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All Journal Jurnal Ekonomi : Journal of Economic Scientific Journal of Informatics Aptisi Transactions on Management International Journal of Community Service Startupreneur Business Digital (SABDA Journal) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Transactions on Education Technology (ITEE) Prosiding Seminar Nasional Unimus
Suryari Purnama
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Strategic Management Insights into Housewives Consumptive Shopping Behavior in the Post COVID-19 Landscape Purnama, Suryari; S Bangun, Cicilia
APTISI Transactions on Management (ATM) Vol 8 No 1 (2024): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i1.2209

Abstract

Digital wallets can be accessed using a mobile phone Apart from that, marketplace users are used as a tool to make it easier for consumers to shop online. One of the reasons why marketplaces are famous is because of their ease and comfort in use. This research aims to see the influence of digital wallets and marketplace use on consumer shopping behavior among housewives after the Covid 19 pandemic.The population is housewives in DKI Jakarta, with data collection techniques distributing questionnaires to a sample of 113 housewives. Sampling withpurposive sampling, has criteria: respondents are limited to only housewives who are at least 18 years old, respondents have income worth ≤ IDR 5 million and respondents have used marketplaces and digital wallets and are domiciled in DKI Jakarta. Data processing used multiple regression analysis to obtain Y = 0.290 + 0, 139X1 + 0, 576X2 + c. From this equation it is obtained: 1. There is no influence of digital wallets on consumptive shopping behavior among housewives after the Covid 19 pandemic, 2 There is an influence of the marketplace on consumptive shopping behavior among housewives after the Covid 19 pandemic, 3 There is an influence of digital wallets and marketplaces on consumerist shopping behavior among housewives after the Covid 19 pandemic.
Co-Authors Anwar, Muhammad Rehan Aropria Saulina Panjaitan Baedowi, Hikmal Cicilia Sriliasta Cicilia Sriliasta Bangun Harahap, Arman Millah, Shofiyul Muhamad Yusup Nevizond, Reza Filander Nova Ardiyansyah Novera Kristiani Maharani Nuke Puji Lestari Santoso Ogar Ady Syahputra Tampubolon Panjaitan, Ria Prihastiwi, Wahyu Yustika Puspitaloka Mahadewi, Erlina Putrasetia, Yansha Juliano Rahardja, Untung Reza Hilmy, Mohamad Ritta Setiyati S Bangun, Cicilia Silviana Mustikawati, Intan Sukmasari, Andyani