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All Journal Jurnal Ilmu dan Teknologi Peternakan Tropis Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Health Science and Prevention Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Sani Rusminah
Program Studi Akuntansi, Fakultas Ekonomi, Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Ilmiah Ekonomi, Manajemen dan Syariah

 1 
STRATEGI KONTINUITAS BISNIS MELALUI ANALISIS SWOT PADA SENTRA UMKM BATU BATA DAN GENTING DI KABUPATEN LAMONGAN Sani Rusminah; Levia Inggrit Sayekti; Muhammad Taufik
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah (JIEMAS) Vol. 1 No. 2 (2022): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.515 KB) | DOI: 10.55883/jiemas.v1i2.11

Abstract

The problems faced by Micro Small Medium and Enterprises actors are still often related to the lack of a business strategy. A business requires tenacity, courage and good management and business strategy. The goal is that business actors can face all types of risks posed by these businesses. This study aims to identify a business continuity strategy with a SWOT analysis approach to formulate a strategy so that brick and tile centers are able to compete with similar business actors. This study uses qualitative research methods based on postpositiveism or enterpretive philosophy, used to examine the condition of natural objects (as opposed to experiments) where the researcher is the key instrument, data collection techniques are carried out by triangulation (combined), and the results of qualitative research emphasize more meaning of generalization. The result of this research is the development strategy of combining SO (Strenghts & Opportunities), WO (Weakness & Opportunities), ST (Strenghts & Threats) and WT (Weakness & Threats).
Co-Authors Anik Fadlilah Anik Fadlilah Bagus Subiantoro Dicafatikha Rizqi Elly Ahsan Evi Yulia Fajriyah Kurnia Laili Indira Shofia Maulida Levia inggrit sayekti Marsha Savira Agatha Putri Marsha Savira Agatha Putri Mufid Dahlan Muhamad Taufik Muhammad Chusnul Khitam Muhammad Chusnul Khitam Muhammad Khafid Muhammad Taufik Rosyad Haqiqi Ruswaji susanti, Ike Wahyuni wahyuni wahyuni Wahyuni Wahyuni Yulia Putri Yani Zulyanti, Noer Rafikah