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All Journal Jurnal Komunikasi Pembangunan Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Social Economics and Ecology International Journal (SEEIJ) Jurnal Manajemen Strategi dan Aplikasi Bisnis Humaniora Jurnal Ilmu Politik dan Komunikasi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Visi Komunikasi
Siti Dewi Sri Ratna Sari
Marketing Communication, Faculty of Economic and Communication, Binus University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE EFFECT OF EVENT AND PUBLICITY TOWARDS BRAND AWARENESS ON FINANCIAL SERVICE AUTHORITY (OJK) Iskandar, Donant Alananto; Ratna Sari, Siti Dewi Sri
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 (2017): Special Issue Manajemen Keuangan, September 2017
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.088 KB) | DOI: 10.36226/jrmb.v2iS1.61

Abstract

This study aims to find out the effect of event and publicity towards brand awareness on Indonesia Financial Service Authority, usually called with its abbreviation OJK. The research background is because OJK was newly established as a financial service authority, replacing Bank Indonesia. Therefore, exploring the awareness of the people about the function of OJK is interesting to be a research subject.This method used in this study is the quantitative method with 82 samples as the questionnaire respondents. The population chosen was an OJK’s event held at LPPI and Indonesia Banking School with 122 participants. Validity, reliability, normality, multicollinearity, heteroskedasticity, correlation, determination, regression, hypothesis and ANOVA tests are used as a statistical approach in order to define the outcome of the survey. The results of this study are both event and publicity have a positive and a significant influence towards brand awareness partially and simultaneously. As the conclusion, OJK should continue its programs. On the other hand, OJK should find another public relations strategy to accelerate people awareness about the duties of OJK. Keywords: Event, Publicity, Brand Awareness
ANALYSIS OF AUDIENCE RECEPTION ON YOUTUBE TOWARDS ANTI CYBERBULLYING VIDEO CAMPAIGN IN THE CYBER BULLY BY CAMEOPROJECT Haryanti, Astrid; Ratna Sari, Siti Dewi Sri
Social Economics and Ecology International Journal Vol 2, No 1 (2018): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v2i1.5626

Abstract

Youtube is one of the leading sites to share videos. It also facilitates the video viewers to give comments. The research explores the video campaign entitled Cyber Bully (2016) produced by CameoProject and the authentic responses from the viewers in Youtube. The argument that the anti-cyberbullying video campaign generally creates only from victim’s perspective and how the society should encourage them. As an attempt to give a new perspective, this research shows that the victim of cyberbullying should also change himself in a positive way to contribute and socialize well in the society. Applying the concept of encoding – decoding by Stuart Hall (1993), the three categories such as dominant, negotiated and oppositional representatives can be seen from the responses of the interviewees in negotiated position. The research uses qualitative descriptive methodology; reception analysis and critical discourse analysis to determine the results by using in-depth interview with the selected representatives of three categories from encoding-decoding concept by Stuart Hall. The interviewers were compared by three categories in audience research; structural, behavioural and cultural based on primary data, aims and method. Results indicates the three viewers have the same perception of objective at the end which are to have courageous to being tough and responsible for ourselves and not being intimidated by unfairness or dominant power. All of them agreed that the Cameo Project video has delivered well the message of cyberbullying’s danger to the victims. To conclude, this phenomenon contributes to the cyber cultures in which Youtube is seen as a functional media in order to make meaning of a digital text and negotiate with the constructed cyber bullying by giving responses.
UPAYA MARKETING PUBLIC RELATIONS PERUSAHAAN-PERUSAHAAN E-COMMERCE TERBAIK DI INDONESIA DALAM MEMPERTAHANKAN BRAND REPUTATION DI MATA KONSUMEN Ratna Sari, Siti Dewi Sri; Haryanti, Astrid
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 3 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.844 KB)

Abstract

This study used a qualitative approach with descriptive research which described reputation’s elements based on the concept from Urde and Greyser. The primary data collecting method was a semi-structured interview through a Focus Group Discussion with consumers, enriched with digital observation. The study results show that the efforts of Tokopedia.com’s MPR in maintaining brand reputation towards consumers’ view are the best compared to Lazada.co.id and Blibli.com as this company has the highest scores on almost reputation elements. The efforts of Lazada.co.id’s MPR as the first rank of best e-commerce companies in Indonesia is the weakest. It is recommended to increase the clarity in communicating all brands’ values through various organized MPR’s activities and to provide customer service for better interaction with consumers. Keywords: marketing public relations, e-commerce, brand reputation, the consumer.
The Use of Meme as A Representation of Public Opinion in Social Media: A Case Study of Meme About Bekasi in Path and Twitter Handayani, Fitrie; Sari, Siti Dewi Sri Ratna; Respati, Wira
Humaniora Vol 7, No 3 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i3.3587

