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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Hery Pudjoprastyono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Promosi dan E-Service Quality terhadap Minat Beli Ulang Penggunaan Gopay Felien Putri Tunggadewi; Hery Pudjoprastyono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.42 KB) | DOI: 10.47467/alkharaj.v5i1.1603

Abstract

This research aims to analyze: The effect of promotion and E-Service Quality on the interest in buying backs using Gopay. The population used in this study is consumers who have used GOPAY. The study used primary data using questionnaires distributed to 70 respondents from consumers who had used GOPAY. This study used questionnaire data collection methods with non-probability sampling / nonrandom sampling techniques. In this study, the data analysis used is a component-based Structural Equation Modeling (SEM) Method using the Least Square partial analysis tool (PLS). The results of this study show that promotion has an effect on the interest of GOPAY consumer repurchase. qulity e-service affects GOPAY consumer repurchase interest Keywords: Promotion; E-Service; Re-buy Interest, Gopay
Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club Dhiah Permatasari; Hery Pudjoprastyono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4119

Abstract

Air minum merupakan kebutuhan pokok yang harus dicukupi karena lebih dari separuh komposisi tubuh manusia adalah air. Namun Kualitas air saat ini banyak yang tidak layak konsumsi karena banyak mengandung bakteri berbahaya. Alternatif lain untuk mencukupi kebutuhan air minum tersebut yaitu adanya produk Air Minum Dalam Kemasan. Melihat banyaknya kebutuhan AMDK harusnya sejalan dengan meningkatnya penjualan berbagai perusahaan produsen AMDK. Namun Club justru mengalami fluktuasi penjualan yang menurun dibanding perusahaan kompetitor lain. Sehingga penelitian ini bertujuan mengetahui pengaruh kualitas produk dan brand trust terhadap keputusan Pembelian Air Minum Dalam Kemasan Merek Club. Penelitian dilakukan secara online dan Pengumpulan data dilakukan dengan menyebar kuisioner melalui g-form. Teknik yang digunakan untuk mengambil sampel yaitu purposive sampling dengan berjumlah 98 responden. Teknik analisis yang digunakan yaitu metode Structural Equation Modeling (SEM) berbasis komponen dengan menggunakan alat analisis Patrial Least Square (PLS). Hasil dari uji hipotesis Penelitian ini menunjukkan pada variabel Kualitas Produk dan variabel Brand Trust memiliki pengaruh signifikan dan arahnya positif terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club.
Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: Ellinda Febrianty; Hery Pudjoprastyono; Reiga Ritomiea Ariescy
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4227

Abstract

This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision
Co-Authors Ade Ray Hidayat Ahmad Shafrizal A’isy Sufyaan Alim Pamuji Bagus Imansyah Christian Barito Simaremare Dhiah Permatasari Dhiah Permatasari Ellinda Febrianty Felien Putri Tunggadewi Izaak, Wilma Cordelia Mastur Rozi Oktarifa Anggun Saputri Panji Tetuko Haryadhi Putri Agustin Dwi Ningrum Reiga Ritomiea Ariescy Uswatun Hasanah