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All Journal TRAVERSE - Journal of Language and Applied Linguistics
I Dewa Ayu Devi Maharani Santika
Mahasaraswati University Denpasar
Languange, Linguistic, Communication & Media Social Sciences

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An analysis of semiotic found in the selected skincare advertisement Ni Luh Nita Suwitri; I Dewa Ayu Devi Maharani Santika; Desak Putu Eka Pratiwi
Journal of Language and Applied Linguistics Vol. 2 No. 2 (2021): Journal of Language and Applied Linguistics
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.627 KB) | DOI: 10.22334/traverse.v2i2.48

Abstract

Advertisement is a media that use to promote a product or service for the public. In the advertisement there are signs.. This study concern to analyze the verbal and non-verbal signs found in the skincare advertisement. There two aims of this study such as: (1) to find out the verbal and non-verbal signs in the skincare advertisement, (2) to analyze the meaning of verbal and non-verbal signs of the skincare advertisement. This study use descriptive qualitative method. The data were analyzed based on theory proposed by Barthes (1964) about the signifier and signified and about the meaning. The researcher used supporting theory by Wierzbicka (1996) about six color terms. The result of this study showed the verbal sign in form of written text and for the non-verbal sign showed in form of image. In this research the researcher found twenty (20) verbal signs and seven (7) non-verbal signs. And this sign also contains the denotative and connotative meaning
Analysis of visual signs found in vaseline advertisements Desak Ayu Chandra Listyawati; I Dewa Ayu Devi Maharani Santika; Ni Wayan Suastini
Journal of Language and Applied Linguistics Vol. 3 No. 2 (2022): Journal of Language and Applied Linguistics
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v3i2.155

Abstract

In general, the visual signs have meaning to deliver the messages about the product or service that is advertised to society. This study aims to find out the visual signs and analyze the meanings in Vaseline brand advertisements. To collect the data this study used observation methods. The source of the data was taken from www.vaseline.com website in the form of six body lotion products with various variants. In analyzing the data this study used theory from Saussure (1983: 67) to find out the visual signs in the advertisement, the second theory from Barthes (1961-1974) to analyze the meanings, and the last theory from Cerrato (2012) to analyze the color meaning. The results of this study there are several objects such as pictures and color choices that are found in Vaseline advertisements, also each sign has denotative and connotative meanings which are interconnected.
Co-Authors Desak Ayu Chandra Listyawati Desak Putu Eka Pratiwi I Wayan Arya Jaya Sedayatana I Wayan Resen Ida Bagus Gede Nova Winarta Ni Luh Nita Suwitri Ni Made Savitri Dewi Ni Wayan Suastini