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All Journal CITRA EKONOMI CITRA EKONOMI
Irfan Widyanto
STIE-Graha Karya Muara Bulian
Economics, Econometrics & Finance

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Analisis Kinerja Karyawan terhadap Strategi Pemasaran Motor Honda pada Dealer Argo Motor Honda Sridadi Niki Kosasih; Irfan Widyanto; Lisa Putriyani
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.106 KB)

Abstract

The purpose of this study is (1) to determine the performance of the employees of the Argo Motor Honda Sridadi Dealer. (2) To determine the marketing strategy of Honda Motor at Dealer Argo Honda Sridadi. (3) To analyze the employee's performance on the marketing strategy of Honda motorcycles at the Argoo Honda Sridadi Motorcycle Dealer. Descriptive quantitative and qualitative research methods are data collection methods using interviews, observations and questionnaires with a sample of 35 respondents and data analysis tools using a Likert scale. The results showed descriptively based on the results of the questionnaire, it can be concluded that the performance variable of the Argo Motor Honda Sridadi Dealer employee with a total index of 29.4 and an average index value of 2.94 and is in the scale range of 2.6 < x < 3.4 with the classification of descriptive analysis is Good Enough (CB), meaning that the respondents' responses, namely consumers descriptively agree with the indicators of work quality, work quantity, implementation of duties and responsibilities imposed by the company on all employees. based on the results of the questionnaire on the marketing strategy variable with an index of 30.4 and an average index value of 3.8 and in the range of a scale of 3.4 < x < 4.2 with a descriptive analysis classification of Good (B), meaning that the respondents' responses are descriptively, consumers agree with the marketing strategy carried out by the Argo Motor Honda Sridadi Dealer.
Pengaruh Pengembangan Karir, Motivasi Kerja dan Kompetensi Terhadap Kinerja Pegawai Pada Dinas Pariwisata, Kepemudaan dan Olahraga Tanjung Jabung Timur Ade Jermawinsyah Zebua; Ratumas Hartha Delima; Irfan Widyanto
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.063 KB)

Abstract

This research is based on the existing phenomena showing that employees have not been able to work optimally in a government agency. The purpose of this study was to find out and obtain a study about the effect of career development, work motivation and competence on employee performance. This research is a quantitative descriptive study with a sample of 39 respondents, while the sampling technique used in this study is saturated sampling. In this study, the independent variables consist of career development, work motivation and competence, while the dependent variable is employee performance. Testing the instrument using validity and reliability tests. While the method of data analysis using multiple linear regression analysis with t test, f test and R².
Analisis Kinerja Karyawan terhadap Strategi Pemasaran Motor Honda pada Dealer Argo Motor Honda Sridadi Niki Kosasih; Irfan Widyanto; Lisa Putriyani
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.106 KB)

Abstract

The purpose of this study is (1) to determine the performance of the employees of the Argo Motor Honda Sridadi Dealer. (2) To determine the marketing strategy of Honda Motor at Dealer Argo Honda Sridadi. (3) To analyze the employee's performance on the marketing strategy of Honda motorcycles at the Argoo Honda Sridadi Motorcycle Dealer. Descriptive quantitative and qualitative research methods are data collection methods using interviews, observations and questionnaires with a sample of 35 respondents and data analysis tools using a Likert scale. The results showed descriptively based on the results of the questionnaire, it can be concluded that the performance variable of the Argo Motor Honda Sridadi Dealer employee with a total index of 29.4 and an average index value of 2.94 and is in the scale range of 2.6 < x < 3.4 with the classification of descriptive analysis is Good Enough (CB), meaning that the respondents' responses, namely consumers descriptively agree with the indicators of work quality, work quantity, implementation of duties and responsibilities imposed by the company on all employees. based on the results of the questionnaire on the marketing strategy variable with an index of 30.4 and an average index value of 3.8 and in the range of a scale of 3.4 < x < 4.2 with a descriptive analysis classification of Good (B), meaning that the respondents' responses are descriptively, consumers agree with the marketing strategy carried out by the Argo Motor Honda Sridadi Dealer.
Pengaruh Pengembangan Karir, Motivasi Kerja dan Kompetensi Terhadap Kinerja Pegawai Pada Dinas Pariwisata, Kepemudaan dan Olahraga Tanjung Jabung Timur Ade Jermawinsyah Zebua; Ratumas Hartha Delima; Irfan Widyanto
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.063 KB)

Abstract

This research is based on the existing phenomena showing that employees have not been able to work optimally in a government agency. The purpose of this study was to find out and obtain a study about the effect of career development, work motivation and competence on employee performance. This research is a quantitative descriptive study with a sample of 39 respondents, while the sampling technique used in this study is saturated sampling. In this study, the independent variables consist of career development, work motivation and competence, while the dependent variable is employee performance. Testing the instrument using validity and reliability tests. While the method of data analysis using multiple linear regression analysis with t test, f test and R².
Co-Authors ade jermawinsyah zebua Lisa Putriyani Niki Kosasih Ratumas Hartha Delima