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All Journal SEIKO : Journal of Management & Business Manager : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Metta Noviani
Universitas Internasional Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Penguatan Pemahaman Hukum Pelajar Smas Ananda Batam Tentang Fintech P2p Lending Ilegal Hari Sutra Disemadi; Calvin Calvin; Aini Rahmadani; Efin Efin; Indra Afgha Anjani; Metta Noviani; Muna Ulya
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5978

Abstract

Fintech (financial technology) adalah inovasi di bidang jasa keuangan yang sedang tren di indonesia. Fintech memberikan pengaruh kepada masyarakat secara luas dengan memberikan akses terhadap produk keuangan sehingga transaksi menjadi lebih praktis dan efektif. Fintech terdapat banyak jenis tetapi pada PkM ini akan membahas tentang Fintech P2P Lending Ilegal. Tujuan dari kegiatan pengabdian ini untuk memberikan pemahaman tentang bahaya yang dapat ditimbulkan akibat Fintech P2P Lending Ilegal, memberikan beberapa contoh aplikasi Fintech P2P Lending Ilegal kepada siswa-siswi SMAS Ananda Batam, jeratan Hukum bagi oknum Fintech P2P Lending Ilegal. Metode kegiatan penyuluhan dimana terdapat sosialisasi, kuis berhadiah, dan evaluasi. Hasil kegiatan adalah siswa-siswi SMAS Ananda Batam bisa mengerti tentang kemajuan teknologi termasuk teknologi transaksi keuangan siswa-siswi SMAS Ananda Batam dapat menggunakan teknologi tersebut secara bijak dan tidak terjebak kedalam Fintech P2P Lending Ilegal, sehingga kehadiran teknologi ini dapat memberikan manfaat yang besar dan terhindar dari resiko yang dapat menyebabkan kerugian bagi masyarakat.
Analisis Pengaruh Repurchase Intention Terhadap Minuman Boba King Di Kota Batam Lily Purwianti; Calvin Wijaya; Dyfan Dyfan; Metta Noviani; Yendiarti Yendiarti
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4532

Abstract

Milenial suka menyajikan minuman dengan rasa berbeda dan bahan serupa lainnya untuk membuatnya menyenangkan. Tidak bisa dipungkiri banyak sekali boba drinker di Batam yang hampir semuanya menyukai salah satu brand boba drink ini. Penelitian ini bertujuan untuk menganalisis pengaruh Repurchase Intention terhadap minuman Boba King di Kota Batam. Dalam penelitian ini, data dikumpulkan menggunakan kuesioner terhadap sampel pelanggan Boba King yang telah mengunjungi outlet-outlet mereka di Kota Batam. Analisis data yang digunakan dalam penelitian ini disebut partial least squares (PLS) untuk mengevaluasi hubungan antara variabel Repurchase Intention dan faktor-faktor yang mempengaruhinya, seperti kualitas produk, seles promotion, dan brand image. Selain itu, analisis juga dilakukan untuk memahami peran Customer Satisfaction sebagai mediator antara Repurchase Intention dan faktor-faktor yang mempengaruhinya. Hasil penelitian menunjukkan bahwa sales promotion, kualitas produk memiliki pengaruh positif dan signifikan terhadap repurchase intention melalui kepuasan konsumen sebagai variabel mediasi. Sedangkan brand image memiliki pengaruh positif tidak significant terhadap repurchase intention melalui kepuasan konsumen sebagai variabel mediasi. Implikasi praktis dari penelitian ini adalah pentingnya memperhatikan faktor-faktor yang mempengaruhi Repurchase Intention, seperti kualitas produk, brand image, dan sales promotion serta memastikan tingkat kepuasan pelanggan yang tinggi untuk mendorong kunjungan berulang ke outlet Boba King di Kota Batam. Studi lanjutan dapat dilakukan untuk menggali faktor-faktor lain yang dapat mempengaruhi Repurchase Intention dalam konteks minuman Boba King atau wilayah geografis lainnya.
Penerapan Digital Marketing Terhadap UMKM Mie Pangsit Bangka Mr.Ong Lady; Calvin Wijaya; Dyfan; Metta Noviani; Raymond; Yendiarti
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 2 (2023)
Publisher : feb@uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/manager.v6i2.14275

Abstract

Ruko Botania in Batam Center is an area where the author's activities are carried out. It should be noted that MSMEs in Indonesia have a very important impact on the role of the economy, Mr.Ong's Bangka Pangsit Noodle MSME is a business engaged in the culinary food sector. This UMKM was opened in 2010 at Botania Garden. The concept of digital marketing originates from the internet and search engines on websites. Creating an Instagram account for the promotion of Mie Pangsit Ayam Bangka Mr.Ong in the form of a product photo that has been designed to include Instagram and a Whatsapp number, and a Facebook contact as well as a Google Maps link which will make it easier for consumers if they want to visit the place of business directly. the instastory feature is also used so that the account's followers can find out the latest info from Mie Pangsit Bangka Mr.Ong, namely @miepangsitbangka.mrong. The purpose of implementing digital marketing for Mr. Ong's Bangka Pangsit Noodle business is so that this business can be better known by the people of Batam. Apart from that, creating social media accounts is also free. Social media will make it easier to interact with customers.
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr.Ong Batam Golan Hasan; Calvin Wijaya; Dyfan; Metta Noviani; Yendiarti Yendiarti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2187

