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LOYALITAS PELANGGAN TOKO AGNA JAYA PASAR LEGI DITINJAU DARI PELAYANAN, KETERIKATAN EMOSIONAL DAN GETHOK TULAR Yusuf Roni; Supawi Pawenang; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1236

Abstract

Customer loyalty is the state of the customer begins to have a positive attitude to a brand, so that it raises a commitment to brand, and intends to make a repeat purchase in the future. This studyi aims to determine the effecti of service, emotional attachment and gethok tular on customer loyalty in Agna Jaya stores both partially and simultaneously. The population of this study is traditional market trades who are customers of Agna Jaya stores and take a sample of 40 respondents. The analysis technique in this study uses the method of multiple linear regresion analysis. The results showed that service, emotional attachment and gethok tular simultaneously influence customer loyalty. Partially service, emotional attachment and gethok tular havei a significanti effect on customeri loyalty. Keywords: Customer loyalty, iservice, emotional attachment, gethok tular
EFEK MEDIASI KEPUASAN KERJA DALAM KORELASI KEPEMIMPINAN KEPALA SEKOLAH DAN IKLIM ORGANISASI DENGAN KINERJA GURU Mariyono Mariyono; Supawi Pawenang; Bambang Mursito
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1266

Abstract

The research is aimed to analyze the mediating effect of job satisfaction on the correlation of principals’ leadership and organization climate with the teachers’ performance. Survey research is employed among Junior High School teachers in Weru Sub District of Sukoharjo Municipality. The research was administered to 98 teachers from five school in the area. The research concluded that there were significant correlation between independent and dependent variables in the research both directly and indirectly. The research, therefore, showed that job satisfaction mediating the correlation of principals’ leadership and organization climate with the teachers’ performance. Key words: Teachers’ performance, principals’ leadership, organizational climate, job satisfaction.
ANTESEDEN LOYALITAS KONSUMEN PRODUK OLI AHM (STUDI KASUS DI SUKOHARJO) Muhammad Difa’uddin Al Fuady; Sudarwati Sudarwati; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1311

Abstract

Loyalitas konsumen sangat diperlukan oleh perusahaan untuk kelangsungan hidup sebuah perusahaan. Kualitas produk kemudian brand image serta brand trust adalah beberapa faktor yang dapat mempengaruhinya. Mengetahui pengaruh secara simultan serta parsial variabel terikat yaitu loyalitas konsumen oli AHM berdasarkan variabel bebsas yaitu antara lain kualitas produk, brand image dan brand trust adalah tujuan dari penelitian ini. Sampel yang digunakan adalah sebanyak 100 responden pengguna oli AHM di Sukoharjo. Dalam menjalankan penelitian ini, peneliti menggunakan analisia linier regresi berganda. Hasilnya variabel bebas yaitu antara lain kualitas produk, brand image dan brand trust secara simultan ataupun secara bersama-sama berpengaruh signifikan terhadap variabel terikat yakni loyalitas konsumen. Variabel kualitas produk serta brand trust secara parsial ataupun secara terpisah berpengaruh positif dan juga signifikan terhadap loyalitas konsumen oli AHM di Sukoharjo. Sedangkan variabel brand image secara parsial atau secara mandiri tidak berpengaruh terhadap loyalitas konsumen oli AHM di Sukoharjo. Kata kunci : Kualitas produk, Brand image, Brand trust dan Loyalitas konsumen
KEPUASAN KONSUMEN GARUDA INDONESIA DITINJAU DARI PELAYANAN, BRAND IMAGE, FASILITAS DAN KEAMANAN (STUDI KASUS DI SURAKARTA) Febrina Ardiyati; Sri Hartono; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1242

Abstract

The research aims to find out and describe the influence of simultaneously or partial service, brand image, facility and security towards Garuda Indonesia consumer satisfaction in Surakarta. This methodology research using quantitative descriptive research. The population was all Garuda Indonesia consumers in Surakarta are unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This test results the service, brand image, facility and security simultaneously and significance effect on Garuda Indonesia consumer satisfaction in Surakarta. Service influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Brand image influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Facility influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Security influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Keywords : Consumer Satisfaction, Service, Brand Image, Facility, Security
MINAT BELI KONSUMEN DITINJAU DARI STORE ATMOSPHERE, CITA RASA DAN WORD OF MOUTH DI MIE GACOAN SOLO RAYA Dwi Kurnia Sari; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1307

