year)
p-Index From 2019 - 2024
1.44
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Ratna Damayanti
UNIBA Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
LOYALITAS PELANGGAN TOKO AGNA JAYA PASAR LEGI DITINJAU DARI PELAYANAN, KETERIKATAN EMOSIONAL DAN GETHOK TULAR Yusuf Roni; Supawi Pawenang; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1236

Abstract

Customer loyalty is the state of the customer begins to have a positive attitude to a brand, so that it raises a commitment to brand, and intends to make a repeat purchase in the future. This studyi aims to determine the effecti of service, emotional attachment and gethok tular on customer loyalty in Agna Jaya stores both partially and simultaneously. The population of this study is traditional market trades who are customers of Agna Jaya stores and take a sample of 40 respondents. The analysis technique in this study uses the method of multiple linear regresion analysis. The results showed that service, emotional attachment and gethok tular simultaneously influence customer loyalty. Partially service, emotional attachment and gethok tular havei a significanti effect on customeri loyalty. Keywords: Customer loyalty, iservice, emotional attachment, gethok tular
KEPUTUSAN PEMBELIAN ULANG DITINJAU DARI EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN PADA THE HIDDEN PLACE SURAKARTA Adinia Intan Pratiwi; Siti Maryam; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1384

Abstract

This study aims to determine the effect of repurchase decisions in terms of experiential marketing and customer satisfaction at The Hidden Place Surakarta. This type of research is descriptive quantitative. This study uses primary data collected using a questionnaire as a research instrument. The sample research method used was non probability sampling with purposive sampling technique. The respondents of this study were consumers who made at least two purchases. respondents who used were 100 respondents. The data analysis technique used is path analysis. The results of the study can be concluded that experiential marketing has a positive and significant effect on repurchase decisions, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase decisions, experiential marketing has a positive and significant effect on repurchase decisions through customer satisfaction. Keywords: Experiential marketing, customer satisfaction, repurchase decisions
ANALISIS KUALITAS PRODUK, PELAYANAN DAN BRAND IMAGE TERHADAP MINAT KONSUMEN PADA PO. ROSALIA INDAH Wibi Febrian; Burhanudin Ahmad Yani; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1223

Abstract

This study aims to determine the effect partially and simultaneously product quality, service and brand image on consumer interest in PO. Rosalia Indah. This type of research uses quantitative methods. The population in this study was conducted on 100 respondents spread across the Solo Raya area, namely Solo, Sukoharjo, Karanganyar, Sragen, Wonogiri, Klaten and Boyolali. The sampling technique used in this study was purposive sampling technique. The analytical method used is multiple linear regression, data collection methods by distributing questionnaires. The results of this study indicate a simultaneous and significant effect of product quality, service and brand image on consumer interest in PO. Rosalia Indah with a value of Fcount ≥ Ftable (90.065 ≥ 2.70) and a significance of 0.000 ≤ 0.05. Partially product quality and brand image have a positive and significant effect on consumer interest with ttable value ≤ tcount (1.984 ≤ 4.311) on product quality and ttable value ≤ tcount (1.984 ≤ 2.576) on brand image, while for service variables, ttable value ≤ tcount ( 1,984 ≥ 1,094) and a significance value of 0.277 ≥ 0.05 so that the service variable does not have a positive effect on consumer interest in PO. Rosalia Indah. Keywords: Product Quality, Service, Brand Image and Consumer Interest
KEUNGGULAN BERSAING DITINJAU DARI GREEN MARKETING, SIKAP KONSUMEN DAN KUALITAS PRODUK (STUDI PADA INDOMILK SURAKARTA) Muhammad Ainun Najib; Istiatin Istiatin; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1238

Abstract

The research aims to find out and describe the influence of simultaneously or partial green marketing, attitude and product quality towards competitive advantage in Indomilk Surakarta. This methodology research using quantitative descriptive research. The population was all consumers Indomilk Surakarta is unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the green marketing, attitude and product quality simultaneously and significance effect on competitive advantage in Indomilk Surakarta. Green marketing influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Attitude influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Product quality influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Keywords : Competitive Advantage, Green Marketing, Attitude, Product Quality
WORD OF MOUTH, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGUNAAN JASA ELLA SKINCARE Arifah Kingkin Dwi Yulianti; Supawi Pawenang; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1228

