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All Journal Prosiding National Conference for Community Service Project El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Conference on Business, Social Sciences and Technology (CoNeScINTech)
Raymond Raymond
Universitas Internasional Batam
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pembuatan Video Promosional Pada Sma Ananda Batam Yessy Christanti Silaban; Leonardo Leonardo; Sudiana Sudiana; Mahaputri Mellya Hussy; Eric Eric; Raymond Raymond
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5877

Abstract

Salah satu dampak Pandemi Covid-19 terhadap dunia pendidikan adalah penurunan jumlah pendaftaran murid baru di beberapa sekolah dan instansi. Hal ini menjadikan promosi melalui media sosial berupa gambar dan video satu-satunya cara agar permasalahan tersebut dapat diselesaikan. Kelompok penulis diberi kesempatan untuk membantu mengurangi penurunan angka pendaftar murid baru di SMA Ananda Batam melalui kegiatan Pengabdian kepada Masyarakat. Bentuk bantuan yang diberikan adalah dengan membuatkan sebuah video promosional sebagai luaran atau produk akhir kegiatan tersebut. Implementasi kegiatan dilakukan dengan mengunggah video promosional tersebut pada akun Instagram resmi @smaananda, dan juga pada akun YouTube milik penulis sendiri dengan bantuan Google Ads. Berdasarkan hasil evaluasi implementasi luaran kegiatan ini, dengan waktu implementasi yang relatif singkat, diketahui bahwa video tersebut berhasil mengurangi penurunan angka pendaftar murid baru yang bergabung dalam SMA Ananda Batam sebanyak 5 murid lebih sedikit. Saran untuk ke depannya yang ingin melakukan kegiatan pengabdian yang serupa dengan kegiatan penulis, yaitu untuk menyiapkan banyak dana dan mengimplementasikan luaran dengan waktu paling lama dua minggu sebelum batas akhir pemulaian kegiatan baru (seperti tahun ajaran baru sekolah atau sejenis)
Membangun Kesadaran Pentingnya Kebersihan Dan Kesehatan Di Masa Post-Pandemi Ninne Zahara Silviani; Elza Syarief; Kellie Leslie; Alberta Adeline Marvel; Raymond Raymond; Silvia Yolanda Octavia; Willson Willson
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6905

Abstract

Kebersihan merupakan upaya untuk menjaga higienis individu agar tidak terserang penyakit. Pendidikan tentang kebersihan dan kesehatan bervariasi, mengingat setiap keluarga memiliki cara higienis sendiri. Namun, masih ada yang kurang tepat karena tidak sesuai dengan saran ahli. Selain itu, Indonesia baru memasuki fase post-pandemi, banyak warga yang mulai beraktivitas selayaknya pre-pandemi, seperti tidak memakai masker dan mencuci tangan, tidak mempedulikan kebersihan, dan sebagainya. Maka itu, Diadakanlah sosialisasi tentang "Membangun Kesadaran Pentingnya Kebersihan dan Kesehatan di Masa Post-Pandemi" kepada Anak-anak Yayasan Mentari Dunia pada 16 Juli 2022. Metode pelaksanaan berupa sosialisasi di tempat dengan menggunakan powerpoint serta alat peraga. Hasil pelaksanaan SePORA ini berupa kegiatan interaktif kepada Anak-anak seputar cara menjaga kebersihan dan kesehatan menurut ahli, disertai dengan pembagian alat kebersihan seperti sikat gigi, sabun, masker, dan sebagainya. Kegiatan dilakukan untuk menunjukkan cara higienis diri sesuai dengan ahli dan mengingatkan bahwa walaupun sudah post-pandemi, kita masih dapat diserang oleh COVID-19 jika kita tidak menjaga diri kita sendiri.
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr Ong Batam Calvin Wijaya; Dyfan Dyfan; Metta Noviani; Raymond Raymond; Yendiarti Yendiarti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 5 No 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.3903

Abstract

The research was conducted with the aim of being able to analyze the implementation of Customer Relationship Management which is focused on MSMEs in Batam City, namely Mie Pangsit Ayam Bangka Mr. Ong. As well as being able to see any inhibiting factors or the application of the implementation of Customer Relationship Management at MSME Bangka Chicken Dumpling Noodles. Ong who is in Batam City. The method used is descriptive quantitative method, this method is in the form of producing data that is statistical in nature and data collection is carried out by means of interviews, observation and documentation of Bangka Chicken Noodle Mie MSME actors. Ong in Batam City and consumers from UMKM Mie Pangsit Ayam Bangka Pak Ong who are considered to be able to provide accurate information about the product and the application of the CRM itself. The results of this study where the characteristics are to see the implementation of Customer Relationship Management (CRM) in MSMEs in Batam City which can show that MSME actors have been able to implement and run the CRM, although it is still not optimal in its application. With this research, the researchers were able to provide insight and input to MSME actors. Ong about the importance and benefits that will be obtained in implementing Customer Relationship Management (CRM) for businesses that are being pioneered. Keywords: Implementation, Customer Relationship Management, MSMEs
Analisis Pengaruh Brand Equıty, E-Wom, Dan Brand Image Darı Socıal Medıa Terhadap Purchase Intentıon Restoran Fast Food Dı Kota Batam Erilia Kesumahati; Raymond Raymond
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the effect of brand equity, E-WOM, and brand image from social media on the purchase intention of fast food restaurants in Batam City. The independent variables used in this study were social media, brand equity, E-WOM, and brand image. Meanwhile, purchase intention was used as the dependent variable. In this study, 306 respondents were used with the purposive sampling method through the distribution of online questionnaires. SPSS software version 26.0 and SmartPLS version 3.0 were used in the analysis of research data. The results of this study indicated that social media has significant positive effect on brand equity, E-WOM, and brand image. Then those three variables, namely brand equity, E-WOM, and brand image have significant positive effect on purchase intention. Based on the results of this study, it is clear that in this era of digital technology, business people can utilize social media as a means to increase brand equity, E-WOM, and brand image of a product or service.
Co-Authors Alberta Adeline Marvel Calvin Wijaya Dyfan Dyfan Elza Syarief Eric Eric Erilia Kesumahati Kellie Leslie Leonardo Leonardo Mahaputri Mellya Hussy Metta Noviani Ninne Zahara Silviani Silvia Yolanda Octavia Sudiana Sudiana Willson Willson Yendiarti Yendiarti Yessy Christanti Silaban