Abstract

Article aimed at exploring the connection between meme in social media and public opinion representation. Object examined in this study was the meme about the social condition in Bekasi. A qualitative descriptive method was applied to analyze issues that are expressed by meme about Bekasi and the motivation of distributing them in social media. The result shows that opinion expressed in meme could carry more than one issues, such as distance, bad traffic, extreme hot temperature, and damaged roads. The motivation of using meme is because it is funny, easily understood, and more likely to get a response. The result also shows that responding to a meme by retweeting or repathing do not necessarily mean agreement with the issues. 
POTENSI TUMBUHNYA GENERASI INTERNET DALAM PENGEMBANGAN KOMUNIKASI PARIWISATA DI KEPULAUAN SERIBU DKI JAKARTA Ismail, Ervan; Sri Ratna Sari, Siti Dewi
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 9 No 2 (2019): Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v9i2.2471

Abstract

Berdasarkan hasil penelitian, dapat disimpulkan generasi muda lokal Kepulauan Seribu telah memiliki potensi menjadi generasi internet untuk mengembangkan komunikasi pariwisata dan sumber daya manusia Kepulauan Seribu di masa depan. Namun mereka masih memerlukan kemampuan memproduksi konten yang menarik tentang pariwisata di Kepulauan Seribu dan menyebarluaskannya melalui komunikasi digital. Situasi digital-divide dalam hal aksesibilitas dan ketersediaan jaringan internet tidak terlihat di Kepulauan Seribu. Namun Pemerintah perlu menerapkan program komunikasi pariwisata berupa perancangan dan pelaksanaan program-program pendukung pariwisata yang inovatif serta melibatkan partisipasi warga, terutama generasi muda seperti pelatihan memproduksi konten promosi pariwisata digital dan penguasaan bahasa asing agar generasi muda dapat menghadapi persaingan pariwisata era industri 4.0. Adapun penelitian lanjutan yang dapat disarankan adalah tentang model program komunikasi pariwisata yang lebih inovatif, partisipatif dan tepat sasaran
Regulasi Penyiaran Digital: Dinamika Peran Negara, Peran Swasta, dan Manfaat bagi Rakyat Ervan Ismail; Siti Dewi Sri Ratna Sari; Yuni Tresnawati
Jurnal Komunikasi Pembangunan Vol. 17 No. 2 (2019): Juli 2019
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.474 KB) | DOI: 10.46937/17201926842

Abstract

Digitalization must begin a strong law that is Acts. Based on the records, digital broadcasting regulations using Republic of Indonesia Minister of Communication and Informatics’s regulations could be canceled through lawsuits at Supreme Court and State Administration Court. Broadcast digitalization was begun in 2011 through a digitalization Road Map and till date, the process at House of Representatives has not been completed. 85% of countries in the world have migrated to digital broadcasts. The study aims to describe how changes and various roles in broadcasting digitalization if the revision of the Broadcasting Acts is implemented. The study also aims to find out the impact and benefits of broadcasting digitalization for the public and broadcasting stakeholders compared to present Broadcasting Acts. This study uses participant observation methods and text analysis to categorize the articles of digitalization in the revision draft of the Broadcasting Acts from the House of Representatives Commission I in 2017, accompanied by media coverage analysis. Discourse analysis is used to relate to the problems arised due to broadcast digitalization. The results show that digitalization can provide more channels in the same space than analog broadcasting. Political parties and state institutions will be allowed to have broadcasting institutions. The State through Television Radio of the Republic of Indonesia (RTRI) will become the important player in terrestrial digital broadcasting with a single multiplexer (mux) system, which is considered undemocratic for private television associations. All "television stations" will change and compete to become "content providers" similar to new digital televisions. The government will formulate the mechanisms, socialization, models, roles in digitalizing television broadcasting in a blue print. Digital dividend will be used for the development of internet and telecommunications. The dynamics that occur due to interests’ differences of the state, the private sector and society take part at each stage of broadcasting digitalization regulation. The conclusion of the study illustrates that the use of digital technology in broadcasting through the Acts’ revision could be a solution for both frequency limitation and the efficient use for more diverse broadcasters (diversity of ownership).
Pelatihan Komunikasi Efektif untuk Service Excellence Siti Dewi Sri Ratna Sari
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 3 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v2i3.274

