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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Majalah Bisnis & IPTEK Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Jurnal Sosial dan Sains Inclusive Society and Sustainability Studies (ISSUES) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)

Hendrati Dwi Mulyaningsih

Bandung Islamic University, Indonesia

Author-ID : 4411699

Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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PENGARUH KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA UMKM Elsa Nanda Utami; Hendrati Dwi Mulyaningsih
Majalah Bisnis & IPTEK Vol 9 No 2 (2016): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academician and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fulfil the life necessities. This program aims to improve the competence of entrepreneurship owned by MSME in term of knowledge, attitudes, and skills. Increased in the entrepreneurial competence will have an impact on MSME performance both on financial term by the increase in income and non-financial term namely by the increased of the knowledge and skills like simple accounting, managing the production process, how to market the product, and know the procedures for obtaining the venture capital. The purpose of this research was to investigate the influence of the entrepreneurial competence on the MSME performance in PUSPA program 2016. Researcher used quantitative research method. This research use sampling technique on non-probability sampling that is saturated sampling because the members of population less than 30 people and the entire population is a sample. Total sample in this research is 20 respondents. Data collecting in this research is done by distributing questionnaires to all respondents that is MSME that participated in PUSPA program 2016. Data were analyzed using simple regression analysis and descriptive-causal analysis. The result showed that entrepreneurial competence affects the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficient of determination (R2) can be seen the influence of entrepreneurial competence variable (X) on the performance (Y) is 61.7%. While the remaining 38.3 is influenced by other factors such as mentoring, motivation, and human resources. Keywords: entrepreneurship; entrepreneurship competence; performance; MSME.

Pengaruh Content Marketing dan Dukungan Influencer terhadap Minat Beli Konsumen pada Produk Fashion Rachmi Oktora Citra Rahayu; Hendrati Dwi Mulyaningsih
Jurnal Riset Manajemen dan Bisnis Volume 1, No. 2, Desember 2021 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. This research focuses on the application of Content Marketing and Influencers to Consumer Purchase Interest in Fashion Products. The purpose of this study is to determine how much influence Content Marketing and Influencers have on Puru Kambera's consumer buying interest. This research is included in the type of quantitative research using a correlation approach. The data collection technique in this study was carried out through the distribution of questionnaires. The object of this research is the permanent consumers of Puru Kambera as many as 250 people and narrowed down in the number of samples as many as 155 consumers. The sampling technique used in this research is simple random sampling, where the researcher determines the sample randomly. The data analysis used is descriptive and statistical analysis using multiple linear regression analysis, F test and T test. The results of this study indicate that the Content Marketing variable partially has a significant effect on Purchase Interest and the Influencer variable partially has a significant effect on Purchase Interest. And simultaneously the variables of Content Marketing and Influencer have a significant effect on consumer buying interest at Puru Kambera. Abstrak. Penelitian ini berfokus pada penerapan Content Marketing dan Influencer terhadap Minat Beli konsumen pada Produk Fashion. Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Content Marketing dan Influencer terhadap Minat Beli konsumen Puru Kambera. Penelitian ini termasuk kedalam jenis penelitian kuantitatif dengan menggunakan pendekatan korelasi. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran angket. Objek penelitian ini adalah konsumen tetap Puru Kambera sebanyak 250 orang dan dikerucutkan dalam jumlah sampel sebanyak 155 orang konsumen. Teknik sampling yang digunakan dalam penelitian ini adalah simple random sampling, dimana peneliti menentukan sampel secara acak. Analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Content Marketing secara parsial berpengaruh signifikan terhadap Minat Beli dan variabel Influencer secara parsial berpengaruh signifikan terhadap Minat Beli. Dan secara simultan variabel Content Marketing dan Influencer berpengaruh signifikan terhadap Minat Beli konsumen pada Puru Kambera.

Analisis Business Model Canvas Produk Custom (Studi Pada Atehouse Wedding Hampers Kota Bandung) Ayu Paramita; Tasya Aspiranti; Hendrati Dwi Mulyaningsih
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 20, No 4 (2022): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v20i4.19360