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Word Of Mouth (X1),Persepsi Harga (X2), dan Kualitasip Pelayanan (X3) terhadap Keputusan Penggunaan Jasa Ella Skincare. Metod lyang digunakan ialah metode survei dengan pendekatan kuantitatif dengan kuesionerilsebagai alatilpengumpulanildata yang kemudian diolahildengan bantuanilprogramilSPSSSil21 ForilWindows. Populasi dalam penelitianilini adalah konsumenilyang menggunakan jasa atau produk Ella Skincare Surakarta yang tak terhingga jumlahnya. Teknikilpengambilanilsampel dengan purposiveilsampling dengan jumlah 100 orangilresponden. Analisis datailmenggunakan regresiillinear berganda. Hasilildari penelitian iniilmenunjukkanilbahwa Word Of Mouthil(X1), Persepsi Hargaik(X2), dan Kualitas Pelayananmn(X3) berpengaruhiisecara positif daniisignifikaniiterhadap Keputusan Penggunaan Jasa Ella Skincare. Kata Kunci : Word of Mouth, Persepsi Harga, Kualitas Pelayanan, Keputusan Pembelian.
INOVASI, KUALITAS PELAYANAN DRIVER DAN E-SERVICESCAPE TERHADAP KEPUTUSAN PENGGUNAAN GO-JEK DI SURAKARTA Syam Ma’arip Aiddul Fitra; Eny Kustiyah; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1218

Abstract

The studyaaims to analyzeathe effect ofapartial or simultaneous innovation, driver service quality and e-servicescape on the decision to use Go-jek in Surakarta, Central Java. Thisatype ofaresearch isaquantitative. Theapopulation of thisastudy areathose who are Go-jek users in Surakarta. In this study the sample obtained by 100 respondents. Data obtained from the questionnaire using accidental sampling samplingatechnique. Inathisastudy using multiplealinear regressionaanalysis.Thearesults ofathe studyashow innovation, the quality of driver services and e-servicescape simultaneously or partially influence the decision to use Go-jek in Surakarta. Keywords: Innovation, Service quality, E-servicescape, Decision of Use
STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS Metdi Permadi; Siti Maryam; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1257

Abstract

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table
KINERJA KARYAWAN DITINJAU DARI KOMPETENSI, BUDAYA ORGANISASI, STRES KERJA, DAN LINGKUNGAN KERJA PADA KARYAWAN PT TASPEN (PERSERO) KANTOR CABANG SURAKARTA Hery Purwanto; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1239

Abstract

Tujuan penelitan ini untuk menguji dan menganalisis kompetensi, budaya organisasi, stres kerja, dan lingkungani kerja terhadap kinerjai karyawan pada karyawan PT Taspen kantor cabang Surakarta. Populasinya yaitu seluruh karyawani PT Taspen Kantor Cabang surakarta dengan metode penelitian sensus. Metode analis data penelitian adalah analisis linier berganda. Hasilnya variabel bebasi berpengaruh secara bersamaani dengan variabel terikati memiliki siginfikansi 0,000 < 0,05. Secara parsial kompetensi berpengaruh terhadap kinerja karyawan pada PT Taspen memiliki siginfikansi 0,013 < 0,05. Budaya organisasi memiliki signifikansi 0,012 < 0,05 berpengaruh terhadap kinerja karyawan. Stres kerja tidak berpengaruhi terhadap kinerja karyawani memiliki signifikansii 0,137 > 0,05. Signifikansi lingkungan kerja sebesar 0,000 > 0,005 sehingga kinerja karyawan dipengaruhi oleh lingkungan kerja. Kata kunci : Kompetensi, Budaya Organisasi, Stres Kerja, Lingkungan Kerja dan Kinerja Karyawan
KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO Shofia Zulfa Amalina; Sri Hartono; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1220

Abstract

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction
STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS Metdi Permadi; Siti Maryam; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1257

Abstract

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table
Co-Authors Adinia Intan Pratiwi Arifah Kingkin Dwi Yulianti Burhanudin Ahmad Yani Eny Kustiyah Hery Purwanto Istiatin Istiatin Metdi Permadi Muhammad Ainun Najib Shofia Zulfa Amalina Siti Maryam Sri Hartono Supawi Pawenang Syam Ma’arip Aiddul Fitra Wibi Febrian Yusuf Roni