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p-Index From 2018 - 2023
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All Journal Jurnal Manajemen dan Bisnis Indonesia International Journal of Nursing and Health Services (IJNHS)
Endang Ruswanti
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Economics, Econometrics & Finance Health Professions Nursing Public Health Social Sciences Other

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Pengaruh Celebrity Endorser, Kualitas Produk Dan Iklan Terhadap Keputusan Pembelian Bedak Pixy Annisa Intan Lestari; Endang Ruswanti
Jurnal Manajemen dan Bisnis Indonesia Vol 2 No 3 (2015): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2015
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v2i3.63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruhi Celebrity Endorser, Kualitas Produk dan Iklan Terhadap Keputusan Pembelian Bedak Pixy di Wilayah Jakarta Barat. Variabel independen terdiri atas Celebrity Endorser, Kualitas Produk dan Iklan, sedangkan variabel dependent adalah Keputusan Pembelian. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 orang responden. Responden penelitian ini adalah konsumen yang membeli dan menggunakan bedak Pixy yang berada di Wilayah Jakarta Barat. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukan bahwa Celebrity Endorser, Kualitas Produk dan Iklan secara parsial memiliki pengaruh terhadap Keputusan Pembelian. Selain itu hasil penelitian menunjukan bahwa secara bersama-sama Celebrity Endorser, Kualitas Produk dan Iklan memiliki pengaruh signifikan terhadap Keputusan Pembelian. Kata Kunci : Celebrity Endorser, Kualitas Produk, Iklan dan Keputusan Pembelian
THE The Importance of Employee Engagement in Mediating the Improvement of Staff Performance at the Hospital Nadia Shabrina Amalia; Ratna Indrawati; Endang Ruswanti
International Journal of Nursing and Health Services (IJNHS) Vol. 4 No. 3 (2021): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v4i3.455

Abstract

Staff performance is the success in carrying out the task and achieving the stated goals. Performance can be declared excellent and successful if the desired goals can be appropriately performed. A performance appraisal system is a process that measures employee performance. Several factors affect staff performance, including work motivation, work environment, and employee engagement. The research objective is to analyze the effect of work motivation and physical work environment on staff performance mediated by employee engagement. The type of research was a correlational quantitative analytic study with a cross-sectional research design. The sample population of this study amounted to 92 respondents. The sampling technique used non-random sampling, namely total sampling. The measurement in this study used primary data in the form of a questionnaire distributed to 92 respondents and a questionnaire that returned 84 questionnaires. In this study, the analysis used path analysis. The results showed that work motivation, physical work environment, and employee engagement simultaneously positively and significantly affect staff performance. Partially, work motivation and physical work environment have a positive and significant effect on staff performance. In this study, it was found that employee engagement could mediate an increase in staff performance. Employee engagement and physical work environment have a more significant influence on staff performance than work motivation
Pengaruh Kepercayaan, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian BBM Pertalite (Studi Kasus Pada Pengguna BBM Pertalite Di Wilayah Puri Kembangan, Jakarta Barat) Andreas Pardomuan Purba; Endang Ruswanti
Jurnal Manajemen dan Bisnis Indonesia Vol 3 No 1 (2015): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2015
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v3i1.71

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, harga dan kualitas produk terhadap keputusan pembelian: studi kasus pada pengguna BBM pertalite di wilayah puri kembangan, Jakarta Barat. Variabel yang diteliti adalah kepercayaan, harga dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian. Populasi dari penelitian ini adalah seluruh orang yang sudah pernah melakukan pembelian BBM pertalite di SPBU Puri Kembangan, Jakarta Barat yang jumlahnya tidak diketahui. Sampel penelitian ini adalah 150 responden dengan metode Hair. Alat analisis menggunakan uji regresi berganda, uji asumsi klasik dan uji hipotesis F dan t. Hasil penelitian menunjukan secara simultan berpengaruh signifikan. Secara parsial kepercayaan, dan kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan harga tidak berpengaruh terhadap keputusan pembelian. Faktor yang paling dominan dari ketiga variabel bebas tersebut adalah variabel kualitas produk. Kata kunci: Kepercayaan, Harga dan Kualitas Produk
Level of Acceptance of Telemedical Innovation and Its’ Correlation in Health Service At Medistra Hospital Michael Aditya Marjoto; Hasyim; Endang Ruswanti
International Journal of Nursing and Health Services (IJNHS) Vol. 6 No. 1 (2023): International Journal of Nursing and Health Services (IJNHS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v6i1.714

Abstract

Background: The development of telemedicine for patient care, especially during the COVID-19 pandemic, is essential to improve the quality of hospital services. Objective: The study aimed to examine whether the perception of innovation attribute factors simultaneously influences the level of acceptance of telemedicine in Medistra hospitals. Method: This study applied the cross-sectional design. The samples were all polyclinic nurses, outpatient admins, outpatient billing, and general practitioners at Medistra Hospital, totaling 120 respondents. Result: The transformational leadership style, career development, and commitment of health workers have a direct influence on performance of health workers. The results of the indirect effect indicate that the commitment of health workers is more dominant in mediating the impact of career development on the performance of health workers. Conclusion: The management unit needs to pay more attention to employee career development training to obtain a career path in the hospital by increasing their work. Recommendation: Further researchers need employee performance to expand the other factors work discipline factors, work culture, motivation, and others, using the broad population
Knowledge, Skill, and Mentoring System of Chairman on Influencing the Team Method Approach at Inpatient Room of Cengkareng Hospital Febri Dian Morina; Endang Ruswanti; Kemala Rita Wahidi
International Journal of Nursing and Health Services (IJNHS) Vol. 6 No. 1 (2023): International Journal of Nursing and Health Services (IJNHS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v6i1.715

Abstract

Background: The team often organizes nursing services to improve healthcare services. Objective: The study aims to obtain empirical evidence of the influence of the team leader's knowledge and skills on implementing the team method with the mentoring system as a moderating variable. Method: This study applied to the cross-sectional study. The population was the team leader who served in the inpatient installation of as many as 107 personnel. Result: The results found that knowledge, skills, and mentoring system among team leaders significantly affect the implementation of the team method. While partially only the mentoring system does not affect the effectiveness of the team method implementation, the mentoring system cannot moderate the relationship between team method knowledge and skills on the efficacy of team method implementation. Conclusion: Supposedly, to increase the effectiveness of implementing the team method, the head of the room as a manager would be better off if he only carried out the supervisory and control functions. Recommendation: The team leader needs to improve their knowledge and skills to implement the team method effectively. Further studies need to explore how mentoring system could improve the team approach using the mixed method study
Co-Authors Andreas Pardomuan Purba Annisa Intan Lestari Febri Dian Morina Hasyim Kemala Rita Wahidi Michael Aditya Marjoto Nadia Shabrina Amalia RATNA INDRAWATI