Abstract

This training activity aims to increase the insight of homestay managers in Tanjungjaya Village, Pandeglang Regency, Banten Province so that they can understand how to communicate effectively for service excellence to their homestay guests. Tanjungjaya Village is a tourism village that is frequently visited by domestic and foreign tourists, therefore homestay managers in this village need better communication skills. The method used in this activity is in the form of a short training on effective communication for service excellence. The training activities carried out for the participants were the explanation of material and case studies, followed by the question and answer session and the discussion. Participants of this training activity can attend the training well and enthusiastically, and they begin to understand how to communicate more effectively to customers. Keywords: Effective communication, service excellence, homestay, tourism village
Pelatihan Technology Use - Social Media Branding for SMEs Pemilik UKM Binaan Universitas Bina Nusantara Jakarta Siti Dewi Sri Ratna Sari; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 2 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i2.426

Abstract

The COVID-19 pandemic has drastically reduced the number of face-to-face buying and selling transactions, thus opening up opportunities for online buying and selling transactions, especially through social media. However, the owners of SMEs (Small and Medium Enterprises) do not understand how to brand their products through social media. This training activity aims to provide knowledge for SME owners assisted by Bina Nusantara University Jakarta so that they can understand social media branding to better promote their products and increase their competitiveness in the era of globalization. The method used in this activity is in the form of online training through the Zoom application with a duration of two hours which is carried out every Friday during June 2021. The training activities carried out for the participants are material explanations and case studies, followed by a question and answer session, discussion and practice. Activity participants can take part in the training well and enthusiastically, and begin to understand how to brand their products through social media. Keywords: Social media branding, UKM
Pelatihan Komunikasi Keluarga untuk Mengelola Stres di Masa Pandemi COVID-19 dan Menjadi Pribadi Tangguh Meilani Dhamayanti; Siti Dewi Sri Ratna Sari; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 4 No 1 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v4i1.536

Abstract

The COVID-19 pandemic in Indonesia has been going on for almost two years. In addition to having an impact on the people's economy, this prolonged pandemic has also disrupted the mental health of the society so that it requires good resilience to recover. This training activity aims to provide knowledge about family communication to manage stress during the COVID-19 pandemic for mothers organized by Pundi Rakyat Jakarta Social Welfare Institution in order to make them tough individuals. The method used in this activity is in the form of online training through Google Meet application with a duration of two hours which was held on Sunday, November 28, 2021. The training activities carried out for the participants were material explanations and case studies, followed by questions and answers session and sharing experience on family communication implementation. The participants were able to take part in the training well and begin to understand family communication to manage stress to become tough individuals.
ANALYSIS OF AUDIENCE RECEPTION ON YOUTUBE TOWARDS ANTI CYBERBULLYING VIDEO CAMPAIGN IN THE CYBER BULLY BY CAMEOPROJECT Astrid Haryanti; Siti Dewi Sri Ratna Sari
Social Economics and Ecology International Journal (SEEIJ) Vol. 2 No. 1 (2018): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Youtube is one of the leading sites to share videos. It also facilitates the video viewers to give comments. The research explores the video campaign entitled Cyber Bully (2016) produced by CameoProject and the authentic responses from the viewers in Youtube. The argument that the anti-cyberbullying video campaign generally creates only from victim’s perspective and how the society should encourage them. As an attempt to give a new perspective, this research shows that the victim of cyberbullying should also change himself in a positive way to contribute and socialize well in the society. Applying the concept of encoding – decoding by Stuart Hall (1993), the three categories such as dominant, negotiated and oppositional representatives can be seen from the responses of the interviewees in negotiated position. The research uses qualitative descriptive methodology; reception analysis and critical discourse analysis to determine the results by using in-depth interview with the selected representatives of three categories from encoding-decoding concept by Stuart Hall. The interviewers were compared by three categories in audience research; structural, behavioural and cultural based on primary data, aims and method. Results indicates the three viewers have the same perception of objective at the end which are to have courageous to being tough and responsible for ourselves and not being intimidated by unfairness or dominant power. All of them agreed that the Cameo Project video has delivered well the message of cyberbullying’s danger to the victims. To conclude, this phenomenon contributes to the cyber cultures in which Youtube is seen as a functional media in order to make meaning of a digital text and negotiate with the constructed cyber bullying by giving responses.
Co-Authors Astrid Haryanti Astrid Haryanti Donant Alananto Iskandar Donant Alananto Iskandar Donant Alananto Iskandar, Donant Alananto Ervan Ismail Fitrie Handayani Handayani, Fitrie Haryanti, Astrid Haryanti, Astrid Meilani Dhamayanti, Meilani Respati, Wira Wira Respati Yuni Tresnawati