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All Journal KOMUNIKATIF Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Media Penyiaran Riwayat: Educational Journal of History and Humanities
Jamalullail Jamalullail
Universitas Sahid Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Wacana Kritis Keputusan Pembubaran Front Pembela Islam di Kompas.com Indah Suryawati; Jamalullail Jamalullail
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol 10, No 1 (2021)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v10i1.3040

Abstract

The government's decision regarding the dissolution and termination of all FPI activities raises pro and contra among the media and the public. The dissolution of FPI was decided by means of a decree signed by six ministers and heads of state institutions. This study aims to describe and dismantle the discourse of the news text on the decision to dissolve FPI using Critical Discourse Analysis (CDA). The research method used is Norman Fairclough's Critical Discourse Analysis through understanding text and context. There are five steps that are used as a reference. First, focus on social irregularities in its semiotic aspects. Second, identify barriers to address the social irregularities. Third, consider whether social order requires social irregularity. Fourth, identify possible ways to overcome these obstacles. Fifth, reflect critically from those four points. The results showed that kompas.com put FPI as the wrong position and the government's decision to dissolve FPI through an SKB was right. It is clear that kompas.com sided with the government. Kompas.com follows part of the flow of public votes in its news about FPI as a business strategy. The positioning of kompas.com was carried out because the government's decision to dissolve FPI caused pro and contra among the media and the public.
An Analysis Of Communication Celebrity Endorsement On Brand Image Inge Bunga Mira Dewi; Karina Amalia Anaway; Marlinda Irwanti Poernomo; Jamalullail Jamalullail; Son Wandrial
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15962

Abstract

The main objective of this study is to propose a conceptual model to assess whether persuasive messages can lead to acceptance in the form of information provided by Instagram social media opinion leaders, and, also, the extent to which messages on products and services affect brand image recommended by celebrity endorsement. Communication helps managers to do their jobs and responsibilities. Communication serves as the basis for planning. Celebrity endorsement are used as a common corporate communication strategy to build brand image. Advertisers believe that the use of celebrity endorsement affects advertising effectiveness as well as on purchase intention and repurchase. The study used a quantitative approach using 241 samples from clothing consumers using multiple linear regression processed with SPSS 25. The results of this study found that there was a significant and positive influence of celebrity endorsement on clothing companies brand image. Celebrity endorsement play an important role in improving clothing companies brand image with the endorsement method carried out by celebrity endorsement proven to be able to give a positive impression on the brand image in the eyes of consumers, especially on social media Instagram.
Representasi Makna Persahabatan Kata Jancuk Dalam Film Yowisben 2 (Analisis Semiotika Ferdinand De Saussure) Fauzi Syarief; Jamalullail Jamalullail; Frengkie Napitupulu
Jurnal Media Penyiaran Vol. 3 No. 1 (2023): Juni (2023)
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2365.582 KB) | DOI: 10.31294/jmp.v3i01.1773

Abstract

Film merupakan salah satu bentuk karya seni yang menjadi fenomena dalam kehidupan modern, setelah ditemukan media untuk mengapresiasikannya tentunya. Sebagai objek seni abad ini, film dalam prosesnya berkembang menjadi salah satu bagian dari kehidupan sosial, yang tentunya memiliki pengaruh yang cukup signifikan pada manusia sebagai penonton. Metode yang digunakan penelitian ini adalah kualitatif Deskriptif dengan landasan Representasi Stuart hall dan Pisau analisis Semiotika Ferdinand de Saussure. Data primer adalah data utama yang diperoleh langsung dari sumber data asli, dalam penelitian ini yang diteliti berupa perkataan, gesture, mimik wajah dan narasi baik berupa audio maupun visual yang menunjukkan representasi makna persahabatan. representasi makna persahabatan kata jancuk pada film ini disampaikan oleh penokohan yang berperan melalui sajian dialog antar tokoh, perilaku, karakter dan kejadian pada film yowisben 2. Dalam penelitian ini didapatkan hasil berdasarkan analisi semiotika Ferdinand De Saussure terdapat representasi makna persahabatan kata jancuk pada film yowisben 2 dalam lima nilai-nilai persahabatan
Process of Internalizing Organizational Culture Among Millennial Employees Yosie William Iroth*; Jamalullail Jamalullail
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.36481

Abstract

The Covid-19 pandemic situation accelerates changes, shifts or causes changes that we feel. This research is qualitative research where qualitative research is based on the philosophy of phenomenology and the human approach and stands on the ability to understand, understand phenomena and interpret from researchers (2021). This research will focus on the phenomenon of the millennial generation where the Millennial generation has dominated the world labor market. The main background for this research is change in the world and work culture as well as shifts in the labor market as the main background. The researchers found from all sources from all sample companies that after the Pandemic, companies used a face-to-face approach to ensure direct interaction in organizational culture communication. The results of data collection and the results of in-depth interviews with informants found that the openness of the informants was also influenced by the atmosphere of the organization in which they worked. An increasingly open organizational communication culture that is tailored to employee profiles is the approach expected by employees, especially millennials.
Co-Authors Fauzi Syarief Frengki Napitupulu Indah Suryawati Inge Bunga Mira Dewi Karina Amalia Anaway Marlinda Irwanti, Marlinda Son Wandrial Yosie William Iroth*