Tujuan Penelitian – Penelitian ini bertujuan untuk menganalisis kondisi bisnis Atehouse Wedding Hampers Kota Bandung saat ini (existing) dengan Business Model Canvas, serta menganalisis strategi yang akan dilakukan bisnis tersebut.Desain/Metodologi/Pendekatan – Penelitian ini merupakan penelitian deskriptif kualitatif dan menggunakan metode studi kasus. Teknik pengumpulan data yang digunakan adalah menggunakan wawancara, didukung dengan observasi dan dokumentasi. Wawancara pada penelitian dilakukan kepada pengelola dan konsumen Atehouse Wedding Hampers. Sedangkan observasi dan dokumentasi dilakukan terhadap bisnis Atehouse Wedding Hampers. Penelitian ini menggunakan teknik analisis konten untuk menganalisis berbagai data yang diperoleh, baik dari hasil wawancara, observasi maupun dokumentasi.Temuan – Berdasarkan berbagai data dan analisis yang dilakukan oleh penulis, diperoleh hasil berupa Business Model Canvas eksisting, analisis SWOT, matriks SWOT, serta strategi bagi Atehouse Wedding Hampers. Atehouse Wedding Hampers perlu menerapkan strategi pada setiap blok Business Model Canvas. Beberapa strategi tersebut diantaranya adalah memperluas target konsumen luar kota atau negeri, menambah jenis dan variasi produk, menyediakan produk ready stock, menambah layanan pengantaran, memaksimalkan media sosial untuk berkomunikasi dengan konsumen dan menambah penggunaan platform lain, memanfaatkan modal dan tabungan untuk pengembangan bisnis, memperluas link dan membuka diri untuk bekerja sama dengan berbagai vendor, membuat lembar perjanjian kerjasama, serta membuat laporan keuangan yang lebih baik, tertata dan profesional.Keterbatasan Penelitian – Penelitian ini terbatas dan khusus pada bisnis Atehouse Wedding Hampers karena merupakan studi kasus.Originality/Value – Terdapat kesenjangan antara teori dengan realitanya. Kesenjangan tersebut didapatkan ketika membandingkan kondisi di lapangan dengan perspektif teori Business Model Canvas.Keywords : Business Model Canvas; Industri Kreatif; Analisis SWOT.

The Influence of Work Life Balance on the Work Satisfaction of Millenial Doctors Renatha Verary; Sri Suwarsi; Hendrati Dwi Mulyaningsih
Jurnal Sosial dan Sains Vol. 2 No. 3 (2022): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Background: A hospital is in constant demand of holistic service. Different professions and different generations of staff, intertwining with different kinds of demands from all sorts of customers, making a hospital a high-pressure workplace, conduct 24 hours of various activities. This leads to disturbance in work life balance, resulting in dissatisfaction from doctors toward the hospital. From 2015 onward, Gen Y (known as millennial) has taken over as the dominant workforce replacing the Baby Boomers. Purpose: To perceive the level of work life balance from the perception of millennials doctors, how it affects the overall satisfaction, and work satisfaction. Method: This research is conducted in a hospital in Bandung, with 84 participants (chosen with purposive sampling technique). Data was collected through questioners, observations, and interviews. The research method used is the causal relation of X and Y. Results: Out of four dimensions in work life balance, life to work enrichment achieves the highest score, as work to life conflicts is the lowest. The work satisfaction rate in millennial doctors in Bandung is categorized as very good, whereas from five dimensions of satisfaction, workplace satisfaction gets the highest score, and employer satisfaction is the lowest. Research results signify the importance of work life balance in working satisfaction for millennial doctors in a hospital in Bandung. Even though the research showed acceptable results, efforts are still needed to maintain the satisfactory rate for millennial doctors. Conclusion: The conclusions from research results are out of four dimensions in work life balance, life to work enrichment achieves the highest score, as work to life conflicts is the lowest.

Open Innovation’s Barriers In Creating Idea’s Explosion: A Conceptual Framework Hendrati Dwi Mulyaningsih; Ani Wahyu Rachmawati; Aminuddin Irfani; Nurdin Nurdin
Inclusive Society and Sustainability Studies Vol. 1 No. 1 (2021): August Volume
Publisher : Research Synergy Foundation

Open innovation has been developing in the digital revolution era. Many research and references refer to how open innovation can influence the work process, productivity and other factors. The research focusing on how to generate the model of open innovation barriers to create idea’s explosion in innovation process. In detail, the research intent to investigate open innovation barriers from two factors comprise of Inside-in Factors and Inside-out factors. The research applied desk research method to provided conceptual and meta-analysis focusing on integration and proposing new relationships open innovation barriers comprise inside-in factor and inside-out factor. The conceptual and meta-analysis result provide two important factors of open innovation barriers consist of inside-in factor and inside-out factor. Inside-in factor refers barriers which come up by internal factors in the organization or firms itself. On the other hand, inside-out factor refers to barriers which come from external organization or firm. The managerial implication of the research can be applied in organization or firm which use open innovation process in their workflow or model business. Previous research has already identified three levels of analysis of barriers in open innovation, first level is internal level of firms, second level is innovation system of policies and third level is innovations funding and cultural level. Hence, the novelty of the research intent to investigate open innovation barriers from two factors comprise of Inside-in Factors and Inside-out factors

