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Analisis Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Wardah Muryati Muryati; Ade Jermawinsyah Zebua
Jurnal Ilmiah Universitas Batanghari Jambi Vol 21, No 2 (2021): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v21i2.1536

The purpose of this study is to determine the effect of the variable brand image, price and product quality partially and simultaneously on purchasing decisions for wardah lipstick products, in addition to knowing the most dominant variables in making wardah lipstick purchasing decisions. This research is a comparative causal research with a quantitative approach. . The variables in this study are brand image, price, product quality and purchasing decisions as the dependent variable. The population in the study were all sixth semester students at the Graha Karya Muara Bulian School of Economics, which amounted to 40 respondents. The results of the study indicate that the influence of brand image, price and product quality partially from each variable has a positive and significant effect on purchasing decisions while simultaneously all variables X1, X2 and X3 have a positive and significant effect on purchasing decisions Lipstick wardah in sixth semester female students. Graha Karya Muara Bulian School of Economics. From the analysis results indicate that the Adjusted R Square value of 0.623 means that the variable brand image, price and product quality 62.3% affect the purchasing decision of Wardah lipstick and 37.7% is influenced by other variables not examined in this study.

Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan pada Shopie Paris BC. Yenni Kecamatan Muara Bulian Ade Jermawinsyah Zebua
Jurnal Ilmiah Universitas Batanghari Jambi Vol 18, No 2 (2018): Juli
Publisher : Universitas Batanghari Jambi

At this time the competition in the business world is felt increasingly competing, along with the increase of similar companies that offer the same product. The purpose of this study is to determine what factors affect the increase in sales volume in Shopie Paris Bc. Yenni in Muara Bulian. The method of analysis is qualitative descriptive. Data collection in this research is using library research and field research. Types of data used in this study are primary and secondary data. Based on the research that Strategis of marketing in an effort to increase sales volume at Shopie Paris Bc. Yenni in Muara Bulian are product strategy, price, promotion, place and people. Sale of Shopie Paris Bc. Yenni in Muara Bulian in 2015 decreased sales by -0.5%, while in 2013 sales at the highest position with a value of 0.2%. It is recommended that Shopie Paris Bc. Yenni in Muara Bulian more attention to the problem of distribution of goods to consumers. For promotional aspects should be more developed again, meaning in addition to MLM promotion method can be done by opening the booth in front of self-service and can provide training to members about how to market the product.

ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA Ade Jermawinsyah Zebuah
Jurnal Manajemen Pemasaran Vol. 12 No. 2 (2018): OKTOBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Consumer needs in vehicles is increasing, it triggers any car companies to create great brand identity in order to gain brand trust from consumen. Perception of brand from consumen is affect to gain brand trust which is have great deal to brand loyalty. This research is aiming to analyze the influence of brand identity on brand loyalty with brand image and brand trust as an intervening variable. This research will be done by distributing 100 questionnairs to the respondents who have buy or used Toyota. Analysis techniques that will be used is quantitative analysis with Smart-PLS method. Research shows that brand identity influences brand image, but has no influences to brand trust, brand image influences brand trust. Also brand image and brand trust influences loyalty of Toyota’s brand.

Implementasi Algoritma Apriori untuk Mendapatkan Pola Kelulusan Mahasiswa Azwar Anas; Ade Jermawinsyah Zebua
Jurnal Ilmiah Media Sisfo Vol 16 No 1 (2022): Jurnal Ilmiah Media Sisfo
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/mediasisfo.2022.16.1.1173

Data transactions that occur every day will become chunks of data in an institution's database. These chunks of data have no value if mining is not carried out in obtaining interesting knowledge and information. The purpose of this study was to analyze chunks of graduation data for STIE-Graha Karya Muara Bulian students, in order to obtain patterns formed from predetermined variables. The method used is the Apriori Algorithm. This is in accordance with the main function of this algorithm, which is to analyze the frequent itemset. The results showed that for the 2-itemset data the highest support value was the combination of Female Gender and Work with a value of 34%, while the highest confidence value was in the combination of a Grade Point Average above 3.5 and Work with a score of 85%. As for the 3-itemset, the highest support value is in the combination if the GPA is above 3.5, gender is female and the work status reaches 14% and confidence is 90%.

