Faradina
Program Studi Pendidikan Bahasa Dan Sastra Indonesia FKIP Universitas Lambung Mangkurat

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Journal : Social Studies Conference Proceedings

How Traders Market Their Trade at The “Lok Baintan” Floating Market, Banjar Regency Sabhan Sabhan; Moh. Fatah Yasin; Noor Cahaya; Faradina Faradina; Arum Murdianingsih
Social Studies Conference Proceedings 2022: The 1st International Conference of Social Studies (ICSS)
Publisher : Social Studies Education Department, Faculty of Teacher Training and Education, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.816 KB) | DOI: 10.20527/sscp.vi.615

Abstract

This study aims to describe how traders market their wares at the Lok Baintan Floating Market, Banjar Regency. The method used is the observation method. The research data source is the words and actions of traders in the traditional market. Research data in the form of words, sentences, attitudes, and actions of traders. Data analysis is done by identifying, classifying, interpreting, and verifying. The results showed that traders carried out marketing on the river with boats used to approach visitors to offer their wares. Many traders offer their wares, namely in six ways, namely (1) lifting, (2) thrusting, (3) handing it to visitors, and (4) asking for tasting (fruit/food), (5) pantun, and 6) government assistance.