The Impact of Entrepreneurial Behavior on Sales Volume Adjeng Tiara Eltari; Hendrati Dwi Mulyaningsih
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 1 No. 1 (2017): June 2017
Publisher : Research Synergy Foundation

This research was conducted at the Culinary Hawkers that located on Highway Sukapura, Dayeuhkolot, Bandung. This study examines the Entrepreneurial behaviour which resulted in increased sales volumes. Almost all Culinary Hawkers on Highway Sukapura doesn’t yet have the entrepreneurial behavior in accordance with the characteristics - traits mentioned by Suryana, Confident, Own initiative, Have achievement motive, Having leadership, and Dare to take risks with the full calculation. The purpose of this study was to investigate the influence of entrepreneurial behavior to the merchant's sales volume culinary pavement on Highway Sukapura, Dayeuhkolot, Bandung.Researchers used quantitative research methods. The population in this study was 63 Merchants Culinary Street on Highway Sukapura. Samples are 63 street vendors in JalanSukapura. Data were analyzed using simple regression analysis.The results showed that entrepreneurial behavior affect the sales volume of culinary street traders in Highway Sukapura. Based on the calculation coefficient of determination (R2) can be seen the effect of entrepreneurial behavior variables (X) on sales volume (Y) is approximately 94%. While the remaining 6% are influenced by other factors such as competence, performance, and motivation.

The Impact of Business Mentoring on Micro, Small, Medium Enterprises Performance Mohammad Adrian; Hendrati Dwi Mulyaningsih; Santi Rahmawati
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 1 No. 1 (2017): June 2017
Publisher : Research Synergy Foundation

This reasearch is conducted on MMSME (Micro Small Medium Enterprises) that are participated in the MMSME Syari’ah Mentoring Program by Academicians and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MMSME who participated in PUSPA program 2016 is MMSME that included in necessity entrepreneur where MMSME operated just to fullfil the life necessities. The purpose of this reasearch was to investigate the influence of the business mentoring on the MMSME performance in PUSPA program 2016. Researcher used quantitative research method. Data were analyzed using simple regression analysis and descriptive-causal analysis. The result showed that business mentoring affect the performance of MMSME that participated in PUSPA Program 2016. Based on the calculation, coefficient of determination (R2) can be seen the influence of business mentoring variable (X) on the performance (Y) is 74%. While the remaining 26% is influenced by other factors such as entrepreneurship competence and human resources.

The Impact of Competency Entrepreneurship on Micro, Small, Medium Enterprises Performance Elsa Nanda Utami; Hendrati Dwi Mulyaningsih
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 1 No. 1 (2017): June 2017
Publisher : Research Synergy Foundation

This reasearch is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academition and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fullfil the life necessities. This program aims to improve the competence of entrepreneurship owned by MSME in term of knowledge, attitudes, and skills. Increased in the entrepreneurial comptence will have an impact on MSME perfomance both on financial term by the increase in income and non-financial term namely by the increased of the knowledge and skills like simple accounting, managing the production process, how to market the product, and know the procedures for obtaining the venture capital. The purpose of this reasearch was to investigate the influence of the entrepreneurial competence on the MSME performance in PUSPA program 2016. Researcher used quantitative research method. This research use sampling technique on non-probability sampling that is saturated sampling because the members of population less than 30 people and the entire population is a sample. Total sample in this research is 20 respondents. Data collecting in this research is done by distributing questionarries to all respondents that is MSME that pariticaped in PUSPA program 2016. Data were analyzed using simple regression analysis and descriptive-causal analysis. The result showed that entrepreneurial competenec affect the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficent of determination (R2) can be seen the influence of entrepreneurial compentence variable (X) on the performance (Y) is 61.7%. While the remaining 38.3 is influenced by other factors such as mentoring, motivation, and human resources.