Pengaruh Pengembangan Karir, Motivasi Kerja dan Kompetensi Terhadap Kinerja Pegawai Pada Dinas Pariwisata, Kepemudaan dan Olahraga Tanjung Jabung Timur Ade Jermawinsyah Zebua; Ratumas Hartha Delima; Irfan Widyanto
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.063 KB)

This research is based on the existing phenomena showing that employees have not been able to work optimally in a government agency. The purpose of this study was to find out and obtain a study about the effect of career development, work motivation and competence on employee performance. This research is a quantitative descriptive study with a sample of 39 respondents, while the sampling technique used in this study is saturated sampling. In this study, the independent variables consist of career development, work motivation and competence, while the dependent variable is employee performance. Testing the instrument using validity and reliability tests. While the method of data analysis using multiple linear regression analysis with t test, f test and R².

Pengaruh Pengembangan Karir, Motivasi Kerja dan Kompetensi Terhadap Kinerja Pegawai Pada Dinas Pariwisata, Kepemudaan dan Olahraga Tanjung Jabung Timur Ade Jermawinsyah Zebua; Ratumas Hartha Delima; Irfan Widyanto
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.063 KB)

This research is based on the existing phenomena showing that employees have not been able to work optimally in a government agency. The purpose of this study was to find out and obtain a study about the effect of career development, work motivation and competence on employee performance. This research is a quantitative descriptive study with a sample of 39 respondents, while the sampling technique used in this study is saturated sampling. In this study, the independent variables consist of career development, work motivation and competence, while the dependent variable is employee performance. Testing the instrument using validity and reliability tests. While the method of data analysis using multiple linear regression analysis with t test, f test and R².

Implementasi Algoritma Apriori untuk Mendapatkan Pola Kelulusan Mahasiswa Azwar Anas; Ade Jermawinsyah Zebua
Jurnal Ilmiah Media Sisfo Vol 16 No 1 (2022): Jurnal Ilmiah Media Sisfo
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/mediasisfo.2022.16.1.1173

Data transactions that occur every day will become chunks of data in an institution's database. These chunks of data have no value if mining is not carried out in obtaining interesting knowledge and information. The purpose of this study was to analyze chunks of graduation data for STIE-Graha Karya Muara Bulian students, in order to obtain patterns formed from predetermined variables. The method used is the Apriori Algorithm. This is in accordance with the main function of this algorithm, which is to analyze the frequent itemset. The results showed that for the 2-itemset data the highest support value was the combination of Female Gender and Work with a value of 34%, while the highest confidence value was in the combination of a Grade Point Average above 3.5 and Work with a score of 85%. As for the 3-itemset, the highest support value is in the combination if the GPA is above 3.5, gender is female and the work status reaches 14% and confidence is 90%.

Analisis Tingkat Kepercayaan dan Kepuasan Orang Tua dalam Keputusan Menyekolahkan Anak dan Kondisi Prestasi Peserta Didik SDN 165/I Kabupaten Batang Hari Niki Kosasih; Akhmadi Akhmadi; Azwar Anas; Ade Jermawinsyah Zebua
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.4264

The problem of this research is the analysis of the level of trust and satisfaction of parents in the decision to send their children to school and the condition of student achievement at SDN 165/I Batang Hari Regency. The purpose of this study was to analyze the level of trust and satisfaction of parents in the decision to send their children to school and the condition of student achievement at SD N 165/I Batang Hari Regency. The analytical method used is descriptive quantitative using a Likert Scale measuring instrument. The object of the research is the parents of students of SD N 165/I Batang Hari Regency, the number of samples taken is 30 parents of students of SD N 165/I Batang Hari Regency. The analysis tool uses validity and reliability tests. The results showed that the variables used were the level of trust, level of satisfaction, parental decisions and learning achievement. From the results of the respondents' responses, the confidence level of 3.79 was declared good, the satisfaction level of 3.86 was declared satisfied, the parents' decision was 3.96 was declared good, and learning achievement was 4.17 was declared good.

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