Abstract

Penelitian yang dilakukan dengan tujuan untuk dapat menganalisis dari pelaksanaan Customer Relationship Management yang di fokuskan untuk UMKM di Kota Batam yaitu Mie Pangsit Ayam Bangka Mr. Ong. Serta dapat untuk melihat adanya faktor dari penghambat ataupun pelaksanaan penerapan Customer Relationship Management pada UMKM Mie Pangsit Ayam Bangka Mr. Ong yang berada di Kota Batam. Metode yang digunakan yaitu metode kuantitatif deskriptif, metode ini berupa menghasilkan data yang bersifat statistik dan untuk pengumpulan data dilakukannya dengan cara wawancara, observasi serta dokumentasi pada pelaku UMKM Mie Pangsit Ayam Bangka Mr. Ong di Kota Batam dan para konsumen dari UMKM Mie Pangsit Ayam Bangka Mr. Ong yang dinilai dapat memberikan informasi yang akurat terhadap produk dan penerapan CRM itu sendiri. Hasil dari penelitian ini dimana difokuskan untuk melihat pelaksanaan Customer Relationship Management (CRM) pada UMKM di Kota Batam yang dapat menunjukkan para pelaku UMKM tersebut sudah dapat menerapkan dan menjalankan CRM tesebut, walaupun masih di kategorikan belum maksimal dalam penerapannya. Dengan adanya penelitian ini, maka peneliti mampu untuk dapat memberikan insight dan masukan kepada para pelaku UMKM Mie Pangsit Ayam Bangka Mr. Ong terhadap pentingnya dan manfaat yang nantinya di peroleh dalam menerapkan Customer Relationship Management (CRM) bagi usaha yang sedang di rintis.
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr Ong Batam Calvin Wijaya; Dyfan Dyfan; Metta Noviani; Raymond Raymond; Yendiarti Yendiarti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 5 No 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.3903

Abstract

The research was conducted with the aim of being able to analyze the implementation of Customer Relationship Management which is focused on MSMEs in Batam City, namely Mie Pangsit Ayam Bangka Mr. Ong. As well as being able to see any inhibiting factors or the application of the implementation of Customer Relationship Management at MSME Bangka Chicken Dumpling Noodles. Ong who is in Batam City. The method used is descriptive quantitative method, this method is in the form of producing data that is statistical in nature and data collection is carried out by means of interviews, observation and documentation of Bangka Chicken Noodle Mie MSME actors. Ong in Batam City and consumers from UMKM Mie Pangsit Ayam Bangka Pak Ong who are considered to be able to provide accurate information about the product and the application of the CRM itself. The results of this study where the characteristics are to see the implementation of Customer Relationship Management (CRM) in MSMEs in Batam City which can show that MSME actors have been able to implement and run the CRM, although it is still not optimal in its application. With this research, the researchers were able to provide insight and input to MSME actors. Ong about the importance and benefits that will be obtained in implementing Customer Relationship Management (CRM) for businesses that are being pioneered. Keywords: Implementation, Customer Relationship Management, MSMEs
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr.Ong Batam Calvin Wijaya; Dyfan; Metta Noviani; Raymond; Yendiarti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.412

Abstract

The research was conducted with the aim of being able to analyze the implementation of Customer Relationship Management which is focused on MSMEs in Batam City, namely Mie Pangsit Ayam Bangka Mr. Ong. As well as being able to see any inhibiting factors or the application of the implementation of Customer Relationship Management at MSME Bangka Chicken Dumpling Noodles. Ong who is in Batam City. The method used is descriptive quantitative method, this method is in the form of producing data that is statistical in nature and data collection is carried out by means of interviews, observation and documentation of Bangka Chicken Noodle Mie MSME actors. Ong in Batam City and consumers from UMKM Mie Pangsit Ayam Bangka Pak Ong who are considered to be able to provide accurate information about the product and the application of the CRM itself. The results of this study where the characteristics are to see the implementation of Customer Relationship Management (CRM) in MSMEs in Batam City which can show that MSME actors have been able to implement and run the CRM, although it is still not optimal in its application. With this research, the researchers were able to provide insight and input to MSME actors. Ong about the importance and benefits that will be obtained in implementing Customer Relationship Management (CRM) for businesses that are being pioneered. Keywords: Implementation, Customer Relationship Management, MSMEs
Co-Authors Aini Rahmadani Calvin Calvin Calvin Wijaya Calvin Wijaya Dyfan Dyfan Dyfan Efin Efin Golan Hasan Hari Sutra Disemadi Indra Afgha Anjani Lady Lily Purwianti Muna Ulya Raymond Raymond Raymond Yendiarti Yendiarti Yendiarti Yendiarti Yendiarti