Organizational Supports as Moderation in Increasing the Effect of Professionalism on Patient Safety Culture Naufal Fakhri Nugraha; Hadi Susiarno; Hendrati Dwi Mulyaningsih
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 4 No. 2 (2021): December 2021
Publisher : Research Synergy Foundation

Patient safety is a fundamental concept in providing health services and it is critical that health care facilities consider it. Negligence in the application of patient safety will lead to patient safety incidents. The individual factors of medical staff have a significant influence on the implementation of patient safety. The attitude of medical staff can affect the culture of patient safety because being unprofessional will cause problems in providing quality care, encourage bad events and medical errors, and ultimately reduce patient satisfaction. Organizational support also has a role in the attitude and behavior of medical staff. There are already policies in the form of regulations from the Minister of Health, standard operating procedures, and training for medical staff. However, there are still many patient safety incidents that occurred. There is also medical staff who are not aware of the importance of reporting so that patient safety incidents are not recorded. The study was conducted in 12 Primary Health Care (PHC) in Kuningan Regency. The research method used is quantitative analysis with a cross-sectional design using a questionnaire. The research data was taken using proportional stratified random sampling to 200 medical staff in 12 PHC in Kuningan Regency. The questionnaire consists of 3 parts regarding professionalism, patient safety culture, and organizational support. The results showed that professionalism had a positive and significant impact on patient safety culture (p-value <0.001), and Organizational support is a quasi-moderating variable on the effect of professionalism on patient safety culture (p-value <0.001).

Pengaruh Brand Image terhadap Purchase Decisionyang Dimoderasi Oleh Brand Ambassador Fathia Izzaturrahmah; Hendrati Dwi Mulyaningsih
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.7644

Abstract. Brand image can be understood in the mind of a consumer through the likes, strengths, and uniqueness of the brand itself. A Brand Ambassador is someone who has passion or feels excited when it comes to an organization or a particular brand. Brand Ambassadors can be a strength or weakness for a company's brand image which will later influence purchasing decisions made by consumers. This research focuses on brand image, purchase decision, and brand ambassador variables. The purpose of this study was to determine the relationship between brand image and purchase decision and the role of brand ambassadors as a moderating variable for Tokopedia e-commerce consumers. The method used in this study was a survey method using a questionnaire as the data collection technique. The object of this research is users or consumers who have made purchases at Tokopedia who are domiciled in the city of Bandung, totaling 250 respondents. The sampling technique used in this study was purposive sampling. There are two hypotheses formulated in this study. The technique used to test the hypothesis is simple regression analysis and MRA (Moderated Regression Analysis). The results of this study indicate that brand image has a positive and significant effect on purchase decisions on Tokopedia e-commerce. Furthermore, brand ambassadors moderate by strengthening the relationship between brand image and purchase decisions on Tokopedia e-commerce. Abstrak. Brand image dapat dipahami dalam benak seorang konsumen melalui kesukaan, kekuatan, dan keunikan dari merek itu sendiri. Brand Ambassador merupakan seseorang yang memiliki passion atau merasa bersemangat jika menyangkut hal tentang organisasi atau sebuah merek tertentu. Brand Ambassador dapat menjadi sebuah kekuatan ataupun kelemahan bagi brand image sebuah perusahaan yang nantinya akan mempengaruhi keputusan pembelian yang dilakukan oleh konsumen. Penelitian ini berfokus kepada variabel brand image, purchase decision, dan brand ambassador. Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara brand image dan purchase decision serta peran brand ambassador sebagai variabel moderasi pada konsumen e-commerce Tokopedia. Metode yang digunakan pada penelitian ini adalah metode survei dengan menggunakan instrumen berupa kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini adalah pengguna atau konsumen yang pernah melakukan kegiatan pembelian di Tokopedia yang berdomisili di Kota Bandung sejumlah 250 responden. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Terdapat dua hipotesis yang dirumuskan pada penelitian ini. Teknik yang digunakan untuk menguji hipotesis adalah analisis regresi sederhana dan MRA (Moderated Regression Analysis). Hasil dari penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap purchase decision pada e-commerce Tokopedia. Selanjutnya, brand ambassador memoderasi dengan memperkuat hubungan brand image terhadap purchase decision pada e-commerce Tokopedia.

Co-Authors Adjeng Tiara Eltari Aminuddin Irfani Ani Wahyu Rachmawati Ayu Paramita Elsa Nanda Utami Elsa Nanda Utami Fathia Izzaturrahmah Hadi Susiarno Mohamad Shobron Syakur Mohammad Adrian Naufal Fakhri Nugraha Nurdin Nurdin Rachel Berry Ivanna Rachmi Oktora Citra Rahayu Renatha Verary Rezi Muhamad Taufik Permana Rissa Arvianti Santi Rahmawati Sri Suwarsi Tasya Aspiranti Yudha Dwi Nugraha

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