Abstract

This study aims to determine the effect simultaneously and partially on consumer buying interest on store atmosphere, taste of food, and word of mouth at Mie Gacoan Solo Raya. The method used is a quantitative method. Data collection techniques were carried out by distributing questionnaires to respondents. The population in this study were consumers of Mie Gacoan Solo Raya. The sampling technique used non-probability techniques with accindental sampling.The data analysis used was validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, and R2 with the help of SPSS version-20. Based on the results of the data calculation and analysis used, the regression equation is obtained, namely Y = 2.697+ 0.609X1 0.160X2 + 0.126X3 + e. This equation shows that consumer buying interest is influenced by store atmosphere, taste, and word of mouth. The conclusion that can be drawn is: "There is a simultaneous influence of store atmosphere, taste of food, and word of mouth on consumer buying interest at Mie Gacoan Solo Raya" can be accepted. "There is an effect of store atmosphere on consumer purchase interest at Mie Gacoan Solo Raya" is acceptable. "There is an influence of taste of food on consumer buying interest in Mie Gacoan Solo Raya" is acceptable. "There is an effect of word of mouth on consumer buying interest at Mie Gacoan Solo Raya" is acceptable. The result of the coefficient of determination R2 is 0.736, which means that 73.6% of the variation in the purchase interest variable can be explained by the store atmosphere, taste of food, and word of mouth variables, while the rest is explained by other variables not included in this study. Keywords : Store Atmosphere, Taste of Food, Word of Mouth and Consumer Buying Interest.
WORD OF MOUTH, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGUNAAN JASA ELLA SKINCARE Arifah Kingkin Dwi Yulianti; Supawi Pawenang; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1228

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Word Of Mouth (X1),Persepsi Harga (X2), dan Kualitasip Pelayanan (X3) terhadap Keputusan Penggunaan Jasa Ella Skincare. Metod lyang digunakan ialah metode survei dengan pendekatan kuantitatif dengan kuesionerilsebagai alatilpengumpulanildata yang kemudian diolahildengan bantuanilprogramilSPSSSil21 ForilWindows. Populasi dalam penelitianilini adalah konsumenilyang menggunakan jasa atau produk Ella Skincare Surakarta yang tak terhingga jumlahnya. Teknikilpengambilanilsampel dengan purposiveilsampling dengan jumlah 100 orangilresponden. Analisis datailmenggunakan regresiillinear berganda. Hasilildari penelitian iniilmenunjukkanilbahwa Word Of Mouthil(X1), Persepsi Hargaik(X2), dan Kualitas Pelayananmn(X3) berpengaruhiisecara positif daniisignifikaniiterhadap Keputusan Penggunaan Jasa Ella Skincare. Kata Kunci : Word of Mouth, Persepsi Harga, Kualitas Pelayanan, Keputusan Pembelian.
ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG Farida Nur Solikhah; Bambang Mursito; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1260

Abstract

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction
Pengaruh Spesifikasi Tugas, Pola Koordinasi, dan Motivasi Terhadap Kinerja Pegawai di Lingkungan Kantor Kecamatan Kartasura (Studi Kasus: Kantor Kecamatan Kartasura, Kabupaten Sukoharjo) Rakaditya Nugraha; Supawi Pawenang; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1025

Abstract

This study a medito analyze the impactoof job spesification, coordination pattern and motivation on employee performance. The sample was the employee of the Kantor Kecamatan Kartasura totaling 35 respondents. Regression analysis technique were use to analyze the impact of job spesification, coordination pattern, and motivation of the employee performance is by using SPSS. The analysis showed that the job spesification have significantppositivepeffectpon employeepperformance. The analysis also showed that coordination pattern significant influence onpemployeepperformance. Andpmotivation significant positive influence onpemployeepperformance.Thepcontribution ofpthe three independent variables on employee performance is 76,2 %. Keywords: job specification, coordination pattern, motivation
KINERJA GURU SMK NEGERI 1 SUKOHARJO DITINJAU DARI REMUNERASI, KETAATAN PERATURAN, DAN MOTIVASI Listiana Muji Rahayu; Supawi Pawenang; Kartika Hendra Titisari
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1265

Abstract

The research purpose was determined the effect of renumeration, obedience to the rules, and motivation to the performance of teachers of SMK Negeri 1 Sukoharjo. The research type is explanatory research. The research population are teacher of SMK Negeri 1 Sukoharjo. Sampling technique was used purposive sampling technique. Data collection was used questionnaires. Data analysis techniques were used statistical analysis including of multiple linear tests, F-test, and t-test. The research results showed that 1) remuneration has significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo; 2) obedience to the rules has no significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo; 3) motivation has significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo; 4) remuneration, obedience to the rules, and motivation simultaneously has significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo. Keywords: renumeration, obedience to the rules, motivation, performance
Co-Authors Arifah Kingkin Dwi Yulianti Bambang Mursito Dwi Kurnia Sari Farida Nur Solikhah Febrina Ardiyati Kartika Hendra Titisari Listiana Muji Rahayu Mariyono Mariyono Muhammad Difa’uddin Al Fuady Rakaditya Nugraha Ratna Damayanti Sarsono Sarsono Sri Hartono Sudarwati Sudarwati Yusuf Roni