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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) eCo-Buss Prosiding National Conference for Community Service Project
Seren Seren
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengembangan Bahan Ajar Mata Pelajaran Ict Fokus Coding Menggunakan Program ‘Scratch’ Tingkat Sd Untuk Sd Kallista Batam Lady Lady; Vivien Christy Apriyanti; Amanda Putri Nur Anisa; Benwanto Ardiyano; Kevin Louis; Seren Seren
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5979

Abstract

Pada zaman sekarang, teknologi akan berkembang semakin pesat seiring berjalannya waktu. Teknologi yang berkembang semakin pesat ini menyebabkan semakin banyak pekerjaan di masa depan yang akan tergantikan pula oleh teknologi buatan manusia yang lebih canggih. Hal ini membuat masyarakat semakin resah karena susah untuk menyesuaikan perkembangan teknologi. Oleh karena itu, alangkah baiknya jika skill coding atau pemrograman dipelajari sejak dini. SD Kallista Batam, sebagai mitra penulis dalam kegiatan SEPORA (Social Empowerment Program), memiliki permasalahan dalam hal mengajarkan coding kepada siswa-siswinya. Maka dari itu, tim penulis memecahkan permasalahan tersebut dengan menyediakan bahan ajar coding untuk anak-anak dengan bahasa pemrograman Scratch. Bahan ajar ini disediakan dalam bentuk video penjelasan, rangkuman materi, bank soal dan kunci jawaban, berserta kumpulan video-video tambahan yang berkaitan dengan coding untuk anak-anak. Melalui Scratch, siswa-siswi dapat belajar dasar logika pemrograman dengan cara yang menyenangkan. Dengan Scratch, anak-anak dapat menggunakan kreativitasnya untuk membuat game, maupun animasi yang disukainya. Selain dapat membuat game dan animasi, siswa-siswi SD Kallista dapat meningkatkan tingkat konsistensi, ketekunan, maupun kepercayaan diri dalam belajar coding. Melalui pembelajaran coding menggunakan Scratch sejak dini, siswa-siswi SD Kallista dapat meningkatkan minat dan bakatnya di dunia IT (Information Technology) dan dipercaya akan lebih siap untuk menghadapi perubahan teknologi yang semakin pesat seiring waktunya
Membangun CRM (Customer Relationship Management) Pada Usaha UMKM Bola Ubi di Kota Batam Golan Hasan; Andrew Andrew; Conny Agustin; Seren Seren; Yuyu Enjelia
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.734

Abstract

Sustem of the developing technological advances for various business sectors, namely Micro, Small and Medium Enterprises (MSMEs) its call CRM. MSMEs keep up with technological developments by innovating in order to survive and reinforce the long-term relationships that are fostered between businesses and customers. The aim is to help MSMEs automate sales, marketing, and increase customer attention by providing services through social media to support MSME services better in business development, with the topic of how to build customer relationship management (CRM) in the UMKM Bola Ubi Batam City business. The results that Bolaubi Batam UMKM in building Batam City Customer Relationship Management (CRM) uses 3 stages, namely acquire, enhance, and retain. The CRM system that has been implemented is good and is very suitable for Bolaubi's MSME business in utilizing technology through social media, namely whats app business, Instagram, web, Facebook, web, and grabfood, gofood and shoopee food applications used as a form of business interaction tool and operational system support currently running between UMKM Bolaubi and customers and reaching more new customers. This application is made according to customer needs, so that customers increase with better service, long-term relationships are maintained with customers, it is also a solution in the ease of transactions, information and communication with UKMK Bola Ubi.
Faktor Yang Mempengaruhi Repurchase Intention Pada Coffeshop Di Kota Batam Dengan Customer Satisfaction Sebagai Mediasi Seren Seren; Renny Christiarini
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.22539

Abstract

Coffee is an agricultural product highly favored by many people and has a vast market potential. The population in Indonesia, especially in Batam City, supports the high consumption of coffee. Due to the increasing interest in coffee and the high coffee consumption in Indonesia, numerous coffee shops, both national and international, have started opening outlets in Indonesia, especially in Batam City. The purpose of this research is to analyze the factors that can influence Repurchase Intention in coffee shops in Batam City. Data were collected from 102 residents of Batam City aged 17-30 years who frequently visit and purchase products from coffee shops in Batam City using judgmental sampling through a Google Form survey. Data analysis was conducted using partial least squares - structural equation modeling (PLS-SEM). The results of the research indicate that product quality, service quality, brand image, e-wom (electronic word-of-mouth), and Atmosphere have a significant positive influence on customer satisfaction. Customer satisfaction also mediates the relationship between product quality, service quality, brand image, e-wom, Atmosphere, and Repurchase Intention. The findings of this study can serve as a reference for coffee shop owners in enhancing customers' intention to repurchase their products and overall customer satisfaction.
Co-Authors Amanda Putri Nur Anisa Andrew Andrew Benwanto Ardiyano Conny Agustin Golan Hasan Kevin Louis Lady Lady Renny Christiarini Vivien Christy Apriyanti Yuyu Enjelia