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All Journal WIDYA MANAJEMEN
Priskadina Febriati
Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Jawa Timur
Economics, Econometrics & Finance Social Sciences

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Online Repurchase Intention: Empirical Study on The Fashion Market Shopee Alviona Allencia Gunawan; Irene Cahya Natalia; Priskadina Febriati; Vicky Viriyananda Hartono
Widya Manajemen Vol 3 No 2 (2021): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v3i2.1696

Abstract

The appearance of the Covid-19 virus makes people feel anxious, when they want to leave the house, when they want to do activities or shopping for necessities. With the fast development of the internet which is used by entrepreneurs to sell their goods through e-commerce. People are starting to use e-commerce to fulfill their needs, such as shopee, Tokopedia, Lazada and other e-commerce sites. Shopee is the object of this research, because Shopee has the largest number of active users in Southeast Asia. In this study we will use a combination of quantitative and qualitative methods. This study aims to determine the effect of trust, satisfaction, confirmation, perceived ease of use, perceived enjoyment , perceived usefulness and past internet shopping experience by the intention to repurchase on Shopee. Types of data used in this study using primary data and interviews. The population used in this study has the characteristics of making purchases or transactions for 1 year at shopee. The sample technique in this study used non-probability sampling. The analytical tool used is the Structural Equation Model (SEM) using AMOS 22.0 software. The results obtained from this study indicate that there are 11 supported hypotheses and 4 unsupported hypotheses
Pengaruh Green Practices, Functional Value, Satisfaction, dan Word of Mouth terhadap Revisit Intention pada Hotel Mercure Grand Mirama Priskadina Febriati; Erna Andajani; Veny Megawati
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2160

Abstract

The result of this research has a goal to understand there effect of Green Practices, Functional Value, Satisfaction, and Word of Mouth on Revisit Intention to Hotel Mercure Grand Mirama Surabaya. This research used 150 people's data and the collected data were analyzed using Smart PLS software version 3.2.2. The results of this study show that Green Practices have a positive and significant effect on Functional Value, Satisfaction, Word of Mouth, and Revisit Intention. Then Functional Value has a positive and significant effect on Satisfaction, Word of Mouth, and Revisit Intention. And Satisfaction has no significant effect on Word of Mouth but has a positive and significant effect on Revisit Intention.
Co-Authors Alviona Allencia Gunawan Andajani, Erna Irene Cahya Natalia Veny Megawati Vicky Viriyananda Hartono